Linda Passante has been the high-performance engine driving the consistent growth of Halo and our clients. She started Halo with a simple philosophy: brands must defy or die. Defy category clichés and conventional thinking and go beyond customer expectations if they expect to build momentum.
Since founding her first advertising agency in 1982, Linda has advocated outthinking and outwitting rather than outspending the competition. Her brand experiences cover a wide range - Nikon, Magnavox, Brown Jordan Furniture, and international brands such as Letts of London, Freed of London, and Dynatech Laboratories.
Simply stated, she has made billions of dollars for companies worldwide. And the industry's most recent testament to her success is the award of a 2007 International Stevie for Best Entrepreneur.