LARA COHN, VP/Director of Public Relations
Lara is one of few industry veterans who understand the working relationship between public relations and paid media. Beginning with a solid brand platform, Lara creates consumer and trade public relations campaigns that round out communications campaigns. A 15-year New York PR industry veteran, Lara has created worldwide publicity and billions of gross media impressions for a roster of iconic brands including Old Spice, Noxzema, Pantene, Midol, Aleve, American Red Cross and PetSmart.
From managing publicity for the world-renowned Macy’s Thanksgiving Day Parade at the start of her career, to earning a Time magazine designation as “Top 10 Breakthrough of 2007” for the launch of GlaxoSmithKline’s weight-loss aid alli.
Lara has been honored with numerous public relations industry accolades including SABRE Awards, Big Apple Awards, Mercury Excellence Awards, PRNews’ 15 to Watch and three prestigious Silver Anvil Awards from the Public Relations Society of America, the industry’s highest honor.