The Halo Group - News http://www.thehalogroup.net/news/ The Halo Group Claims Lottery Win <p style="margin: 0.1pt 0in; text-align: left;"><span style="font-size: small;"><span style="font-family: Arial;"><strong><i>Agency Creates Captivating Branding and Loyalty Campaign for Lottery Rewards</i></strong></span></span><o:p></o:p></p> <div>&nbsp;</div> <div><span style="font-size: small;"><a href="http://www.thehalogroup.com" style="font-family: Arial;"><span style="font-family: Arial;"><span style="color: black;">The Halo Group</span></span></a><span style="font-family: Arial;">, a New York City based branding and marketing communications agency, is pleased to announce they have been selected by Retail Gaming Solutions (RGS), <span style="color: rgb(38, 38, 38);">a New York based company specializing in physical lottery merchandising and affinity programs, to launch </span></span></span><a href="http://www.lotteryrewards.com" style="font-family: Arial;"><span style="font-size: small;"><span style="font-family: Arial;">Lottery Rewards</span></span></a><span style="font-size: small;"><span style="font-family: Arial;">, a retailer based, interactive<s style="font-family: Arial;"> </s>second chance sweepstakes for lottery players.</span></span></div> <p class="MsoNormal"><span style="font-size: small;"><span style="font-family: Arial;">The<span style="color: rgb(38, 38, 38);"> first </span><span style="color: rgb(46, 46, 46);">retailer-based lottery affinity and loyalty program </span><span style="color: rgb(38, 38, 38);">in U.S., Lottery Rewards will be l</span>aunching its national roll out this fall at Hess Express, Tops <span style="color: rgb(52, 52, 52);">Friendly Markets</span> and Jackspot locations in select East Coast markets. Lottery Rewards &ldquo;second-chance&rdquo; programs will offer&nbsp;players holding losing lottery tickets the opportunity to win cash sweepstakes, promotions and prizes such as concert tickets, vacations or exclusive prizes like free gas or groceries for a year. &nbsp;</span></span><o:p></o:p></p> <p class="MsoNormal"><span style="font-size: small;"><span style="font-family: Arial;">&ldquo;This win-win business concept <span style="color: rgb(38, 38, 38);">is an innovative step to drive lottery and overall store sales.</span> Every lottery player deserves a second chance, and our proprietary program allows select retailers to offer players an on-going second chance opportunity,&rdquo; said Jeff Perlee,<span style="color: rgb(52, 52, 52);"> Chief Executive Officer, Retail Gaming Solutions and a </span><span style="color: rgb(38, 38, 38);">20-year veteran of the U.S, lottery industry having served as Director/CEO of the New York Lottery and General Counsel with the Illinois lottery</span>. &ldquo;Halo provided what we needed; a stopping campaign that would introduce this concept in the marketplace and increase lottery play at each location. By displaying an excellent understanding of our business, they proved they could provide us with all the integrated marketing capabilities we were looking for to reach and reward our loyal players.&rdquo;</span></span><o:p></o:p></p> <p class="MsoNormal"><span style="font-size: small;"><span style="font-family: Arial;">In order to capture lottery player&rsquo;s attention and encourage non-winning players to sign-up for their second chance to win, Halo humanized a lottery ticket character.&nbsp; With inspirational messages such as &ldquo;It Ain&rsquo;t Over&rdquo; and &ldquo;Don&rsquo;t Give Up on Me Man&rdquo;, he has hopes and aspirations of &ldquo;winning big&rdquo; - driving a brand new luxury car or lounging by the pool at his mega-mansion.</span></span></p> <p class="MsoNormal"><span style="font-size: small;"><span style="font-family: Arial;">&ldquo;Retail Gaming Solutions has <span style="color: rgb(38, 38, 38);">decades of experience in nationwide lottery retail optimization;</span> they&rsquo;re smart, bold and understand the value of innovative marketing. I think we&rsquo;re a good fit,&rdquo; said Linda Passante, CEO/Co-Founder, The Halo Group. &nbsp;</span></span><o:p></o:p></p> <p class="MsoNormal"><span style="font-size: small;"><span style="font-family: Arial;">&ldquo;We&rsquo;re serving multiple clients, Lottery Rewards to introduce and explain this new concept, and each of their partner chains to help drive sales inside each of their convenience stores. This is one of the most crowded retail environments so, in addition to traditional tactics, we&rsquo;re using unusual tactics. Audio messages and trash receptacles, the last possible place where we can make an impression that they are about to throw away their chance at winning,&rdquo; explained Passante.</span></span><o:p></o:p></p> <p class="MsoNormal"><span style="font-size: small;"><span style="font-family: Arial;">The agency is helping to develop Lottery Rewards&rsquo; brand experience; from loyalty program parameters, brand identity, website, and communications program; broadcast, print and social media, as well as in-store point-of-sale and promotional communications pieces. The campaign will be tested in retail locations in Massachusetts and New York.</span></span><o:p></o:p></p> <p>&nbsp;<span style="font-size: small;"><span style="font-family: Arial;">Lottery Rewards is fast and simple. &nbsp;Players can follow these easy steps:</span></span><o:p></o:p></p> <p style="margin-left:.5in;text-align:justify;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in;vertical-align:baseline"><span style="font-size: small;"><span style="font-family: Arial;"><!--[if !supportLists]-->&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <!--[endif]-->Step 1: Buy a ticket at a participating retailer</span></span><span style="font-size: 12pt; font-family: Arial;"><o:p></o:p></span></p> <p style="margin-left:.5in;text-align:justify;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in;vertical-align:baseline"><span style="font-size: small;"><span style="font-family: Arial;"><!--[if !supportLists]-->&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <!--[endif]-->Step 2: Receive retailer passport code</span></span><span style="font-size: 12pt; font-family: Arial;"><o:p></o:p></span></p> <p style="margin-left:.5in;text-align:justify;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in;vertical-align:baseline"><span style="font-size: small;"><span style="font-family: Arial;"><!--[if !supportLists]-->&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <!--[endif]-->Step 3: Enter code on the Lottery Rewards website via mobile phone or online</span></span><span style="font-size: 12pt; font-family: Arial;"><o:p></o:p></span></p> <p style="margin-left:.5in;text-align:justify;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in;vertical-align:baseline"><span style="font-size: small;"><span style="font-family: Arial;"><!--[if !supportLists]-->&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <!--[endif]-->Win cash and prizes</span></span><span style="font-size: 12pt; font-family: Arial;"><o:p></o:p></span></p> <p><span style="font-size: small;"><span style="font-family: Arial;">To view the campaign, please visit </span></span><span style="font-size:12.0pt;font-family:Arial"><a href="http://thehalogroup.net/news/2013/lottery-rewards.html"><span style="font-size: small;"><span style="font-family: Arial;"><span style="color: rgb(0, 0, 245);">http://thehalogroup.net/news/2013/lottery-rewards.html</span></span></span></a><o:p></o:p></span></p> <p align="center" style="margin-top:.1pt;margin-right:0in;margin-bottom:.1pt; margin-left:0in;text-align:center"><span style="font-size: small;"><span style="font-family: Arial;"><i># # #</i></span></span><o:p></o:p></p> <p class="MsoNormal"><span style="font-size: small;"><span style="font-family: Arial;"><br /> <b>About The Halo Group<br /> </b>The Halo Group is a marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Halo helps companies with every experience that a customer has with their brand. The Halo team works alongside a select group of international, national and regional clients. Halo&rsquo;s work has been honored with some of the industry&rsquo;s top awards; Telly, Webby, and Internet Advertising Competition Awards but, more important, these campaigns are building relationships around the globe. Founded in 1994, The Halo Group is an independently owned agency, headquartered in New York and is a member of AAAA, PRSA, NAWBO, and a recognized MWBE. &nbsp;Visit </span></span><span style="font-size: small;"><a href="http://www.thehalogroup.com/"><span style="font-family: Arial;"><span style="color: black;">http://www.thehalogroup.com</span></span></a><span style="font-family: Arial;">&nbsp;for more inform<span style="color: rgb(38, 38, 38);">ation.</span></span></span><o:p></o:p></p> <p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-family:Arial;mso-bidi-font-family:&quot;Times New Roman&quot;">&nbsp;</span></b></p> <!--EndFragment--> http://www.thehalogroup.net/news/news.cfm?news=82 2013-10-15T00:00:00 St. George’s University and The Halo Group Score with College Football Fans <p><strong><em>First College Football TV Spot for International Medical School to Debut this Fall</em></strong></p> <div>St. George&rsquo;s University (SGU) unveiled a new television campaign for its School of Medicine during college football game broadcasts across the country this weekend. This is the first television commercial airing on college sports programming for the international medical school. The spot will also air tonight during the New York Jets at Atlanta Falcons Monday Night Football game on New York&rsquo;s WPIX-TV (Channel 11).</div> <div>&nbsp;</div> <div>The three 15-second ads, developed by The Halo Group, will begin airing in rotation during regular Saturday afternoon and primetime college football programming on 30 ABC Network affiliate stations nationwide from October through the end of November.&nbsp;</div> <div>&nbsp;</div> <div>&ldquo;College football fans are exactly the ones who will appreciate our diverse and exciting education,&rdquo; said Margaret A. Lambert, Dean of Enrolment Planning at SGU. &ldquo;Fans are as passionate about their teams as our students and faculty are passionate about our education and their experience gained at SGU.&rdquo;</div> <div>&nbsp;</div> <div>St. George's University has placed more doctors into first-year U.S. residency positions than any other medical school in the world. To date, SGU has provided more doctors to the U.S. healthcare system than 2/3 of the U.S. medical schools - and many of them take posts in family and internal medicine, meeting the American Medical Association&rsquo;s call for more primary care doctors. Students in the School of Medicine have come from over 140 countries and its more than 11,000 graduate physicians in the global health care system have practiced in over 50 countries around the world.</div> <div>&nbsp;</div> <div>The creative concept behind the spots, asks the question, Who studied medicine at St. George&rsquo;s University? introducing the credentials and ubiquity of SGU medical graduates in a fun and humorous way to jaded pre-med college students. In the one of the three spots, &ldquo;Truck&rdquo; a man is seen tripping over a child&rsquo;s toy truck, tumbling down the stairs, uttering, &ldquo;the doctor who treated me after my truck accident.&rdquo; The voiceover - More than 11,000 doctors, in the U.S. and worldwide taking care of people just like you.</div> <div>&nbsp;</div> <div>&ldquo;SGU is a client with vision and the gumption to challenge convention,&rdquo; said Linda Passante, CEO/Co-Founder, The Halo Group. &ldquo;We&rsquo;ve been working alongside them for almost 20 years and it is this kind of thinking that has helped them evolve into a standard-bearer of international medical education.&rdquo;</div> <div>&nbsp;</div> <div>The TV campaign is part of an integrated campaign that uses other creative tactics to deliver the messaging, such as via trucks with mobile billboards travelling to college campuses nationwide.&nbsp;</div> <div>&nbsp;</div> <div>The Halo Group developed and produced the creative campaign for St. George&rsquo;s University and managed the media investment as well.</div> <div>&nbsp;</div> <div>To view the new television commercials, please visit http://thehalogroup.net/news/2013/sgu-college-tv-spot.html</div> <div>&nbsp;</div> <div style="text-align: center;"># # #</div> <div><strong>About St. George&rsquo;s University&nbsp;</strong></div> <div>St. George&rsquo;s University is a center of international education, drawing students and faculty from 140 countries to the island of Grenada, in the West Indies, to its programs in medicine, veterinary medicine, public health, science, and business. St. George&rsquo;s is affiliated with educational institutions worldwide, including the United States, the United Kingdom, Canada, Australia, and Ireland. The University&rsquo;s over 13,000 graduates include physicians, veterinarians, scientists, and public health and business professionals across the world. The University programs are accredited and approved by many governing authorities and repeatedly recognized as the best in the region. For more information, visit www.sgu.edu.</div> <div>&nbsp;</div> <div><strong>About The Halo Group</strong></div> <div>The Halo Group is a marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Halo helps companies with every experience that a customer has with their brand. The Halo team works alongside a select group of international, national and regional clients. Halo&rsquo;s work has been honored with some of the industry&rsquo;s top awards; Telly, Webby, and Internet Advertising Competition Awards but, more important, these campaigns are building relationships around the globe. Founded in 1994, The Halo Group is an independently owned agency, headquartered in New York and is a member of AAAA, PRSA, NAWBO, and a recognized MWBE. &nbsp;Visit http://www.thehalogroup.com for more information.</div> <div>&nbsp;</div> http://www.thehalogroup.net/news/news.cfm?news=80 2013-10-07T00:00:00 Toni Racioppo Joins The Halo Group as SVP, Media Services <p class="MsoNormal" style="text-align: left;"><!--[if gte mso 9]><xml> <o:OfficeDocumentSettings> <o:PixelsPerInch>96</o:PixelsPerInch> <o:TargetScreenSize>800x600</o:TargetScreenSize> </o:OfficeDocumentSettings> </xml><![endif]--> <!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves /> <w:TrackFormatting /> <w:PunctuationKerning /> <w:ValidateAgainstSchemas /> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF /> 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</style> <![endif]--> <!--StartFragment--></p> <p class="MsoNormal"><strong><i style="mso-bidi-font-style:normal">Seasoned media professional brings wealth of planning and buying experience</i></strong><i style="mso-bidi-font-style:normal"><o:p></o:p></i></p> <p class="MsoNormal"><a href="http://www.thehalogroup.com"><span style="color: windowtext;">The Halo Group</span></a>, a New York City based branding and marketing communications agency, is pleased to announce the addition of Toni Racioppo as Senior Vice President, Media Services. She will lead the media team in the strategic development, implementation and measurement of innovative communications programs across all mediums for Halo&rsquo;s clients.<o:p></o:p></p> <p class="MsoNormal">&ldquo;Toni&rsquo;s the perfect fit for our agency and clients. She&rsquo;s hands-on, has deep major brand experience, the ability to integrate traditional and the most current forms of media and the gumption to try new things.&rdquo; said Linda Passante, CEO/Co-Founder, The Halo Group.&nbsp; <o:p></o:p></p> <p class="MsoNormal">Under her leadership, Halo&rsquo;s media planning and buying services will work across all channels of traditional print, broadcast, digital, mobile and OOH, as well as search engine marketing and optimization.&nbsp; She will also be responsible for ensuring seamless communications between interagency teams, exploring new techniques to identify and reach audiences across all media.<o:p></o:p></p> <p class="MsoNormal">&ldquo;I treat each media channel as an individual mindset. These mindsets are then analyzed and meshed with campaign objectives to create the most effective and measurable innovative media plan,&rdquo; explained Racioppo.<o:p></o:p></p> <p class="MsoNormal">Racioppo is an award winning <span style="color: rgb(38, 38, 38);">media expert with broad-based experience managing traditional, digital, emerging, VOD, as well as social, mobile, diversity and sports marketing.&nbsp; </span><span class="apple-converted-space"><span style="color: rgb(51, 51, 51);">With over 25 years of experience, she </span></span>has spent the better part of her career devising media strategies that enhance the creative and elevate the brand. Over the years she has provided clients with not just a more creative style of media, but integrated solutions as well.&nbsp; Racioppo&rsquo;s vast experience encompasses successfully running the global accounts of GE and ExxonMobil, as well as the domestic accounts of FedEx, Macy&rsquo;s, Visa, eBay, Armstrong, Charles Schwab, Schering Plough, Embassy Suites, Purina, Nestle Waters, Georgia Pacific, Campbell Soup and the US Navy.<o:p></o:p></p> <p class="MsoNormal">A past recipient of Advertising Age&rsquo;s B-to-B Magazine&rsquo;s Media Strategist Award, she is a former chairperson of the AAAA&rsquo;s Business-to-Business committee and holds a Six Sigma Green Belt. Racioppo is a graduate of Fordham University, New York.<o:p></o:p></p> <p class="MsoNormal" style="text-align: center;"><o:p>&nbsp;</o:p><i># # #<o:p></o:p></i></p> <p class="MsoNormal"><b>About The Halo Group<br /> </b>The Halo Group is a marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Halo helps companies with every experience that a customer has with their brand. The Halo team works alongside a select group of international, national and regional clients. Halo&rsquo;s work has been honored with some of the industry&rsquo;s top awards; Telly, Webby, and Internet Advertising Competition Awards but, more important, these campaigns are building relationships around the globe. Founded in 1994, The Halo Group is independently owned agency, headquartered in New York and is a member of AAAA, PRSA, NAWBO, and a recognized MWBE.</p> <!--EndFragment--> http://www.thehalogroup.net/news/news.cfm?news=79 2013-09-05T00:00:00 The Halo Group Expands Media Department <!--[if gte mso 9]><xml> <o:OfficeDocumentSettings> <o:PixelsPerInch>96</o:PixelsPerInch> <o:TargetScreenSize>800x600</o:TargetScreenSize> </o:OfficeDocumentSettings> </xml><![endif]--> <!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-US</w:LidThemeOther> <w:LidThemeAsian>JA</w:LidThemeAsian> <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript> <w:Compatibility> 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Name="TOC Heading"/> </w:LatentStyles> </xml><![endif]--> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman";} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal"><b><i>John Lynch Joins Agency as SEM Strategist<o:p></o:p></i></b></p> <p style="margin: 0.1pt 0in;"><a href="http://www.thehalogroup.com">The Halo Group</a>, a New York branding and marketing communications agency, announced today that J<span style="color: rgb(83, 83, 83);">ohn Lynch has joined the Halo media team </span>as <span style="color: rgb(83, 83, 83);">Search Engine Marketing and Optimization Strategist.</span></p> <p style="margin: 0.1pt 0in;">&nbsp;</p> <p style="margin: 0.1pt 0in;"><span style="color: rgb(83, 83, 83);">&ldquo;With more internet consumers utilizing search as their first option for finding a purchase of choice, Search Engine Marketing and Search Optimization have become a fundamental and critical means of competitive communication. When properly managed, these contiguous, cost-effective 24:7 tactics can be a great equalizer for brands of any size,&rdquo; said John Lynch.</span></p> <p style="margin: 0.1pt 0in;">&nbsp;</p> <p style="margin: 0.1pt 0in;"><span style="color: rgb(83, 83, 83);">To bolster the agency&rsquo;s capabilities in this area, Lynch will be supporting Michael Pierre, Senior Vice President, Media Services, in the development, implementation and reporting of search marketing and optimization strategies.</span></p> <p style="margin: 0.1pt 0in;">&nbsp;</p> <p style="margin: 0.1pt 0in;"><span style="color: rgb(83, 83, 83);">Prior to joining Halo, Lynch had been the source of several successful, revenue-generating search programs for leading brands including Gannet, USA Today, Careerbuilder.com, Apartments.com, American Public University System and American Hospice.&nbsp; He is a graduate of New York University.</span></p> <p style="margin: 0.1pt 0in;">&nbsp;</p> <p style="text-align: center;">&nbsp;<i style="mso-bidi-font-style: normal"># # #</i><i style="mso-bidi-font-style: normal"><o:p></o:p></i><br /> <!--EndFragment--></p> <p><b style="mso-bidi-font-weight:normal">About The Halo Group<br /> </b>The Halo Group is a marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Halo helps companies with every experience that a customer has with their brand. The Halo team works alongside a select group of international, national and regional clients. Halo&rsquo;s work has been honored with some of the industry&rsquo;s top awards; Telly, Webby, and Internet Advertising Competition Awards but, more important, these campaigns are building relationships around the globe. Founded in 1994, The Halo Group is independently owned agency, headquartered in New York and is a member of AAAA, PRSA, NAWBO, and a recognized MWBE. <!--EndFragment--></p> http://www.thehalogroup.net/news/news.cfm?news=78 2013-06-06T00:00:00 The Halo Group Revs Up 2013 Business Plans and Promotes Two Key Executives <p><b style="mso-bidi-font-weight: normal"><span style="font-size: small;"><span style="font-family: Arial;"><i style="mso-bidi-font-style:normal">Expanding Strategic Marketing Offerings for Today&rsquo;s CMO</i></span></span></b>&nbsp;</p> <p><b style="mso-bidi-font-weight: normal"><i style="mso-bidi-font-style:normal"><span style="font-family:Arial"><o:p></o:p></span></i></b><span style="font-size: small;"><span style="font-family: Arial;"><a href="http://www.thehalogroup.com"><span style="font-family: Arial;">The Halo Group</span></a></span><span style="font-family: Arial;">, a New York branding and marketing communications agency, today announced the promotions of two key executives. Chris Barredo has been promoted to the newly created position of VP/Brand Strategy and Jim Stotz has been promoted to Chief Financial Officer. These new positions have been made in response to the agency's rapid growth and to help support future expansion. </span></span><span style="font-size:11.0pt;mso-bidi-font-size:10.0pt; font-family:Arial"><o:p></o:p></span><span style="font-size: small;"><span style="font-family: Arial;">&quot;Chris and Jim are two dynamic leaders who have the vision and the passion to help drive our company into the future,&quot; said Linda Passante,&nbsp;CEO/Co-founder of The Halo Group. &ldquo;I look forward to working with them in their new roles as we continue to present superior results and best practices for our clients.&quot; </span></span><span style="font-size:11.0pt;mso-bidi-font-size: 12.0pt;font-family:Arial"><o:p></o:p></span><span style="font-size: small;"><span style="font-family: Arial;">Since joining Halo eight years ago, </span></span><span style="font-size: small;"><span style="font-family: Arial;"><a href="http://www.linkedin.com/profile/view?id=14691510&amp;authType=NAME_SEARCH&amp;authToken=St2v&amp;locale=en_US&amp;srchid=2c1dcddf-9e34-41ee-a340-98ca76311034-0&amp;srchindex=1&amp;srchtotal=5&amp;goback=.fps_PBCK_chris+barredo_*1_*1_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*51_true_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2&amp;pvs=ps&amp;trk=pp_profile_name_link"><span style="font-family: Arial;">Barredo</span></a></span><span style="font-family: Arial;"> has helped to significantly expand the agency&rsquo;s brand experience and performance strategy group, to better guide clients across today&rsquo;s demanding consumer landscape.&nbsp; At the core of Halo&rsquo;s marketing services offerings, Barredo manages all phases of strategy development pertaining to client&rsquo;s business goals, brand audits, research and strategic direction. </span></span><span style="font-size:11.0pt;mso-bidi-font-size: 12.0pt;font-family:Arial;mso-bidi-font-family:ArialMT"><o:p></o:p></span><span style="font-size: small;"><span style="font-family: Arial;">&ldquo;Chris has played a key role in elevating The Halo Group&rsquo;s brand planning offerings to our clients and his continued advancement is a reflection of his dedication to Halo,&rdquo; said Passante. </span></span><i style="mso-bidi-font-style:normal"><span style="font-size:11.0pt;mso-bidi-font-size:12.0pt;font-family:Arial"><o:p></o:p></span></i><span style="font-size: small;"><span style="font-family: Arial;">Formerly Vice President/Finance and Operations at Halo, </span></span><span style="font-size: small;"><span style="font-family: Arial;"><a href="http://www.linkedin.com/profile/view?id=5678184&amp;locale=en_US&amp;trk=tyah2"><span style="font-family: Arial;">Stotz</span></a></span><span style="font-family: Arial;"> is responsible for overseeing Halo&rsquo;s accounting, human resources and office management functions. With over 18 years of experience in corporate finance, Jim has managed financial operational business performance for global organizations. </span></span><span style="font-size:11.0pt;mso-bidi-font-size:12.0pt; font-family:Arial"><o:p></o:p></span><span style="font-size: small;"><span style="font-family: Arial;">&ldquo;Jim has made significant contributions to the growth and success of the agency,&rdquo; said Passante.&nbsp; &ldquo;He brings a host of best business practices including strong quality assurance and financial excellence to his new role, ensuring the success of Halo&rsquo;s financial goals.&rdquo;</span></span></p> <p><span style="font-size: small;"><span style="font-family: Arial;"> </span></span></p> <p style="text-align: center;"><i style="mso-bidi-font-style: normal"># # #</i>&nbsp;&nbsp;<span style="font-size: small;"><span style="font-family: Arial;"> </span></span></p> <p><span style="font-size: small;"><span style="font-family: Arial;"><b>About The Halo Group<br /> </b>The Halo Group is a marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Halo helps companies with every experience that a customer has with their brand. The Halo team works alongside a select group of international, national and regional clients. Halo&rsquo;s work has been honored with some of the industry&rsquo;s top awards; Telly, Webby, and Internet Advertising Competition Awards but, more important, these campaigns are building relationships around the globe. Founded in 1994, The Halo Group isindependently owned agency, headquartered in New York and is&nbsp;a member of AAAA, PRSA, NAWBO, and a recognized MWBE.&nbsp;</span></span></p> <p style="text-align: center; "><!--EndFragment--></p> http://www.thehalogroup.net/news/news.cfm?news=77 2013-02-13T00:00:00 2013 IS THE YEAR TO DOUBLE DOWN <div><b> <!--[if gte mso 9]><xml> <o:OfficeDocumentSettings> <o:AllowPNG /> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:WordDocument> <w:Zoom>0</w:Zoom> <w:TrackMoves>false</w:TrackMoves> <w:TrackFormatting /> <w:PunctuationKerning /> <w:DrawingGridHorizontalSpacing>18 pt</w:DrawingGridHorizontalSpacing> <w:DrawingGridVerticalSpacing>18 pt</w:DrawingGridVerticalSpacing> <w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery> <w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery> <w:ValidateAgainstSchemas /> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables /> <w:DontGrowAutofit /> <w:DontAutofitConstrainedTables /> <w:DontVertAlignInTxbx /> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="276"> </w:LatentStyles> </xml><![endif]--> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman";} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal"><span style="font-size: small;"><span style="font-family: Arial;"><em>The Halo Group Revs Up Marketing Selecting Tom Cunningham as Chief Marketing Officer</em></span></span>&nbsp;</p> </b></div> <div><b style="mso-bidi-font-weight:normal"><span style="font-size:12.0pt;mso-bidi-font-size:10.0pt"><o:p></o:p></span></b></div> <p><span style="font-size: smaller; "><span style="font-family: 'Times New Roman'; "><a href="http://thehalogroup.net/index.cfm"><span style="font-family: Arial; "><big>The Halo Group,</big></span></a></span><span style="font-family: Arial; "><big> a New York-based branding and marketing communications agency, has been advising clients that 2013 is the year to be more aggressive with their marketing efforts.&nbsp; Taking its own recommendations, Halo has announced a revved up business strategy for the New Year, with key recruit, Chief Marketing Officer, </big></span></span><span style="font-size: smaller; "><span style="font-family: 'Times New Roman'; "><span style="font-family: Arial; "><big><a href="http://www.linkedin.com/profile/view?id=11289358&amp;locale=en_US&amp;trk=tyah">Tom Cunningham.</a></big></span></span></span></p> <p><span style="font-size: smaller; "><span style="font-family: Arial; "><big>Tom brings over 20 years of experience in marketing communications, brand strategy, client services and business development to </big></span></span><span style="font-size: smaller; "><a href="http://www.linkedin.com/company/206954?trk=tyah"><span style="font-family: Arial; "><big>The Halo Group</big></span></a><span style="font-family: Arial; "><big>.&nbsp; From some of the largest traditional advertising and public relations agencies to mid-size independents, Tom&rsquo;s areas of expertise include, sports and entertainment, retail, consumer packaged goods and business to business.&nbsp; He has worked with iconic brands including, Reebok, Top Flite Golf, The NHL and General Motors.&nbsp;</big></span></span></p> <p>&ldquo;I believe that even the largest brands are looking for a new kind of agency - agile, business-oriented, creative, ROI driven. To be competitive you need to be a more aggressive marketer,&rdquo; said Cunningham.&nbsp; &ldquo;I was really attracted to the world-class creative, strategic and management talent, which will no doubt elevate us as we grow the business over the next few years.&rdquo;</p> <p><span style="font-size: smaller; "><span style="font-family: Arial; "><big>As clients have gotten savvier regarding marketing, Halo&rsquo;s Chief Executive Officer </big></span></span><span style="font-size: smaller; "><span style="font-family: 'Times New Roman'; "><a href="http://www.thehalogroup.net/who-we-are/Linda-Passante.cfm"><span style="font-family: Arial; "><big>Linda Passante</big></span></a><span style="font-family: Arial; "><big> believes this is an opportune time for businesses as well as small agencies.</big></span></span></span></p> <p>&ldquo;When facing a financially challenging economy, those companies that are assertive will emerge ahead,&rdquo; said Passante. &ldquo;Don&rsquo;t cut your marketing &ndash; this is the time to double down.&rdquo;</p> <p style="text-align: center;"><span style="text-align: center;"># # #</span></p> <p><span style="font-size: small; "><b style="mso-bidi-font-weight:normal">About The Halo Group</b></span></p> <p><span style="font-size: smaller; "><a href="https://twitter.com/thehalogroup"><span style="font-family: Arial; "><big>The Halo Group</big></span></a><span style="font-family: Arial; "><big> is a marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Halo helps companies with every experience that a customer has with their brand. The Halo team works alongside a select group of international, national and regional clients who understand the value of talent and professionalism. Halo&rsquo;s work has been honored with some of the industry&rsquo;s top awards; Telly, Webby, and Internet Advertising Competition Awards but, more important, these campaigns are building relationships around the globe. The Halo Group was founded in 1994 and is a member of AAAA, PRSA, NAWBO, and WBNY.</big></span></span></p> <p>&nbsp;</p> <p>&nbsp;</p> <p><span style="font-family: Arial; "> </span></p> <p>&nbsp;</p> <p><span style="font-family: Arial; "> </span></p> <p><span style="font-size: 12pt; "><o:p></o:p></span></p> <pre> </pre> <p><span style="font-family: Arial; "> </span></p> <p><b style="mso-bidi-font-weight:normal"><o:p></o:p></b></p> <pre> </pre> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <div>&nbsp;</div> <p style="text-align: center; ">&nbsp;</p> <p><span style="font-size: smaller; "><span style="font-family: Arial; "> </span></span></p> <p><o:p></o:p></p> <p style="text-align: center; ">&nbsp;</p> <p>&nbsp;</p> <p style="text-align: center; ">&nbsp;</p> <p><span style="font-family: Arial; "> </span></p> <p>&nbsp;</p> <p>&nbsp;</p> <p style="text-align: center; "><big><span style="font-size:10.0pt"><o:p><span style="font-size: smaller; "><span style="font-family: Arial; "><samp>&nbsp;</samp></span></span></o:p></span></big><span style="font-size:10.0pt"><o:p></o:p></span></p> <!--EndFragment--> http://www.thehalogroup.net/news/news.cfm?news=76 2012-12-06T00:00:00 Creativity Reigns at The Halo Group as Michael Gambino is Named Executive Creative Director <p><span style="font-size: smaller; "><span style="font-family: Arial; "><big>The Halo Group, a New York-based branding and marketing communications agency, announced today that Michael Gambino has joined the agency as Executive Creative Director.<!--[if gte mso 9]><xml> <o:OfficeDocumentSettings> <o:AllowPNG /> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:WordDocument> <w:Zoom>0</w:Zoom> <w:TrackMoves>false</w:TrackMoves> <w:TrackFormatting /> <w:PunctuationKerning /> <w:DrawingGridHorizontalSpacing>18 pt</w:DrawingGridHorizontalSpacing> <w:DrawingGridVerticalSpacing>18 pt</w:DrawingGridVerticalSpacing> <w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery> <w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery> <w:ValidateAgainstSchemas /> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables /> <w:DontGrowAutofit /> <w:DontAutofitConstrainedTables /> <w:DontVertAlignInTxbx /> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="276"> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--><!--StartFragment--></big></span></span></p> <p style="margin-top:.1pt;margin-right:0in;margin-bottom:.1pt;margin-left:0in"><big><span style="font-size:12.0pt;mso-bidi-font-size:10.0pt;font-family:&quot;Times New Roman&quot;"><o:p></o:p></span></big></p> <p>Michael brings more than 17 years of multifaceted large and small agency experience. During his career he has created campaigns for many of the world&rsquo;s greatest brands including Coca-Cola, FedEx, McDonald&rsquo;s, Mars and Verizon. Michael started his career as an Art Director on the launch of MasterCard&rsquo;s renowned &ldquo;Priceless&rdquo; campaign, and the &ldquo;Make It a Bud Light&rdquo; campaign. Michael also created many memorable ads for Visa&rsquo;s &ldquo;It&rsquo;s everywhere you want to be&rdquo; campaign and its many sponsorship campaigns for the Olympics, the NFL, the TONY Awards, the Triple Crown, and NASCAR.</p> <p>&ldquo;Mike is the ideal leader to take the helm of Halo&rsquo;s creative team,&rdquo; said Linda Passante, CEO of The Halo Group. &ldquo;There are a lot of acclaimed ECD&rsquo;s out there but he has all of the impressive big-brand experience while maintaining the small-agency management style needed for Halo, which places a crucial emphasis on an agency-wide inclusionary, creative work-style.&rdquo;</p> <p>&ldquo;Halo&rsquo;s culture is what initially piqued my interests,&rdquo; explains Michael. &ldquo;Many agencies preach the idea of collaboration but it was quickly apparent that Halo lives by this philosophy. Halo&rsquo;s truly a culture of collaborators and there&rsquo;s a refreshing creative freedom and diverse talent found in every department from brand strategy and PR, to social media and digital,&rdquo; Michael explains. &nbsp;</p> <p><span style="font-size: smaller; "><span style="font-family: Arial; "><big>Recently, Michael was Group Creative Director on Verizon FiOS, co-creating the popular Cable Guy character. Michael also wrote the film, Space Cadet, which is currently in post-production. Michael&rsquo;s work has been featured in <i style="mso-bidi-font-style:normal">Adweek</i>, AOL Fuel the Future, and more than one hundred blog sites internationally. He has also exhibited his paintings and sculptures at galleries nationwide. Winning virtually every award, including the Gold Cannes Lion, Gold One Show Pencils and a few Effies, he has even been nominated for an EMMY Award. A native New Yorker, Michael holds a Bachelor of Fine Arts in </big></span></span><span style="font-size: smaller; "><span style="font-family: Arial; "><big><span style="color: windowtext; text-decoration: none; ">Advertising Design</span></big><big> from the Fashion Institute of Technology in New York.</big></span></span><span style="font-size: smaller; "> </span></p> <p style="text-align: center;"><span style="font-size: 10px;"># # #</span></p> <p style="margin-top:.1pt;margin-right:0in;margin-bottom:.1pt;margin-left:0in"><span style="font-size: smaller; "><span style="font-family: Arial; "><big><b style="mso-bidi-font-weight:normal">About The Halo Group</b></big></span></span><b style="mso-bidi-font-weight:normal"><o:p></o:p></b></p> <p><span style="font-size: smaller; "><span style="font-family: Arial; "><big>The Halo Group is a marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Halo helps companies with every experience that a customer has with their brand. The Halo team works alongside a select group of international, national and regional clients who understand the value of talent and professionalism. Halo&rsquo;s work has been honored with some of the industry&rsquo;s top awards; Telly, Webby, and Internet Advertising Competition Awards but, more important, these campaigns are building relationships around the globe. The Halo Group was founded in 1994 and is a member of AAAA, PRSA, NAWBO, and WBNY.</big></span></span><span style="font-size: smaller; "><span style="font-family: Arial; "> </span></span></p> <p><span style="font-family: Arial; "> </span></p> <p>&nbsp;</p> <p>&nbsp;</p> <p><big><span style="font-size:10.0pt"><o:p><span style="font-size: smaller; "><span style="font-family: Arial; ">&nbsp;</span></span></o:p></span></big><span style="font-size:10.0pt"><o:p></o:p></span></p> <!--EndFragment--> http://www.thehalogroup.net/news/news.cfm?news=75 2012-11-20T00:00:00 The Halo Group Receives 2012 Ragan’s PR Daily Awards’ Honorable Mention for QR Code Mobile Survey <p>The Halo Group, a New York-based brand and marketing communications agency, announced today that it was awarded an Honorable Mention by the 2012 PR Daily Awards, Ragan Communications&rsquo; first annual international public relations competition. The Halo Group was presided an Honorable Mention in the Best Use of QR Code in a PR/Marketing Campaign category for developing the &lsquo;Marketing Innovation Reality Check&rsquo;, a mobile survey sponsorship at Columbia University Business School's Center on Global Brand Leadership BRITE '11 Conference.</p> <p>The Halo Group's mobile survey was accessed via a QR code and promoted by a program that included conference signage, social media and an onsite &ldquo;street team.&rdquo; This enabled attendees to participate in a survey, enter a drawing and understand the real internal challenges to creating, implementing and measuring innovation within their organization. Survey respondents were BRITE conference attendees ranging from CMOs from top brands to leading academics to some of the foremost marketing and branding agencies.</p> <p>&ldquo;We&rsquo;re thrilled to be recognized for our own marketing campaign by Ragan&rsquo;s PR Daily and stand among the competitions&rsquo; other honorees, an established and talented group of public relations leaders,&rdquo; said Linda Passante, CEO/Founding Partner of The Halo Group.</p> <p style="text-align: center;"># # #</p> <p><strong>About The Halo Group</strong></p> <p>The Halo Group is a New York based brand and marketing communications agency providing clients with marketing solutions from traditional advertising to digital/interactive to media planning/buying to PR to social media. Founded in 1994,The Halo team works alongside a select group of international, national and regional clients, helping them with every experience that a customer has with their brand. Halo&rsquo;s global campaigns have been honored with some of the industry&rsquo;s top awards, Telly, Webby, and Internet Advertising Competition Awards. The Halo Group is also one of only three New York City partners of Pinnacle Worldwide, an international partnership of public relations firms in dozens of cities around the world. For more information, please visit www.thehalogroup.net.</p> <p><strong>About Ragan Communications</strong></p> <p>Ragan Communications operates two of the top news and information sites for the PR and corporate communications industry&mdash;Ragan.com and PRDaily.com. These daily news sites attract nearly 700,000 global visitors. The company also covers the health care and HR communication industries with its daily news sites HealthCareCommunication.com and HRCommunication.com. Chicago-based Ragan is also the leading provider of conferences and online training to PR, media relations and corporate communications professionals.</p> http://www.thehalogroup.net/news/news.cfm?news=74 2012-09-13T00:00:00 THE HALO GROUP RECREATES WEBSITE FOR MOUNT AIRY CASINO RESORT <!--[if gte mso 9]><xml> <o:OfficeDocumentSettings> <o:AllowPNG /> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:WordDocument> <w:Zoom>0</w:Zoom> <w:TrackMoves>false</w:TrackMoves> <w:TrackFormatting /> <w:PunctuationKerning /> <w:DrawingGridHorizontalSpacing>18 pt</w:DrawingGridHorizontalSpacing> <w:DrawingGridVerticalSpacing>18 pt</w:DrawingGridVerticalSpacing> <w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery> <w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery> <w:ValidateAgainstSchemas /> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables /> <w:DontGrowAutofit /> <w:DontAutofitConstrainedTables /> <w:DontVertAlignInTxbx /> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="276"> </w:LatentStyles> </xml><![endif]--> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman";} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal" style="text-align:justify;mso-pagination:none;tab-stops: 423.0pt 436.5pt 463.5pt 6.5in;mso-layout-grid-align:none;text-autospace:none"><span style="color:black">Mount Airy Casino Resort in the Poconos has debuted an extensive redesign of its website, </span><a href="http://www.mountairycasino.com/">mountairycasino.com</a><span style="color:black">, the first since the premier </span><span style="mso-bidi-font-size:14.0pt;mso-bidi-font-family:Helvetica">casino</span> mountain resort <span style="mso-bidi-font-size:14.0pt;mso-bidi-font-family: Helvetica">opened five years ago. <o:p></o:p></span></p> <p class="MsoNormal" style="text-align:justify;mso-pagination:none;tab-stops: 423.0pt 436.5pt 463.5pt 6.5in;mso-layout-grid-align:none;text-autospace:none"><span style="color:black">The state-of-the-art website, created by b</span>randing and marketing communications agency of record,<span style="color:black"> <a href="http://www.thehalogroup.net">The Halo Group</a>, showcases Mount Airy&rsquo;s unique Pocono Mountain Casino Resort experience and </span>tells the story of all this year-round resort has to offer; the excitement of casino gaming, <span style="mso-bidi-font-size:14.0pt;mso-bidi-font-family:&quot;Lucida Grande&quot;; color:#262626">gourmet dining, luxurious accommodations, entertainment, and a range of indoor and outdoor activities. </span><span style="mso-spacerun: yes">&nbsp;</span><span style="color:black"><o:p></o:p></span></p> <p class="MsoNormal" style="text-align:justify;mso-pagination:none;tab-stops: 423.0pt 436.5pt 463.5pt 6.5in;mso-layout-grid-align:none;text-autospace:none">&ldquo;The site&rsquo;s revamped content f<span style="color:black">alls in line with the </span>rustic elegant <span style="color:black">experience that separates Mount Airy from over 50 casino resorts that are competing for travelling gamers in the hotly contested northeast market,&rdquo; </span><span style="mso-bidi-font-size:14.0pt; mso-bidi-font-family:&quot;Trebuchet MS&quot;">said Linda Passante, CEO, The Halo Group.</span><span style="color:black"> &ldquo;Marking the beginning of a shift to more online communications, the website&rsquo;s goal is to intrigue guests, serve as a tool for Mount Airy&rsquo;s Players Club Members and to </span>encourage visitors to <span style="mso-bidi-font-size:14.0pt;mso-bidi-font-family:Arial">be a part of the buzz by sharing their stories on Facebook and Twitter.&rdquo;</span><span style="color:black"><o:p></o:p></span></p> <p class="MsoNormal" style="text-align:justify;mso-pagination:none;tab-stops: 423.0pt 436.5pt 463.5pt 6.5in;mso-layout-grid-align:none;text-autospace:none"><span style="color:black">Streamlined for easier navigation, as well robust content management, the new simplified user interface was built in the latest HTML5 web industry standards.<span style="mso-spacerun: yes">&nbsp; </span>The site now allows easy access for patrons to reserve a hotel room, check out nightlife and book a tee time or table for dinner from every page.</span><span style="mso-bidi-font-size:14.0pt;mso-bidi-font-family:&quot;Trebuchet MS&quot;"><o:p></o:p></span></p> <p class="MsoNormal"><b style="mso-bidi-font-weight:normal"><span style="mso-bidi-font-size:14.0pt;mso-bidi-font-family:Arial">PLAY.</span></b><span style="mso-bidi-font-size:14.0pt;mso-bidi-font-family:Arial"> <span style="mso-spacerun: yes">&nbsp;</span>Home to more than 2,000 of the latest slot machines, 72 of the hottest table games including blackjack, roulette, craps, baccarat and poker. This section lets guests instantly browse all the </span><span style="mso-bidi-font-size:18.0pt;mso-bidi-font-family:Times">24/7 </span><span style="mso-bidi-font-size:14.0pt;mso-bidi-font-family:Arial">gaming, tournaments, promotions, and top-notch entertainment Mount Airy Casino has to offer. Learn about Mount Airy Casino&rsquo;s Players Club Program, view benefits and rewards and sign up instantly. You can also book a spa appointment or a tee time at the </span><span style="mso-bidi-font-size:16.0pt;mso-bidi-font-family:Times">18-Hole championship Golf Course</span><span style="mso-bidi-font-size:14.0pt; mso-bidi-font-family:Arial">. <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:14.0pt;mso-pagination:none;mso-layout-grid-align: none;text-autospace:none"><b style="mso-bidi-font-weight:normal"><span style="mso-bidi-font-size:14.0pt;mso-bidi-font-family:Arial">STAY.</span></b><span style="mso-bidi-font-size:14.0pt;mso-bidi-font-family:Arial"> With the </span><span style="mso-bidi-font-size:18.0pt;mso-bidi-font-family:Times">hotel&rsquo;s luxurious warm ambiance, and long list of amenities, naturally accentuating the serenity of the Pocono Mountain setting, visitors can book one of the exquisite guest rooms, view room packages, book meetings, events and purchase gift cards.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:14.0pt;mso-pagination:none;mso-layout-grid-align: none;text-autospace:none"><b style="mso-bidi-font-weight:normal"><span style="mso-bidi-font-size:14.0pt;mso-bidi-font-family:Arial">EAT.</span></b><span style="mso-bidi-font-size:14.0pt;mso-bidi-font-family:Arial"><span style="mso-spacerun: yes">&nbsp; </span>Pleasure for every palate. <span style="mso-spacerun: yes">&nbsp;</span>Five exciting restaurants allow visitors to indulge their every craving. View menus, wine lists and reserve a table online via OpenTable at two of the award winning, regional restaurants red Steakhouse and Le Sorrelle Cucina. <o:p></o:p></span></p> <p class="MsoNormal" style="text-align:justify;mso-pagination:none;tab-stops: 423.0pt 436.5pt 463.5pt 6.5in;mso-layout-grid-align:none;text-autospace:none"><span style="mso-bidi-font-size:14.0pt;mso-bidi-font-family:Arial">T</span><span style="mso-bidi-font-size:18.0pt;mso-bidi-font-family:Times;color:#2D2923">he only casino resort in all of Pennsylvania to receive a AAA 4-diamond rating, </span><span style="mso-bidi-font-size:14.0pt;mso-bidi-font-family:Arial">Mount Airy Casino Resort offers guests the ultimate experience in casino gaming, golf, outdoor activities, entertainment, five restaurants, 188 lavish guest rooms and deluxe suites. <o:p></o:p></span></p> <p class="MsoNormal" align="center" style="text-align:center"><i style="mso-bidi-font-style: normal"># # #</i><b><br /> </b></p> <p class="MsoNormal" style="tab-stops:6.5in"><b style="mso-bidi-font-weight:normal">About The Halo Group<o:p></o:p></b></p> <p class="MsoNormal">The Halo Group is a New York based marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Founded in 1994,The Halo team works alongside a select group of international, national and regional clients, helping them with every experience that a customer has with their brand. Halo&rsquo;s global campaigns have been honored with some of the industry&rsquo;s top awards, Telly, Webby, and Internet Advertising Competition Awards. The Halo Group is also one of only three New York City partners of Pinnacle Worldwide, an international partnership of public relations firms in dozens of cities around the world.</p> <!--EndFragment--> <!--EndFragment--> http://www.thehalogroup.net/news/news.cfm?news=73 2012-08-07T00:00:00 The Halo Group Heads Launch of Linguizz Visual Vocabulary and English Language Learning System <p style="text-align: left; ">Branding and marketing communications agency, The Halo Group has been chosen by Virginia-based Infinit Software Solutions, Inc, to launch Linguizz, the first visually-driven vocabulary and English learning system that <span style="mso-bidi-font-size: 14.0pt;mso-bidi-font-family:Arial">accelerates students&rsquo; word retention and comprehension.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: left; "><span style="color:black"><o:p>&nbsp;</o:p></span><span style="mso-bidi-font-size:14.0pt;mso-bidi-font-family: Arial">With a 38% jump in college enrollment in the past ten years, accompanied by a rapid t</span><span style="mso-bidi-font-size:23.0pt;mso-bidi-font-family: Georgia;color:#262626">riple-digit growth of English as a second language (ESL) students in U.S. schools, the increased </span><span style="mso-bidi-font-size: 14.0pt;mso-bidi-font-family:Helvetica;color:#363636">challenges and pressures for both educators and students</span><span style="mso-bidi-font-size:23.0pt; mso-bidi-font-family:Georgia;color:#262626"> </span><span style="mso-bidi-font-size: 14.0pt;mso-bidi-font-family:Arial">is on the rise.<o:p></o:p></span></p> <p class="MsoNormal"><span style="color:black">Answering this </span><span style="mso-bidi-font-size:23.0pt; mso-bidi-font-family:Georgia;color:#262626">d</span><span style="mso-bidi-font-size: 14.0pt;mso-bidi-font-family:Arial">emand for improved English language education tools</span><span style="color:black">, English language learning expert </span>Michael K. Bender and software and visual designer Art Toezer, <span style="color:black">CEO and Founder of Infinit Software Solutions Inc</span>, developed Linguizz.<span style="mso-spacerun: yes">&nbsp; </span>Created for not only faster learning, but also longer retention and superior comprehension, the unique learning system combines visuals, word definitions and pronunciations to provide students and teachers with enhanced context to understand English vocabulary.</p> <p class="MsoNormal" style="text-align:justify;mso-pagination:none;tab-stops: 423.0pt 436.5pt 463.5pt 6.5in;mso-layout-grid-align:none;text-autospace:none">&ldquo;Halo has an excellent understanding of the crowded educational marketplace and what it takes for our brand to successfully connect with our customers,&rdquo; said Toezer.</p> <p class="MsoNormal">The agency&rsquo;s focus will be on creating and enhancing Linquizz&rsquo;s brand identity, positioning the system as a global platform for learning English by using powerful visual imagery that translates words across borders. <span style="mso-bidi-font-size:14.0pt;mso-bidi-font-family:Helvetica">The New York-based agency will also provide </span>integrated marketing communications services to build brand awareness amongst key trade and consumer education audiences including creative, advertising, packaging, trade shows and public relations.</p> <p class="MsoNormal" style="tab-stops:6.5in"><span style="mso-bidi-font-size:14.0pt;mso-bidi-font-family: Helvetica">&ldquo;With our extensive knowledge and experience in global education, we immediately knew that this was a product the market had been waiting for,&rdquo;</span><span style="mso-bidi-font-size:14.0pt;mso-bidi-font-family:&quot;Trebuchet MS&quot;"> said Linda Passante, CEO, The Halo Group.<span style="mso-spacerun: yes">&nbsp; </span></span><span style="mso-bidi-font-size:14.0pt;mso-bidi-font-family:Helvetica">&quot;Halo&rsquo;s reputation for helping brands break into highly competitive industries, makes working with Linguizz a natural fit for our team.&rdquo; <o:p></o:p></span><b style="mso-bidi-font-weight:normal"><o:p>&nbsp;</o:p></b></p> <p class="MsoNormal" align="center" style="text-align:center"><i style="mso-bidi-font-style: normal"># # #</i></p> <p class="MsoNormal" style="tab-stops:6.5in"><span style="font-size: small; "><span style="font-family: Arial; "><b style="mso-bidi-font-weight:normal">About The Halo Group</b></span></span><b style="mso-bidi-font-weight:normal"><o:p></o:p></b></p> <p class="MsoNormal"><span style="font-size: small; "><span style="font-family: Arial; ">The Halo Group is a New York based marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Founded in 1994,The Halo team works alongside a select group of international, national and regional clients, helping them with every experience that a customer has with their brand. Halo&rsquo;s global campaigns have been honored with some of the industry&rsquo;s top awards, Telly, Webby, and Internet Advertising Competition Awards. The Halo Group is also one of only three New York City partners of Pinnacle Worldwide, an international partnership of public relations firms in dozens of cities around the world. For more information, please visit </span></span><span style="font-size: small; "><span style="font-family: Arial; "><a href="http://www.thehalogroup.net"><span style="color: windowtext; text-decoration: none; ">www.thehalogroup.net</span></a></span></span><span style="font-size: smaller; "><span style="font-size: small; "><span style="font-family: Arial; ">.</span></span></span><span style="font-size:11.0pt;mso-bidi-font-size:12.0pt"><o:p></o:p></span></p> <p class="MsoNormal"><b style="mso-bidi-font-weight:normal"><o:p>&nbsp;</o:p></b></p> <p class="MsoNormal"><span style="font-size:10.0pt"><o:p>&nbsp;</o:p></span></p> <!--EndFragment--> http://www.thehalogroup.net/news/news.cfm?news=72 2012-07-13T00:00:00 The Halo Group Expands Global Footprint Through Pinnacle Worldwide <p>NEW YORK, June 13, 2012 &ndash; New York&rsquo;s branding and marketing communications agency, The Halo Group, has joined <a href="http://pinnacleww.com/index.php">Pinnacle Worldwide, Inc</a>., an international network of <span style="mso-bidi-font-size:13.0pt;mso-bidi-font-family: Arial">nearly 50&nbsp;</span>leading independently owned public relations firms <span style="mso-bidi-font-size:13.0pt;mso-bidi-font-family:Arial">located on four continents and dozens of&nbsp;cities throughout the world</span>. The agency will be the third member based in New York.<!--[if gte mso 9]><xml> <o:OfficeDocumentSettings> <o:AllowPNG /> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:WordDocument> <w:Zoom>0</w:Zoom> <w:TrackMoves>false</w:TrackMoves> <w:TrackFormatting /> <w:PunctuationKerning /> <w:DrawingGridHorizontalSpacing>18 pt</w:DrawingGridHorizontalSpacing> <w:DrawingGridVerticalSpacing>18 pt</w:DrawingGridVerticalSpacing> <w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery> <w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery> <w:ValidateAgainstSchemas /> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables /> <w:DontGrowAutofit /> <w:DontAutofitConstrainedTables /> <w:DontVertAlignInTxbx /> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="276"> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--><!--StartFragment--></p> <p class="MsoNormal" style="margin-bottom:16.0pt;text-align:justify;mso-pagination: none;tab-stops:423.0pt 436.5pt 463.5pt 6.5in;mso-layout-grid-align:none; text-autospace:none"><span style="mso-bidi-font-size:14.0pt;mso-bidi-font-family: &quot;Helvetica Neue&quot;">&ldquo;Pinnacle Worldwide provides a solution for independent agencies to better serve national and international clients,&rdquo; said Linda Passante, CEO/Co-founder of <a href="http://www.thehalogroup.net/"><span style="color:windowtext;text-decoration:none;text-underline:none">The Halo Group</span></a></span><span style="mso-bidi-font-size:14.0pt;mso-bidi-font-family: Arial">. &ldquo;</span><span style="mso-bidi-font-size:13.0pt;mso-bidi-font-family: Arial">Members with varied expertise are committed to supporting&nbsp;one another.&nbsp;This partnership</span><span style="mso-bidi-font-size:14.0pt; mso-bidi-font-family:&quot;Helvetica Neue&quot;"> adds valuable resources</span><span style="mso-bidi-font-size:13.0pt">;<span style="color:#0010C9"> </span></span><span style="mso-bidi-font-size:13.0pt;mso-bidi-font-family:Arial">an investment in our firm and its future.&rdquo;</span></p> <p class="MsoNormal" style="tab-stops:6.5in">&ldquo;We are very pleased to partner with The Halo Group,&rdquo; said Johanna Mouton, <span style="mso-bidi-font-size:8.0pt">Executive Director</span> <span style="mso-bidi-font-size:8.0pt">Pinnacle Worldwide</span>. &ldquo;Our members were impressed by their superior reputation in the industry, wealth of integrated offerings and resources for our members.<span style="mso-spacerun: yes">&nbsp; </span>I believe Linda Passante and her team at Halo will bring a new and fresh perspective to the Pinnacle network.&rdquo;</p> <p class="MsoNormal" style="text-align: center;"><i style="text-align: center;"># # #</i></p> <p class="MsoNormal" style="tab-stops:6.5in"><b style="mso-bidi-font-weight:normal">About Pinnacle Worldwide</b></p> <p class="MsoNormal" style="tab-stops:6.5in"><b style="mso-bidi-font-weight:normal"><o:p></o:p></b>Founded in 1976, Pinnacle Worldwide, Inc. is an international corporation of independently owned public relations firms with offices around the globe. Its members develop and implement strategic communications plans that influence audiences on both a regional and global scale. For more information on Pinnacle Worldwide, please visit www.pinnacleww.com.<b><br /> </b></p> <p class="MsoNormal" style="tab-stops:6.5in"><b style="mso-bidi-font-weight:normal">About The Halo Group<o:p></o:p></b></p> <p class="MsoNormal">The Halo Group is a New York based marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Founded in 1994,The Halo team works alongside a select group of international, national and regional clients, helping them with every experience that a customer has with their brand. Halo&rsquo;s global campaigns have been honored with some of the industry&rsquo;s top awards, Telly, Webby, and Internet Advertising Competition Awards. The Halo Group is also one of only three New York City partners of Pinnacle Worldwide, an international partnership of public relations firms in dozens of cities around the world.</p> <!--EndFragment--> http://www.thehalogroup.net/news/news.cfm?news=71 2012-06-13T00:00:00 The Halo Group Expands Social Media Capabilities <p><span style="font-size: small;"><span style="font-family: Arial;">New York&rsquo;s branding and marketing communications agency, The Halo Group, announced today that Jeff Peters has joined the agency as a Social Media Specialist.</span></span></p> <p class="MsoNormal"><span style="font-size: small;"><span style="font-family: Arial;">In his role, Jeff will maintain client&rsquo;s superior reputations while fostering key relationships with consumers through on-going digital dialogue, utilizing the latest communications tools and tactics. </span></span><span style="mso-bidi-font-size:14.0pt;mso-bidi-font-family: &quot;Helvetica Neue&quot;"><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size: small;"><span style="font-family: Arial;">&ldquo;Clients understand the importance of social media in their marketing communications mix and most are out there communicating however, they need help creating a strategy to keep them focused,&rdquo; said Linda Passante, CEO/Co-founder of </span></span><span style="font-size: small;"><a href="http://www.thehalogroup.net/"><span style="font-family: Arial;"><span style="color: windowtext; text-decoration: none;">The Halo Group</span></span></a><span style="font-family: Arial;">. &ldquo; With Jeff&rsquo;s understanding of when and where to use the latest social media tools, he is well-equipped to advise any of the brands we work with.&rdquo;</span></span><span style="mso-bidi-font-size:14.0pt;mso-bidi-font-family: &quot;Helvetica Neue&quot;"><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size: small;"><span style="font-family: Arial;">Peters has in-depth experience in the development and execution of social media strategies for clients such as Cisco, Ubisoft, Viacom, Red Bull, CMT and CBS Sports. &nbsp;He holds a Bachelor of Science degree from the University of Pittsburgh. </span></span><span style="mso-bidi-font-size:14.0pt; mso-bidi-font-family:&quot;Helvetica Neue&quot;"><o:p></o:p></span></p> <p class="MsoNormal" style="tab-stops:6.5in"><span style="font-size: small;"><span style="font-family: Arial;">&ldquo;I&rsquo;m thrilled to be joining Halo and continue to develop the agency&rsquo;s social media presence,&rdquo; said Peters. &ldquo;Halo&rsquo;s team is truly of group of experts within the communications industry so my goal is to build upon the agency&rsquo;s influential approach to marketing for our clients within the social media sphere.&rdquo;</span></span></p> <p class="MsoNormal" style="tab-stops:6.5in"><span style="font-size: small;"><span style="font-family: Arial;">Halo&rsquo;s expansion of its social media department includes the addition of Whitney McGowan as Social Media Networker. McGowan will work closely with Peters in the creation of strategic social media programs for Halo&rsquo;s clients, seamlessly incorporating these programs into the overall marketing and communications campaigns.</span></span></p> <p class="MsoNormal" style="text-align: center;">&nbsp;</p> <p><span style="font-size: small;"><span style="font-family: Arial;"> <p class="MsoNormal" style="text-align: center;"><i style="text-align: center;"># # #</i></p> </span></span><span style="font-family: Arial;"> <p class="MsoNormal" style="text-align: center;">&nbsp;</p> </span><span style="font-size: small;"><span style="font-family: Arial;"> </span></span></p> <p class="MsoNormal" style="tab-stops:6.5in"><span style="font-size: small;"><span style="font-family: Arial;"><b style="mso-bidi-font-weight:normal">About The Halo Group</b></span></span></p> <p class="MsoNormal" style="tab-stops:6.5in"><span style="font-size: small;"><span style="font-family: Arial;">The Halo Group is a New York based marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Founded in 1994,The Halo team works alongside a select group of international, national and regional clients, helping them with every experience that a customer has with their brand. Halo&rsquo;s global campaigns have been honored with some of the industry&rsquo;s top awards, Telly, Webby, and Internet Advertising Competition Awards. The Halo Group is also one of only three New York City partners of Pinnacle Worldwide, an international partnership of public relations firms in dozens of cities around the world.</span></span></p> <!--EndFragment--> http://www.thehalogroup.net/news/news.cfm?news=70 2012-05-30T00:00:00 The Halo Group’s Lara Cohn Promoted To Senior Vice President/Director of Public Relations <p><span style="font-size: small;"><span style="font-family: Arial;">The Halo Group, a New York branding and marketing communications agency, announced today </span><span style="font-family: Arial;">that Lara Cohn was promoted to Senior Vice President/Director of Public Relations.</span><!--[if gte mso 9]><xml> <o:OfficeDocumentSettings> <o:AllowPNG /> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:WordDocument> <w:Zoom>0</w:Zoom> <w:TrackMoves>false</w:TrackMoves> <w:TrackFormatting /> <w:PunctuationKerning /> <w:DrawingGridHorizontalSpacing>18 pt</w:DrawingGridHorizontalSpacing> <w:DrawingGridVerticalSpacing>18 pt</w:DrawingGridVerticalSpacing> <w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery> <w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery> <w:ValidateAgainstSchemas /> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables /> <w:DontGrowAutofit /> <w:DontAutofitConstrainedTables /> <w:DontVertAlignInTxbx /> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="276"> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--><!--StartFragment--></span></p> <p class="MsoNormal"><span style="font-size: small;"><span style="font-family: Arial;">Since joining Halo in 2010, Cohn has led the public relations function at the integrated communications agency, expanding the discipline into events, social media, and online content creation. &ldquo;Halo&rsquo;s integrated environment and the trust of our clients allow me to be creative in ways far beyond what I could do at a PR-only agency, &ldquo; said Cohn, &ldquo;and that approach is apparent in the coverage we are landing for clients like Liebherr refrigeration</span><span style="font-family: ArialMT;">, which </span><span style="font-family: Arial;">was recently featured on </span><span style="font-family: ArialMT;">NBC&rsquo;s LX.TV&rsquo;s Open House, helping raise brand awareness within the highly influential design community.&rdquo;</span></span><span style="font-family:ArialMT;mso-bidi-font-family:ArialMT"><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size: small;"><span style="font-family: Arial;">Working with Halo CEO Linda Passante, Cohn also secured membership for the agency in Pinnacle Worldwide, </span><span style="font-family: ArialMT;">a select international network of independent public relations firms</span><span style="font-family: Arial;">. </span></span><span style="mso-bidi-font-size:10.0pt;font-family:Arial"><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size: small;"><span style="font-family: Arial;">&ldquo;Lara is a great force for earned media and she has a rare ability to assess all media and how best PR tactics will work within an overall communications program,&rdquo; said Passante.</span></span><span style="mso-bidi-font-size:10.0pt;font-family:Arial"><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size: small;"><span style="font-family: Arial;">Before Halo, Cohn&rsquo;s career included various leadership roles, generating billions of impressions for global brands including Procter &amp; Gamble, American Red Cross, Bayer, PetSmart and Macy&rsquo;s. She has been honored repeatedly for her work, and is a multiple Silver Anvil award winner (the highest accolade in the world of public relations), a member of the Counselors Academy of the Public Relations Society of America, and a judge for the annual PR News&rsquo; Platinum Awards. Additionally, she is an active mentor to young PR professionals, as well as</span><span style="font-family: Arial;"> students from her alma mater, Lehigh University</span><span style="font-family: Arial;">. </span></span><b style="mso-bidi-font-weight:normal"><span style="font-family:Arial"><o:p></o:p></span></b><i style="mso-bidi-font-style: normal"><span style="font-family:Arial"><o:p><span style="font-size: small;">&nbsp;</span></o:p></span></i></p> <p class="MsoNormal" align="center" style="text-align:center"><span style="font-size: small;"><i style="mso-bidi-font-style: normal"><span style="font-family: Arial;"># # #</span></i></span><i style="mso-bidi-font-style: normal"><span style="font-family:Arial"><o:p></o:p></span></i><span style="font-size: small;"><i><br /> </i></span></p> <p class="MsoNormal"><span style="font-size: small;"><strong>About The Halo Group</strong></span></p> <p class="MsoNormal"><span style="font-size: small;"><span style="font-family: Arial;">The Halo Group <span style="color: rgb(38, 38, 38);">is a New York based </span>marketing communications and branding agency <span style="color: rgb(38, 38, 38);">that brings experts in business, branding, advertising and public relations together to work as a single team. </span>Founded in 1994, <span style="color: rgb(38, 38, 38);">The Halo team works alongside a select group of international, national and regional clients, helping them with every experience that a customer has with their brand. Halo is a member of Pinnacle Worldwide and their global campaigns have been honored with some of the industry&rsquo;s top honors, including Telly, Webby, and Internet Advertising Competition Awards</span>.</span></span><span style="font-family:Arial"><o:p></o:p></span></p> <!--EndFragment--> http://www.thehalogroup.net/news/news.cfm?news=69 2012-05-23T00:00:00 The Halo Group Effect <p><span style="font-size: small;"><span style="font-family: Arial;">The Halo Group recently launched a new blog, </span></span><a href="http://thehalogroupeffect.com/"><span style="font-size: small;"><span style="font-family: Arial;">The Halo Group Effect</span></span></a><span style="font-size: small;"><span style="font-family: Arial;">. &nbsp;Featuring original content, The Halo Group Effect provides expert assestments of the latest marketing, advertising and communications strategies and tactics. The blog also includes a weekly feature,&nbsp;'The Five Things You Shouldn&rsquo;t Have Missed This Week,' a roundup of the top stories from around industry.</span></span></p> <p><span style="font-size: small;"><span style="font-family: Arial;">The Halo Group Effect is designed to offer insightful industry analysis as well as build a community of key thought leaders. Blog posts are created by Halo staff as well as guest bloggers.&nbsp;</span></span></p> http://www.thehalogroup.net/news/news.cfm?news=68 2012-05-21T00:00:00 The Halo Group Welcomes Jim Stotz as Vice President /Finance and Operations <p><span style="font-size: small;"><span style="font-family: Arial;">Branding and marketing communications agency, the Halo Group announced today that CPA Jim Stotz has joined the agency as VP/Finance and Operations. Stotz will be responsible for overseeing Halo&rsquo;s accounting, human resources and office management functions.</span></span></p> <p><span style="font-size: small;"><span style="font-family: Arial;">&ldquo;Jim brings to Halo a host of best business practices including strong quality assurance and financial and operational excellence,&rdquo; said Linda Passante, CEO/Co-founder of The Halo Group. &ldquo;He is a creative thinker, analytical, highly curious about all facets of our business and I look forward to working with him to ensure the successful attainment of Halo&rsquo;s financial goals.&rdquo;</span></span></p> <p><span style="font-size: small;"><span style="font-family: Arial;">With over 18 years of experience in corporate finance, Jim has managed financial operational business performance for Fortune 500 global advertising, marketing and public relations organizations. Prior to joining Halo, Jim was the Global Financial Controller for international humanitarian organization Action Against Hunger, ACF-USA.</span></span></p> <p><span style="font-size: small;"><span style="font-family: Arial;">&ldquo;As a seasoned financial controller, I most enjoy achieving the perceived unachievable in business by driving financial transparency through an organization and opening up all the opportunities that lie trapped within,&rdquo; said Stotz. &ldquo;At Halo, my goal is to build bridges to fast and effective decision making through strong management, analysis and interpretation, creativity and leadership.&rdquo;</span></span></p> <p><span style="font-size: small;"><span style="font-family: Arial;">Stotz holds a Master of Business Administration in International Finance and Bachelor of Science in Accounting degree from St. John&rsquo;s University, New York. He serves as a member of the Finance Committee of New York State Teachers to Speakers of Other Languages (NYS TESOL).</span></span></p> <p style="text-align: center;"><span style="font-size: small;"><span style="font-family: Arial;"><span style="text-align: center;"># # #</span></span></span></p> <p><span style="font-size: small;"><span style="font-family: Arial;"><strong>About The Halo Group &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</strong></span></span><span style="font-size: small;"><span style="font-family: Arial;">The Halo Group, is a New York based marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team.&nbsp;Founded in 1994,The Halo team works alongside a select group of international, national and regional clients, helping them with every experience that a customer has with their brand. Halo&rsquo;s global campaigns have been honored with some of the industry&rsquo;s top awards, Telly, Webby, and Internet Advertising Competition Awards. The Halo Group is also one of only three New York City partners of Pinnacle Worldwide, an international partnership of public relations firms in dozens of cities around the world.</span></span></p> http://www.thehalogroup.net/news/news.cfm?news=67 2012-05-16T00:00:00 The Halo Group Creates Brand Experience and Performance Strategy Group <!--[if gte mso 9]><xml> <o:OfficeDocumentSettings> <o:AllowPNG/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:WordDocument> <w:Zoom>0</w:Zoom> <w:TrackMoves>false</w:TrackMoves> <w:TrackFormatting/> <w:PunctuationKerning/> <w:DrawingGridHorizontalSpacing>18 pt</w:DrawingGridHorizontalSpacing> <w:DrawingGridVerticalSpacing>18 pt</w:DrawingGridVerticalSpacing> <w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery> <w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables/> <w:DontGrowAutofit/> <w:DontAutofitConstrainedTables/> <w:DontVertAlignInTxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="276"> </w:LatentStyles> </xml><![endif]--> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal" style="text-align: left; "><i style="mso-bidi-font-style: normal"><span style="font-family:Arial">A Brand Planning Group Designed for Today&rsquo;s CMO <o:p></o:p></span></i></p> <!--[if gte mso 9]><xml> <o:OfficeDocumentSettings> <o:AllowPNG/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:WordDocument> <w:Zoom>0</w:Zoom> <w:TrackMoves>false</w:TrackMoves> <w:TrackFormatting/> <w:PunctuationKerning/> <w:DrawingGridHorizontalSpacing>18 pt</w:DrawingGridHorizontalSpacing> <w:DrawingGridVerticalSpacing>18 pt</w:DrawingGridVerticalSpacing> <w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery> <w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables/> <w:DontGrowAutofit/> <w:DontAutofitConstrainedTables/> <w:DontVertAlignInTxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="276"> </w:LatentStyles> </xml><![endif]--> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal" style="text-align: left; ">The&nbsp;<span style="font-family:Arial">Halo Group, a New York-based branding and marketing communications agency</span><span style="mso-bidi-font-size:13.0pt;font-family: Arial;mso-bidi-font-family:ArialMT">, has expanded the size and scope of its strategic brand planning group to better guide clients across today&rsquo;s demanding consumer landscape. Led by Chief Strategic Officer Mark Sutter, the newly named Brand Experience and Performance Strategy Group</span><span style="font-family: Arial"> </span><span style="mso-bidi-font-size:13.0pt;font-family:Arial; mso-bidi-font-family:ArialMT">is at the core of Halo&rsquo;s marketing services offering.</span>&nbsp;</p> <p class="MsoNormal"><span style="font-family:Arial">&ldquo;With their expanded responsibilities, chief marketing officers are looking for confident voices engaged in the marketing conversation,&rdquo; said Sutter.<span style="mso-spacerun: yes">&nbsp; </span>&ldquo;The Halo Group </span><span style="mso-bidi-font-size:13.0pt; font-family:Arial;mso-bidi-font-family:ArialMT">understands the challenges of CMOs and has the depth and breadth of expertise to be the strategic </span><span style="font-family:Arial">partner they can trust.&rdquo;</span>&nbsp;</p> <p class="MsoNormal" style="text-align:justify"><span style="mso-bidi-font-size: 13.0pt;font-family:Arial;mso-bidi-font-family:ArialMT">The restructured group looks at customer experiences across its client&rsquo;s entire business, internally and externally, from operations and communications, to ensure that the agency brings creativity to every aspect of their brand, and performance from every experience.</span>&nbsp;</p> <p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none; text-autospace:none"><span style="mso-bidi-font-size:13.0pt;font-family:Arial; mso-bidi-font-family:ArialMT">&ldquo;Brands are under siege. Unforgiving consumers are connecting with business in new ways, for new reasons and demand perfection in every interaction</span><span style="font-family:Arial">,&rdquo; said Sutter.</span><span style="mso-bidi-font-size:13.0pt;font-family:Arial;mso-bidi-font-family:ArialMT"> &ldquo;</span><span style="mso-bidi-font-size:14.0pt;font-family:Arial;mso-bidi-font-family: ArialMT">Everything from your return policy to valet parking impacts your brand, and goes viral, positively or negatively, in seconds and globally.&rdquo;</span>&nbsp;</p> <p class="MsoNormal" style="text-align:justify"><span style="font-family:Arial">The restructuring comes with the promotion of Chris Barredo, to Senior Brand Planner and the hire of Evan Walker as the Marketing and Consumer Analyst. Barredo manages all phases of strategy development pertaining the client&rsquo;s business goals, brand audits, research and strategic direction for selected clients. Walker will support the group in the tracking and management of performance metrics and development of consumer insights and behavior with consumer research tools and methods.<span style="mso-spacerun: yes">&nbsp;</span></span><b style="mso-bidi-font-weight:normal"><span style="font-family:Arial"><o:p>&nbsp;</o:p></span></b></p> <p class="MsoNormal" style="text-align:justify"><span style="font-family:Arial">&ldquo;To create loyalty, o</span><span style="mso-bidi-font-size:13.0pt;font-family: Arial;mso-bidi-font-family:ArialMT">ur clients must bring creativity to every aspect of their business,&rdquo; said Linda Passante, </span><span style="mso-bidi-font-size: 14.0pt;font-family:Arial;mso-bidi-font-family:ArialMT">CEO/Founding Partner of The Halo Group</span><span style="mso-bidi-font-size:13.0pt;font-family:Arial; mso-bidi-font-family:ArialMT">. &ldquo;</span><span style="font-family:Arial">So we&rsquo;ve expanded our strategic planning responsibilities to look at all customer experiences across our client&rsquo;s business.&rdquo;</span><span style="mso-bidi-font-size: 13.0pt;font-family:Arial;mso-bidi-font-family:ArialMT"><o:p></o:p></span></p> <div><br /> <span style="font-size: small; "><b style="mso-bidi-font-weight:normal"><span style="font-family: Arial; ">About The Halo Group</span></b></span><b style="mso-bidi-font-weight:normal"><span style="font-size:11.0pt;mso-bidi-font-size:12.0pt;font-family:Arial"><o:p></o:p></span></b></div> <div><span style="font-size: small; "><span style="font-family: Arial; ">The Halo Group is a branding and marketing communications agency. Founded in 1994, Halo brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media experts marketing for domestic and international clients in 40 countries including St. George&rsquo;s University, Mount Airy Casino Resort and Liebherr Home Appliances. For more information, please visit </span></span><span style="font-size:11.0pt;mso-bidi-font-size:13.0pt; font-family:Arial;mso-bidi-font-family:ArialMT"><a href="http://www.thehalogroup.net"><span style="font-size: small; ">www.thehalogroup.net</span></a><span style="font-size: small; ">.</span><o:p></o:p></span></div> <p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:11.0pt;mso-bidi-font-size:13.0pt;mso-bidi-font-family:ArialMT"><o:p>&nbsp;</o:p></span></p> <p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:11.0pt;mso-bidi-font-size:13.0pt;mso-bidi-font-family:ArialMT"># # #</span><span style="font-size:11.0pt;mso-bidi-font-size:10.0pt"><o:p></o:p></span></p> <!--EndFragment--> http://www.thehalogroup.net/news/news.cfm?news=66 2012-03-08T00:00:00 The Halo Group Wins 2011 MarCom Award for QR Code Mobile Survey <!--[if gte mso 9]><xml> <o:DocumentProperties> <o:Template>Normal</o:Template> <o:Revision>0</o:Revision> <o:TotalTime>0</o:TotalTime> <o:Pages>1</o:Pages> <o:Words>409</o:Words> <o:Characters>2332</o:Characters> <o:Lines>19</o:Lines> <o:Paragraphs>4</o:Paragraphs> <o:CharactersWithSpaces>2863</o:CharactersWithSpaces> <o:Version>11.1539</o:Version> </o:DocumentProperties> <o:OfficeDocumentSettings> <o:AllowPNG /> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:WordDocument> <w:Zoom>0</w:Zoom> <w:DoNotShowRevisions /> <w:DoNotPrintRevisions /> <w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery> <w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery> <w:UseMarginsForDrawingGridOrigin /> </w:WordDocument> </xml><![endif]--> <!--StartFragment--> <p class="MsoNormal" style="text-align: left; "><span style="font-family: Arial; "><b><br /> </b><i>Branding and Marketing Communications Agency Honored for Innovative Promotion Campaign&nbsp; </i></span><i><o:p></o:p></i></p> <p class="MsoNormal" style="text-align: left; "><span style="font-family: Arial; ">NEW YORK, November 15, 2011 &ndash; The Halo Group, a New York-based branding and marketing communications agency, announced today that it was awarded a 2011 MarCom Award, an international competition that recognizes the creative achievements by marketing and communication professionals. The Halo Group won a Gold award in the Marketing/Promotion Campaign category for developing the </span><span style="font-family:Arial"><a href="http://www.docstoc.com/docs/73633643/Halo-BRITE-11-Conference-Survey-Resultsv"><span style="font-family: Arial; ">&lsquo;Marketing Innovation Reality Check&rsquo;,</span></a></span><span style="font-family: Arial; "> a mobile survey sponsorship at Columbia University Business School's Center on Global Brand Leadership BRITE '11 Conference. </span><o:p></o:p></p> <p class="MsoNormal"><span style="font-family: Arial; ">The Halo Group's mobile survey was accessed via a QR code and promoted by a program that included<span style="color: black; "> </span>conference signage, social media and an onsite &ldquo;street team.&rdquo; This enabled attendees to participate in a survey, enter a drawing and understand the real internal challenges to creating, implementing and measuring innovation within their organization. Survey respondents were BRITE conference attendees ranging from CMOs from top brands to leading academics to some of the foremost marketing and branding agencies.</span></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><span style="font-family: Arial; ">&ldquo;It&rsquo;s a privilege to be presented with this esteemed honor,&rdquo; said Linda Passante, CEO/Founding Partner of The Halo Group. &ldquo;We&rsquo;re always striving to be recognized for our work we create for clients so it is very gratifying to win for our own marketing efforts, especially as we believe our survey gave attendees a candid look at our shared challenges and brought clarity to those that serve marketing driven organizations.&rdquo; </span><o:p></o:p></p> <p class="MsoNormal"><span style="font-family: Arial; "><a href="http://www.marcomawards.com/">The MarCom Awards</a> are administered and judged by the Association of Marketing and Communication Professionals, an international organization consisting of several thousand creative professionals. The mission of the MarCom Awards is to honor excellence and recognize the creativity, hard work and generosity of marketing and communication professionals. There were over 6,000 entries from throughout the United States, Canada and several other countries in the 2011 competition.</span><o:p></o:p></p> <div><span style="font-family: Arial; "><b><a href="http://www.thehalogroup.net">About The Halo Group</a></b></span></div> <div><span style="font-family: Arial; ">The Halo Group is a branding and marketing communications agency. Founded in 1994, Halo brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media experts marketing for domestic and international clients in 40 countries including St. George&rsquo;s University, Mount Airy Casino Resort and Liebherr Home Appliances. For more information, please visit </span><span style="font-family:Arial"><a href="http://www.thehalogroup.net"><span style="font-family: Arial; ">www.thehalogroup.net</span></a></span><span style="font-family: Arial; "> and follow Halo on<a href="https://www.facebook.com/thehalogroupNY"> Facebook</a>, <a href="http://www.twitter.com/TheHaloGroup">Twitter</a>, and<a href="http://Linkedin.com/company/the-halo-group"> Linkedin</a>.</span></div> <div><o:p></o:p></div> <p class="MsoNormal" align="center" style="text-align:center"><span style="font-family: Arial; "><!--[if !supportEmptyParas]-->&nbsp;# # #&nbsp;</span><!--[endif]--><o:p></o:p></p> <!--EndFragment--> http://www.thehalogroup.net/news/news.cfm?news=65 2011-11-15T00:00:00 Realtime Marketing Prepping for Primetime <!--StartFragment--> <p class="MsoNormal" style="text-align: left; "><i>The Halo Group Sponsors Mobile Marketing Reality Check Survey at Realtime NY 11</i></p> <p class="MsoNormal" style="text-align: left; "><span style="font-family:Arial"><i><o:p></o:p></i></span><span style="font-family:Arial">The Halo Group, a New York-based branding and marketing communications agency, surveyed attendees of the RLTM NY &lsquo;11 presented by the Realtime Report on June 6, to assess their company&rsquo;s receptivity to creating, implementing and measuring realtime marketing. The &ldquo;Realtime Marketing Realty Check&rdquo; survey showed that while realtime marketing is evolving rapidly, marketers still face challenges implementing innovations within their own companies.<o:p></o:p></span></p> <p class="MsoNormal">The conference highlighted discussions about today&rsquo;s best realtime marketing case studies from brands including McDonald&rsquo;s, Delta, Pepsi and NHL. During his presentation, &lsquo;The Future of the Realtime Brand&rsquo;, Shiv Singh of PepsiCo Beverages stated that he believed at least 50% of one&rsquo;s budget should be on realtime marketing efforts.<span style="mso-spacerun: yes">&nbsp; </span>However when asked in Halo&rsquo;s survey about their current marketing budget, most attendees said their organizations allocated less than a quarter of their budget to realtime, social media or mobile marketing efforts.</p> <p class="MsoNormal"><span style="font-family:Arial">&ldquo;It&rsquo;s no surprise that brands are increasingly utilizing emerging technology in their marketing strategies however it is interesting how organizations continue to oppose allotting a bigger budget for realtime marketing,&rdquo; said Linda Passante, CEO/Co-Founder, The Halo Group. &ldquo;There are certain realities that are making the adoption of new communication strategies difficult and from this survey we can assume that financial resources play a large role.&rdquo; <o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family:Arial">The survey identified four key areas marketers need to focus on in order to effectively implement realtime marketing: culture, training, technology and budget. The following are the key findings for each area:<o:p></o:p></span></p> <ul> <li><span style="font-family:Arial">1 out 4 respondents described receptivity to innovation in their company as only &ldquo;baby steps permitted&rdquo;<o:p></o:p></span></li> <li class="MsoNormal" style="mso-list:l0 level1 lfo1;tab-stops:list .5in"><span style="font-family:Arial">Only 14% of those who answered had a highly developed training program for staff that manages their brands&rsquo; presence in social media<o:p></o:p></span></li> <li class="MsoNormal" style="mso-list:l0 level1 lfo1;tab-stops:list .5in"><span style="font-family:Arial">Only 25% of survey-takers have a completely mobile-friendly website<o:p></o:p></span></li> <li class="MsoNormal" style="mso-list:l0 level1 lfo1;tab-stops:list .5in"><span style="font-family:Arial">71% of respondents allocate less than 25% of their budget to realtime marketing efforts<o:p></o:p></span></li> </ul> <p class="MsoNormal"><span style="font-family:Arial">&ldquo;We look for ways to make Realtime conferences into a&nbsp;playground where we can experiment with emerging tools and platforms to share information, connect with people and build our brands,&rdquo; said Tonia Ries, Founder and Host, The Realtime Report. &ldquo;The Halo Group&rsquo;s survey focused on realtime marketing efforts, used a realtime marketing tool and provided attendees with realtime results&mdash;a perfect example of a brand fully immersing themselves in emerging technology.&rdquo; <o:p></o:p></span></p> <div><span style="font-family:Arial"><b>About the &ldquo;Realtime Marketing Realty Check&rdquo; survey</b></span></div> <div><span style="font-family:Arial"><b><o:p></o:p></b></span><span style="font-family:Arial">The Halo Group designed an innovative program that used a QR code to access a mobile survey where respondents where asked 8 multiple-choice questions about realtime marketing. Survey respondents, roughly one-third of registrants, included marketers from top brands, leading entrepreneurs in social media and the industry&rsquo;s best marketing communications partners. The survey was conducted and tabulated in real time using Google documents, with a sampling of the results delivered during the afternoon session of the conference. As an incentive, one lucky survey participant was chosen at random to win an Apple iPad 2.<o:p></o:p></span></div> <div><span style="font-family:Arial"><b>&nbsp;<o:p></o:p></b></span></div> <div><span style="font-family:Arial"><b>About The Halo Group<o:p></o:p></b></span></div> <div><span style="font-family:Arial">Founded in 1994, <a href="http://www.thehalogroup.net"><span style="color:windowtext">The Halo Group</span></a> is an independent marketing communications and branding agency, specializing in the education, consumer products, travel/tourism and financial industries.<span style="mso-spacerun: yes">&nbsp; </span>Halo brings together a roundtable of seasoned marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media experts to work with a select group of international clients. Halo has been honored with more than 250 industry awards. For more information, visit online at <a href="http://www.thehalogroup.net"><span style="color:windowtext">www.thehalogroup.net</span></a> or via mobile at thehalogroup.net/mobile/.<o:p></o:p></span></div> <div>&nbsp;</div> <div><b>About Realtime NY 11</b></div> <div><span style="font-family:Arial">The Realtime Report&nbsp;(formerly known as TWTRCON) is entirely focused on the business use of the social, mobile and realtime web.&nbsp;Its products include&nbsp;The Realtime Conference, a one-day event that features case studies and best practices from leading brands, non-profits and government agencies; and the web site and email newsletter,&nbsp;TheRealtimeReport.com, focused on social media business case studies, statistics and campaigns. The Realtime Report and The Realtime Conference series are produced by&nbsp;<a href="http://new.modernmediapartners.com">Modern Media</a>, a team of people dedicated to driving innovation in the media industry.<b><o:p></o:p></b></span></div> <div><span style="font-family:Arial"><i>&nbsp;<o:p></o:p></i></span></div> <p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:Arial"><i># # #<o:p></o:p></i></span></p> <p class="MsoNormal" style="text-align: left; "><i><br /> </i><i>For full survey questions and results, please click <a href="http://www.docstoc.com/docs/document-preview.aspx?doc_id=81316371">here.</a></i></p> <!--EndFragment--> http://www.thehalogroup.net/news/news.cfm?news=61 2011-06-10T00:00:00 The Halo Group’s Linda Passante is part of the fastest-growing segment of businesses -- companies owned by women <!--StartFragment--> <p><font face="Arial">Linda Passante, CEO and Co-Founder of The Halo Group was featured in the Business section of The New York Post on Sunday, April 24, 2011. <br /> <br /> The article entitled &quot;Women get the biz...female-owned firms are thriving&quot; highlighted&nbsp;Linda as part of the fastest-growing segment of businesses -- companies owned by women. &nbsp;The reporter called The Halo Group a &quot;business more than just part of a trend. It's actually a leader, an exception in New York businesses.&quot; &nbsp;<br /> <br /> To read the full article: online:&nbsp;<font color="#0000FF"><u><a href="http://www.nypost.com/p/news/business/women_get_the_biz_lebal6vOlzp8qX6kwVaEzN#ixzz1KYO1Mk7fA">http://www.nypost.com/p/news/business/women_get_the_biz_lebal6vOlzp8qX6kwVaEzN#ixzz1KYO1Mk7fA</a></u></font>&nbsp;&nbsp;</font><font size="4"><font face="Arial"><span style="font-size:16.0px"><br /> </span></font></font> <!--EndFragment--></p> http://www.thehalogroup.net/news/news.cfm?news=60 2011-06-08T00:00:00 The Halo Group Presented Top Honors by Leading Industry Awards <!--StartFragment--> <p class="MsoNormal"><span style="font-family:Arial">The Halo Group, a New York-based branding and marketing communications agency, announced today that it was awarded several top industry honors. For its work creating online campaigns, The Halo Group was awarded a Silver Telly Award, two Internet Advertising Awards and was recognized as an Official Honoree by the Webby Awards. <o:p></o:p></span></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-family: Arial; ">St. George&rsquo;s University&rsquo;s &lsquo;Make One Small Change&rsquo; public service announcement campaign was awarded a Silver Telly, the highest honor from the 32nd Annual Telly Awards. The online campaign created by The Halo Group for the agency&rsquo;s longtime higher education client, promotes healthy habits such as smoking cessation and recycling. Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and web commercials, videos and films.</span></p> <p class="MsoNormal"><span style="font-family:Arial">The 15th Annual Webby Awards, the leading international award honoring excellence on the Internet, also distinguished the &ldquo;Make One Small Change&rdquo; campaign as a 2011 Official Honoree. The Official Honoree is a distinction awarded to the top 10 percent of all work entered exhibiting remarkable achievement. <o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family:Arial">Halo was also awarded a 2011 Internet Advertising Best Education Rich Media Online Campaign award for an online video campaign for St. George&rsquo;s University. The online videos titled &lsquo;Huminals&rsquo; consist of three separate videos promoting St. George&rsquo;s University School of Veterinary Medicine. Halo was also awarded the Best Insurance Mobile Application award by the Internet Advertising Awards for MetaRisk, a mobile application created for leading global reinsurance company, Guy Carpenter.</span><span style="font-size:9.5pt;font-family:Arial"> </span><span style="font-family: Arial">Produced by The Web Marketing Association, the Internet Advertising Competition is an international award and the only competition dedicated to recognizing online advertising by industry. <o:p></o:p></span></p> <p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none; text-autospace:none"><span style="font-family:Arial">&ldquo;It&rsquo;s truly an honor to be recognized by these prestigious and well-respected organizations,&rdquo; said Linda Passante, CEO/Co-founder of The Halo Group. &ldquo;Halo continues to be extremely pleased with the work we create for our clients. We&rsquo;re especially proud of the &ldquo;Make One Small Change&rdquo; campaign for St. George&rsquo;s as it was their very first television PSA campaign and it aimed at improving the quality of life of those living in the Caribbean.&rdquo;</span><span style="font-size:9.0pt;font-family:Helvetica"> </span><span style="font-family:Arial"><o:p></o:p></span></p> <p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none; text-autospace:none"><span style="font-family:Arial">These awards now mark the 134th award won by The Halo Group for its partnership with St. George&rsquo;s University over the last 16 years.&nbsp;&nbsp;<o:p></o:p></span></p> <div><span style="font-family:Arial"><b>About The Halo Group<o:p></o:p></b></span></div> <div><span style="font-family:Arial">Founded in 1994, <a href="http://www.thehalogroup.net"><span style="color:windowtext;text-decoration: none;text-underline:none">The Halo Group</span></a> is an independent marketing communications and branding agency, specializing in the education, consumer products, travel/tourism and financial industries.<span style="mso-spacerun: yes">&nbsp; </span>Halo brings together a roundtable of seasoned marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media experts to work with a select group of international clients. Halo has been honored with more than 250 industry awards. For more information, visit <a href="http://www.thehalogroup.net"><span style="color:windowtext; text-decoration:none;text-underline:none">www.thehalogroup.net</span></a>.<o:p></o:p></span></div> <p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:Arial"># # #<o:p></o:p></span></p> <!--EndFragment--> http://www.thehalogroup.net/news/news.cfm?news=59 2011-04-26T00:00:00 THE HALO GROUP REDEFINES LEGENDARY POCONO MOUNTAIN RETREAT <!--StartFragment--> <p class="MsoNormal" style="text-align: left; "><span style="font-family:Arial"><i>&ldquo;It&rsquo;s Mountain Time&rdquo; at Mount Airy Casino Resort Brings the Spirit of the Outdoors In<o:p></o:p></i></span></p> <p class="MsoNormal" style="text-align: left; "><span style="font-family:Arial">NEW YORK, April 11, 2011 &ndash; The Halo Group, a New York based branding and marketing communications agency, launches today a multi-million dollar rebranding advertising campaign &ldquo;It&rsquo;s Mountain Time&rdquo; for legendary Pocono escape Mount Airy Casino Resort, redefining the picturesque mountain retreat. Bringing the spirit of the brand to life, the new creative campaign features a surprise, humans interacting with local animals sharing the mountain getaway experience.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: left; ">&ldquo;In a category that is defined by &lsquo;Jackpot Smiles&rsquo;, Halo has created this campaign using local denizens to represent the wooded outdoor surroundings and bring its differential location to life,&rdquo; said Mark Sutter, Chief Strategic Officer, The Halo Group.<span style="mso-spacerun: yes">&nbsp; </span>&ldquo;The new campaign we created for Mount Airy allows the mountain retreat to find its own attitude and personality. &lsquo;It&rsquo;s Mountain Time&rsquo; is encouraging guests to get out there and have some fun!&rdquo;</p> <p class="MsoNormal"><span style="font-family:Arial">With the shift in brand messaging from Mount Airy&rsquo;s pre-existing image, the new campaign features charming, local animals all intended to bring a smile to the viewer. To accomplish the animals incorporated in the ads, a special effects mixture of puppeteers and animatronics were used rather than real live animals. The photography highlights the smart design of the resort and heightened energy of the casino and nightlife.<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family:Arial">The series of ads feature a couple of foxes enjoying the casino nightlife and a black bear awaking from his hotel hibernation. In one television spot, a man at the roulette table is unsure if he should let his bet ride, until he notices a squirrel going all in with his pile of acorns.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 40px; "><span style="font-family:Arial"><i>You can collect your nuts and save them for another day...or you can grow a pair and let them ride.<span style="mso-spacerun: yes">&nbsp; </span>It&rsquo;s Mountain Time. Mount Airy Casino Resort.<o:p></o:p></i></span></p> <p class="MsoNormal">&quot;Mount Airy, nestled in 12,000 wooded acres, is unique because it offers an entirely different experience from Atlantic City and the other local casinos.<span style="mso-spacerun: yes">&nbsp; </span>Mount Airy owns the Poconos and the new campaign leverages this valuable equity,&rdquo; said Linda Passante, CEO, Co-Founder of The Halo Group. &ldquo;Mount Airy is more than a casino.<span style="mso-spacerun: yes">&nbsp; </span>It&rsquo;s more than a resort. <span style="mso-spacerun: yes">&nbsp;</span>It&rsquo;s a unique destination that allows guests to go a short distance for an abundance of outdoor activities in a mountain getaway.&rdquo;</p> <p class="MsoNormal"><span style="font-family:Arial">The new $5.6 million campaign is designed to connect with consumers, reaching a broader audience across several media channels:<span style="mso-spacerun: yes">&nbsp; </span>television, radio, consumer print publications (national golf and entertainment magazines, casino daily newspapers), outdoor, transit (bus and train), digital geo-targeted banners and in the Northern New Jersey, Eastern Pennsylvania and New York City metro region. The &ldquo;It&rsquo;s Mountain Time&rdquo; creative look and feel incorporating regional animals such as raccoons, bears and deer and mountain images will also be integrated into all on-site and direct mail collateral. Ads featuring resort spa and golf scenarios will break later in Spring/Summer 2011.<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family:Arial">Agency Credits:<o:p></o:p></span></p> <ul style="margin-top:0in" type="disc"> <li class="MsoNormal" style="mso-list:l0 level1 lfo1;tab-stops:list .5in"><span style="font-family:Arial">Rick Midler, Creative Director, The Halo Group<o:p></o:p></span></li> <li class="MsoNormal" style="mso-list:l0 level1 lfo1;tab-stops:list .5in"><span style="font-family:Arial">Tim Goodwin, Director/Producer, The Halo Group<o:p></o:p></span></li> <li class="MsoNormal" style="mso-list:l0 level1 lfo1;tab-stops:list .5in"><span style="font-family:Arial">Stu Garrett, Senior Creative Director, The Halo Group<o:p></o:p></span></li> </ul> <p class="MsoNormal"><span style="font-family:Arial">Production Credits:<o:p></o:p></span></p> <ul style="margin-top:0in" type="disc"> <li class="MsoNormal" style="mso-list:l0 level1 lfo1;tab-stops:list .5in"><span style="font-family:Arial">Celebrity Photographer Jeff Sciortino, Sciortino Photography<o:p></o:p></span></li> <li class="MsoNormal" style="mso-list:l0 level1 lfo1;tab-stops:list .5in"><span style="font-family:Arial">Film Director Andrews Jenkins<o:p></o:p></span></li> <li class="MsoNormal" style="mso-list:l0 level1 lfo1;tab-stops:list .5in"><span style="font-family:Arial">Deer and fox Special Effects, Barbara Muehleib<o:p></o:p></span></li> <li class="MsoNormal" style="mso-list:l0 level1 lfo1;tab-stops:list .5in"><span style="font-family:Arial">Animatronic bear and Puppeteer, Matt Brady<o:p></o:p></span></li> <li class="MsoNormal" style="mso-list:l0 level1 lfo1;tab-stops:list .5in"><span style="font-family:Arial">Squirrel and wolf Special Effects, AnimatronicFX puppeteer&rsquo;s Dave Nelson and Norman Tempia<o:p></o:p></span></li> <li class="MsoNormal" style="mso-list:l0 level1 lfo1;tab-stops:list .5in"><span style="font-family:Arial">Original rock score, Musician/Guitarist Sheldon Rifkowitz <o:p></o:p></span></li> </ul> <p class="MsoNormal"><span style="font-family:Arial">To view high-resolution campaign images and TV/radio spots, as well as get a &ldquo;Behind-the-Scenes&rdquo; glance at the making of the new ad campaign, please visit: <span style="color:blue"><u><a href="http://thehalogroup.net/news/2011-mountairy-spring-campaign/index.html">http://thehalogroup.net/news/2011-mountairy-spring-campaign/index.html</a>.</u></span><o:p></o:p></span></p> <div><span style="font-family:Arial"><b>About The Halo Group<o:p></o:p></b></span></div> <div><span style="font-family:Arial">Founded in 1994, <a href="http://www.thehalogroup.net"><span style="color:windowtext">The Halo Group</span></a> is an independent branding and marketing communications agency based in New York.<span style="mso-spacerun: yes">&nbsp; </span>Halo brings together a roundtable of seasoned marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media experts to work with a select group of international clients. Halo has been honored with more than 250 industry awards. For more information, visit <a href="http://www.thehalogroup.net"><span style="color:windowtext">www.thehalogroup.net</span></a>.</span></div> <p class="MsoNormal" style="text-align: center; "># # #</p> <p class="MsoNormal"><span style="font-family:Arial"><o:p></o:p></span></p> <!--EndFragment--> http://www.thehalogroup.net/news/news.cfm?news=58 2011-04-11T00:00:00 Josh Mattes Joins The Halo Group as Vice President/Account Director <!--StartFragment--> <p class="MsoNormal"><span style="font-family:Arial">NEW YORK, March 22, 2011 &ndash; The Halo Group, a New York-based branding and marketing communications agency, announced today that Josh Mattes has joined the agency as VP/Account Director. Mattes will develop and execute engagement programs for Halo client marketing communications plans, managing Halo&rsquo;s key client relationships. <o:p></o:p></span></p> <p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none; text-autospace:none">&ldquo;Halo goes beyond traditional advertising agency offerings. Josh fits right in with our philosophy of delivering integrated communications, creativity and results,&rdquo; said Linda Passante, CEO/Co-founder of <a href="http://www.thehalogroup.net"><span style="color:windowtext">The Halo Group</span></a>.</p> <p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none; text-autospace:none"><span style="font-family:Arial">An MBA post-graduate of New York University&rsquo;s Leonard N. Stern School of Business specializing in marketing and strategy, Mattes brings more than 10 years experience in the advertising and client service industry. He has directed multi-disciplinary and specialized marketing programs for Fortune 100 companies spanning diverse categories including financial, healthcare, education, consumer packaged goods and pharmaceuticals. <br /> &nbsp;<br /> &ldquo;Halo has created a unique, collaborative environment where clients can engage all communication tactics, from traditional to mobile to social media,&rdquo; said Mattes.<span style="mso-spacerun: yes">&nbsp; </span>&ldquo;I was immediately attracted to their unique approach and immense talent.&rdquo; <o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family:Arial">Prior to joining Halo, Mattes served a roster of agency clients at TBWA\Chiat\Day and McCann Relationship Marketing from Capital One, Empire BlueCross BlueShield, American Management Association, TIAA-CRE and Johnson &amp; Johnson. <o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family:Arial">Mattes holds a Bachelor of Arts degree in Economics and Marketing Management from the University of Pittsburgh, Pittsburgh, PA.<b><o:p></o:p></b></span></p> <div><b><br /> </b><span style="font-family:Arial"><b>About The Halo Group<o:p></o:p></b></span></div> <div><span style="font-size:11.0pt;font-family:Arial">Founded in 1994, <a href="http://www.thehalogroup.net"><span style="color:windowtext">The Halo Group</span></a> is an independent marketing communications and branding agency, specializing in the education, consumer products, travel/tourism and financial industries.<span style="mso-spacerun: yes">&nbsp; </span>Halo brings together a roundtable of seasoned marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media experts to work with a select group of international clients. Halo has been honored with more than 250 industry awards. For more information, visit <a href="http://www.thehalogroup.net"><span style="color:windowtext">www.thehalogroup.net</span></a>.<o:p></o:p></span></div> <p class="MsoNormal" align="center" style="text-align:center"><i><br /> </i><span style="font-family:Arial"><i># # #</i></span><span style="font-family:Arial"><o:p></o:p></span></p> <!--EndFragment--> http://www.thehalogroup.net/news/news.cfm?news=57 2011-03-22T00:00:00 URLsAreSo2001.com <!--StartFragment--> <div class="Section1"> <p class="MsoNormal" style="text-align: left; "><span style="font-family:Arial"><i>The Halo Group Sponsors Marketing Innovation Reality Check Survey at BRITE &rsquo;11<o:p></o:p></i></span></p> <p class="MsoNormal" align="center" style="text-align:center;tab-stops:107.4pt center 3.25in"><span style="font-family:Arial"><i><span style="mso-tab-count:1"> </span></i></span><span style="font-family:Arial"><b><o:p></o:p></b></span></p> <p class="MsoNormal"><span style="font-family:Arial">NEW YORK, March 10, 2011 &ndash; The Halo Group, a New York-based branding and marketing communications agency, in conjunction with the Columbia Business School's Center on Global Brand Leadership BRITE &rsquo;11 conference held on March 2, surveyed attendees to assess their company&rsquo;s receptivity to the latest marketing trends. The survey itself also demonstrated a new way to use emerging technology, by using an on-site QR code mobile interface. The &ldquo;Marketing Innovation Reality Check&rdquo; 10-question, multiple-choice interactive digital survey found that brand marketers still face challenges implementing new marketing strategies within their own companies.<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family:Arial">It should come as no surprise that Finance (<i>aka </i></span><span style="font-family:Arial">&ldquo;The Money Bags&rdquo;), was identified as the main barrier to getting buy-in for innovative new marketing strategies garnering 30% of the vote, but the CEO (<i>aka</i></span><span style="font-family:Arial"> &ldquo;The Head Honcho&rdquo;) was also identified as a barrier with 28%.<span style="mso-spacerun: yes">&nbsp; </span>Even more surprising, additional survey results showed that in a digitally driven marketing landscape, many companies did not have some of the basic knowledge, training or technology to successfully integrate new marketing ideas.</span></p> <p class="MsoNormal"><span style="font-family:Arial">&ldquo;There has been a lot of talk regarding brands&rsquo; innovative marketing strategies, but this survey, which we designed in two weeks, with virtually no out of pocket cost, was designed to find out what companies are actually implementing, particularly in the digital space,&rdquo; said Linda Passante, CEO/Co-founder of <a href="http://www.thehalogroup.net"><span style="color:windowtext">The Halo Group</span></a>. &ldquo;We hope it gave BRITE attendees a candid look at our shared challenges once we leave this conference and bring clarity to those that serve marketing driven organizations.&rdquo; <o:p></o:p></span></p> <p class="MsoNormal">Attendees were asked to snap a QR code on their mobile phones to take the quick survey that tested their marketing innovation savvy.<span style="mso-spacerun: yes">&nbsp; </span>For 52% of attendees, taking the survey lead to their first use of a QR code. And, most surprisingly, only 21% of the respondents were sure that their company had a mobile-compatible website.</p> <p class="MsoNormal"><span style="font-family:Arial">&ldquo;The Halo Group&rsquo;s survey is a prime example of what the BRITE conference is all about,&rdquo; said David Rogers, host of the BRITE &rsquo;11 conference. &ldquo;The survey showcased the latest technology, focused on innovative marketing strategy, and provided users with instant results&mdash;it was a true testament to the success of emerging business practices.&rdquo;<o:p></o:p></span></p> <p class="MsoNormal">Other key survey findings show:</p> </div> <ul> <li><span style="font-family:Arial">75% of attendees described their workplaces as &ldquo;innovation obsessed&rdquo;, but 1 in 4 said receptivity to innovation in their company as only &ldquo;baby steps permitted&rdquo;</span></li> <li><span style="font-family:Arial"><o:p></o:p></span><span style="font-family:Arial">While 96% of attendees are currently using social media as a part of their marketing efforts, only 9% have an internal social media training program for their staff</span></li> <li><span style="font-family:Arial"><o:p></o:p></span><span style="font-family:Arial">97% plan to use mobile marketing technology in 2011 to connect with customers<o:p></o:p></span></li> </ul> <p class="MsoNormal"><span style="font-family:Arial">The Halo Group&rsquo;s mobile-marketing survey, accessed via a QR code and promoted by an on-site program that included conference signage, twitter posts and a &ldquo;street team,&rdquo; was intended to help understand the reality of creating, implementing and measuring innovation for today&rsquo;s leaders in marketing.<span style="mso-spacerun: yes">&nbsp; </span>Survey respondents were 109 BRITE conference attendees (roughly one-third of registrants) ranging from CMOs from top brands to leading academics to some of the foremost marketing and branding agencies. The survey was conducted and tabulated in real-time, with a sampling of the results delivered during the afternoon session of the conference. As an incentive, one winner was selected at random to win an Apple iPad.<o:p></o:p></span></p> <div><span style="font-family:Arial"><b>About The Halo Group<o:p></o:p></b></span></div> <div><span style="font-family:Arial">Founded in 1994, <a href="http://www.thehalogroup.net"><span style="color:windowtext">The Halo Group</span></a> is an independent marketing communications and branding agency, specializing in the education, consumer products, travel/tourism and financial industries.<span style="mso-spacerun: yes">&nbsp; </span>Halo brings together a roundtable of seasoned marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media experts to work with a select group of international clients. Halo has been honored with more than 250 industry awards. For more information, visit online at <a href="http://www.thehalogroup.net"><span style="color:windowtext">www.thehalogroup.net</span></a> or via mobile at thehalogroup.net/mobile/.</span></div> <div><span style="font-family:Arial"><o:p></o:p></span></div> <div>&nbsp;</div> <div><b>About the BRITE Conference</b></div> <div><span style="font-family:Arial">BRITE &lsquo;11 is presented by the Center on Global Brand Leadership. Founded at Columbia Business School in 1999, the Center has grown into a global partnership of leading business schools. The Center brings together researchers, corporations, agencies, and entrepreneurs to develop new thinking about the future of innovation and branding. To find out more about the Center and its worldwide activities, visit <a href="http://www.globalbrands.org/"><span style="color:windowtext;text-decoration:none;text-underline:none">www.globalbrands.org</span></a>.<o:p></o:p></span></div> <p class="MsoNoteLevel2" style="text-align: center; "><span style="font-family:Arial"><b>&nbsp;</b></span><i># # #</i></p> <p class="MsoNormal" style="text-align: center; "><span style="font-family:Arial"><i>&nbsp;<o:p></o:p></i></span></p> <!--EndFragment--> http://www.thehalogroup.net/news/news.cfm?news=56 2011-03-10T00:00:00 Patricia Cunningham Joins The Halo Group as Senior Vice President/Client Services <p><span style="font-size: larger"><i style="mso-bidi-font-style: normal"><span style="font-family: Arial; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 'Times New Roman'">Will Head Fully Integrated Agency Account Services Team</span></i></span><i style="mso-bidi-font-style: normal"><span style="font-family: Arial; font-size: 14pt; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 'Times New Roman'"><o:p></o:p></span></i></p> <p class="MsoNormal" align="center" style="text-align: center; margin: 0in 0in 0pt"><b style="mso-bidi-font-weight: normal"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'"><o:p></o:p></span></b></p> <p class="MsoNormal" style="margin: 0in 0in 0pt"><b style="mso-bidi-font-weight: normal"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'"><o:p></o:p></span></b></p> <p class="MsoNormal" style="margin: 0in 0in 0pt"><st1:state w:st="on"><st1:place w:st="on"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'">NEW YORK</span></st1:place></st1:state><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'">, </span><span style="font-size: larger"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'">January 6, 2011 &ndash; The Halo Group, a New York-based branding and marketing communications agency</span><span style="font-family: Arial; mso-bidi-font-size: 13.0pt; mso-bidi-font-family: ArialMT; mso-bidi-language: EN-US">, announced today that Patricia Cunningham </span><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'">has joined </span><span style="font-family: Arial; mso-bidi-font-size: 13.0pt; mso-bidi-font-family: ArialMT; mso-bidi-language: EN-US">the agency </span><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'">as SVP/Client Services</span><span style="font-family: Arial; mso-bidi-font-size: 13.0pt; mso-bidi-font-family: ArialMT; mso-bidi-language: EN-US">. Cunningham</span><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'"> will direct Halo&rsquo;s </span><span style="font-family: Arial; mso-bidi-font-size: 14.0pt; mso-bidi-font-family: ArialMT; mso-bidi-language: EN-US">multi-disciplined </span><span style="font-family: Arial; mso-bidi-font-size: 13.0pt; mso-bidi-font-family: ArialMT; mso-bidi-language: EN-US">client services department, overseeing Halo&rsquo;s key relationships.</span></span><span style="font-family: Arial; mso-bidi-font-size: 14.0pt; mso-bidi-font-family: ArialMT; mso-bidi-language: EN-US"><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt; mso-pagination: none; mso-layout-grid-align: none"><span style="font-size: larger"><span style="font-family: Arial; mso-bidi-font-size: 14.0pt; mso-bidi-font-family: ArialMT; mso-bidi-language: EN-US"><o:p>&nbsp;</o:p></span></span><span style="font-family: Arial; mso-bidi-font-size: 14.0pt; mso-bidi-font-family: ArialMT; mso-bidi-language: EN-US"><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt; mso-pagination: none; mso-layout-grid-align: none"><span style="font-size: larger"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'">&ldquo;Client services is </span><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'; mso-bidi-language: EN-US">the hub of Halo&rsquo;s critical functions, and Pat Cunningham sits at the helm, bringing innovation and best-in-class service for Halo&rsquo;s clients,&rdquo;</span><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'"> said </span></span><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'"><st1:personname w:st="on"><span style="font-size: larger">Linda Passante</span></st1:personname><span style="font-size: larger">, CEO/Co-founder of </span><a href="http://www.thehalogroup.net/"><span style="font-size: larger"><span style="color: windowtext">The Halo Group</span></span></a></span><span style="font-size: larger"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'">. &ldquo;</span><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'; mso-bidi-language: EN-US">Pat&rsquo;s account leadership experience and integration management skills make her uniquely qualified to direct the delivery of Halo&rsquo;s expansive offerings</span><span style="font-family: Arial; mso-bidi-font-size: 14.0pt; mso-bidi-font-family: ArialMT; mso-bidi-language: EN-US">.</span><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'">&rdquo; </span></span><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'"><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-size: larger"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'"><o:p>&nbsp;</o:p></span></span><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'"><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-size: larger"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'; mso-bidi-language: EN-US">A seasoned 22-year advertising and client service veteran, Cunningham has led key strategic initiatives for prominent brands across a diverse group of industries including financial services, travel and premium food products. </span></span><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'; mso-bidi-language: EN-US"><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-size: larger"><span style="font-family: Arial; mso-bidi-font-size: 10.0pt; mso-bidi-font-family: 'Times New Roman'"><o:p>&nbsp;</o:p></span></span><span style="font-family: Arial; mso-bidi-font-size: 10.0pt; mso-bidi-font-family: 'Times New Roman'"><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-size: larger"><span style="font-family: Arial; mso-bidi-font-size: 10.0pt; mso-bidi-font-family: 'Times New Roman'">&ldquo;Halo is a multifaceted agency with significant talent and a proven track record of delivering its clients exceptional results,&rdquo; said Cunningham. &ldquo;I look forward to working with this skilled group of professionals and forging valuable client relationships.&rdquo;<span style="mso-spacerun: yes">&nbsp; </span></span></span><span style="font-family: Arial; mso-bidi-font-size: 10.0pt; mso-bidi-font-family: 'Times New Roman'"><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-size: larger"><span style="font-family: Arial; mso-bidi-font-size: 10.0pt; mso-bidi-font-family: 'Times New Roman'"><span style="mso-spacerun: yes">&nbsp;</span></span></span><span style="font-family: Arial; mso-bidi-font-size: 10.0pt; mso-bidi-font-family: 'Times New Roman'"><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt; mso-pagination: none; mso-layout-grid-align: none"><span style="font-size: larger"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'; mso-bidi-language: EN-US">Cunningham&rsquo;s advertising career journey has taken her from Ogilvy &amp; Mather and Bozell Worldwide to Gotham Incorporated where she spearheaded integrated campaign development for an impressive roster of global clients including Bank of America, Lindt Chocolates, Lufthansa German Airlines, </span></span><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'; mso-bidi-language: EN-US"><st1:street w:st="on"><st1:address w:st="on"><span style="font-size: larger">United Way</span></st1:address></st1:street><span style="font-size: larger"> and Newman&rsquo;s Own. </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-size: larger"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'; mso-bidi-language: EN-US"><o:p>&nbsp;</o:p></span></span><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'; mso-bidi-language: EN-US"><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-size: larger"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'">Cunningham holds a Bachelor of Science degree in Communications from </span></span><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'"><st1:placename w:st="on"><span style="font-size: larger">St. John&rsquo;s</span></st1:placename><st1:placetype w:st="on"><span style="font-size: larger">University</span></st1:placetype><span style="font-size: larger"> in </span><st1:place w:st="on"><st1:city w:st="on"><span style="font-size: larger">Staten Island</span></st1:city><span style="font-size: larger">, </span><st1:state w:st="on"><span style="font-size: larger">NY</span></st1:state></st1:place></span><span style="font-size: larger"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'">.<span style="mso-spacerun: yes">&nbsp; </span></span></span><span style="font-family: Arial; mso-bidi-font-size: 13.0pt; mso-bidi-font-family: ArialMT; mso-bidi-language: EN-US"><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt"><b style="mso-bidi-font-weight: normal"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'"><o:p><span style="font-size: xx-small">&nbsp;</span></o:p></span></b></p> <p class="MsoNormal" style="margin: 0in 0in 0pt; mso-prop-change: 'Joanna Goldstein' 20090923T1059"><span style="font-size: larger"><span style="font-family: Arial"><span style="mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 'Times New Roman'"><strong>About The Halo Group</strong></span></span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt; mso-prop-change: 'Joanna Goldstein' 20090923T1059"><span style="font-size: larger"><span style="font-family: Arial"><span style="mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 'Times New Roman'">Founded in 1994, </span></span></span><span style="font-family: Arial; font-size: 11pt; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: smaller"><span style="font-family: Arial"><a href="http://www.thehalogroup.net/"><span style="color: windowtext">The Halo Group</span></a></span></span><span style="font-size: smaller"><span style="font-family: Arial"> </span></span><span style="font-size: smaller"><span style="font-family: Arial">is an independent marketing communications and branding agency, specializing in the education, consumer products, travel/tourism and financial industries.<span style="mso-spacerun: yes">&nbsp; </span>Halo brings together a roundtable of seasoned marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media experts to work with a select group of international clients. Halo has been honored with more than 250 industry awards. For more information, visit&nbsp;<a href="http://www.thehalogroup.net">www.thehalogroup.net</a>. </span></span></span><i style="mso-bidi-font-style: normal"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'"><o:p>&nbsp;</o:p></span></i></p> <p class="MsoNormal" align="center" style="text-align: center; margin: 0in 0in 0pt"><i style="mso-bidi-font-style: normal"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'"># # #</span></i><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman'"><o:p></o:p></span></p> http://www.thehalogroup.net/news/news.cfm?news=55 2011-01-06T00:00:00 FUN ABOVE ALL ELSE <!--StartFragment--> <div class="Section1"> <p class="MsoNormal" style="text-align: left; "><span style="font-family:Arial;font-weight:normal"><em>Legendary Mount Airy Casino Resort Communications Campaign - Redefining the Casino Experience</em><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family:Arial">NEW YORK, December 9, 2010 &ndash; With the launch of an integrated communications campaign, Mount Airy Casino Resort, the renowned romantic escape in the Pocono Mountains, announced the addition of table gaming to its casino allowing the resort to compete directly with Atlantic City, Connecticut and local casinos. In an increasingly competitive Northeast gaming market the new 10 million dollar campaign, created by New York-based branding and marketing communications agency, The Halo Group, introduced the brand&rsquo;s casino get-away experience in a distinctive way that uses everything Mount Airy and the surrounding Poconos area has to offer, from skiing to dining to gaming. <o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family:Arial">&ldquo;When The Halo Group won the Mount Airy Casino Resort business we knew we had a challenge ahead of ourselves. In order for this casino resort to separate themselves from the other casino resorts in the Northeast region, they needed to stand for something. We decided that we weren&rsquo;t selling a casino, or a resort, but an adult playground with an unlimited amount of ways to enjoy life. Mount Airy needed to believe in something&hellip;so we created their mantra, &ldquo;We Believe in Fun. Above All Else,&rdquo; said Linda Passante, CEO, Co-Founder of The Halo Group. <o:p></o:p></span></p> <p class="MsoNormal">The innovative themes combine the thrill of the brand new hotel and casino, world-class dining, entertainment, and a host of year-round outdoor activities. They were inspired by the groovy, retro-hip posters of the &lsquo;60s and carry simple headlines such as: &ldquo;It&rsquo;s All Fun And Games,&rdquo; &ldquo;Live More Frequently&rdquo; and &ldquo;Your Table Is Ready.&rdquo;</p> <p class="MsoNormal"><span style="font-family:Arial">The campaign is designed to connect with consumers in several media channels: print, television, radio, outdoor, transit, taxi, and online media in the Northern New Jersey, Eastern Pennsylvania and New York metro region.<span style="mso-spacerun: yes">&nbsp; </span>In three months, the resort with all of its amenities has already witnessed a record increase in revenues from regional travelers.<o:p></o:p></span></p> </div> <p class="MsoNormal"><span style="font-family:Arial">&ldquo;We&rsquo;ve created an identifiable signature.<span style="mso-spacerun: yes">&nbsp; </span>Upon first look the viewer gets a sense that this is a fun place to visit. And it very quickly became shorthand for the brand. Doing this kind of work for great clients is fun. Above all else,&rdquo; said Passante. <o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family:Arial">To view high-resolution out of home and print campaign images, as well as TV and radio spots, please visit </span><span style="font-family:Verdana;color:blue"><b><u><a href="http://thehalogroup.net/mountairy/funaboveallelse.cfm"><span style="font-family:Arial">http://thehalogroup.net/mountairy/funaboveallelse.cfm</span></a></u></b></span><span style="font-family:Arial;color:blue"><b><u>.</u></b></span><span style="font-family:Arial"><o:p></o:p></span></p> <div><span style="font-family:Arial"><b>About The Halo Group<o:p></o:p></b></span></div> <div><span style="font-family:Arial">Founded in 1994, <a href="http://www.thehalogroup.net"><span style="color:windowtext">The Halo Group</span></a> is an independent branding and marketing communications agency, specializing in the travel/tourism, consumer products education and financial industries.<span style="mso-spacerun: yes">&nbsp; </span>Halo brings together a roundtable of seasoned marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media experts to work with a select group of international clients. Halo has been honored with more than 250 industry awards. For more information, visit <a href="http://www.thehalogroup.net"><span style="color:windowtext">www.thehalogroup.net</span></a>.</span></div> <div><span style="font-family:Arial"><o:p></o:p></span></div> <div>&nbsp;</div> <div><span style="font-family:Arial"><b>About Mount Airy Casino Resort<o:p></o:p></b></span></div> <div><span style="font-family:Arial">Located 75 minutes from <a href="http://topics.sacbee.com/New+York+City/"><span style="color:windowtext; text-decoration:none;text-underline:none">New York City</span></a> and set in the serene and picturesque <a href="http://topics.sacbee.com/Pocono+Mountains/"><span style="color:windowtext;text-decoration:none;text-underline:none">Pocono Mountains,</span></a> <a href="http://topics.sacbee.com/Mount+Airy/"><span style="color:windowtext;text-decoration:none;text-underline:none">Mount Airy</span></a> Casino Resort offers guests the ultimate experience in casino gaming, golf, outdoor activities, entertainment, five restaurants, and 188 lavish guest rooms and deluxe suites. The casino features more than 2,400 of the hottest <a href="http://topics.sacbee.com/slot+machines/"><span style="color:windowtext; text-decoration:none;text-underline:none">slot machines</span></a> and more than 70 <a href="http://topics.sacbee.com/table+games/"><span style="color: windowtext;text-decoration:none;text-underline:none">table games</span></a> including blackjack, roulette, craps, baccarat and poker. <a href="http://topics.sacbee.com/Mount+Airy/"><span style="color:windowtext; text-decoration:none;text-underline:none">Mount Airy</span></a> Casino resort has received the AAA Four-Diamond award, becoming the first Pennsylvania casino and resort to have earned this prominent rating. Just 4 percent of the more than 31,000 AAA Rated lodgings and 2.8 percent of the 27,000 AAA Rated restaurants were awarded the prestigious AAA Four Diamond designation for 2010. For more information, visit <a href="http://www.mountairycasino.com/"><span style="color:windowtext;text-decoration:none;text-underline:none">www.mountairycasino.com</span></a>.<o:p></o:p></span></div> <div><span style="font-family:Arial">&nbsp;<o:p></o:p></span></div> <p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:Arial"><i># # #</i></span><span style="font-family:Arial"><o:p></o:p></span></p> <!--EndFragment--> http://www.thehalogroup.net/news/news.cfm?news=54 2010-12-09T00:00:00 Garrick M. Gelinas Joins The Halo Group as Director of Client Services <p><span style="font-size: small; "><span style="font-family: Arial; "><em>Will lead fully integrated agency account services team</em></span></span></p> <p><span style="font-size: small; "><span style="font-family: Arial; "><span class="xn-location">NEW YORK, August 9, 2010&nbsp;</span>-- The Halo Group, a branding and marketing communications agency, announced today that accomplished global advertising and marketing veteran&nbsp;<span class="xn-person">Garrick M. Gelinas</span>&nbsp;has joined the agency as SVP/Director of Client Services. In his new role, Gelinas will direct Halo's multi-disciplined client service department, overseeing Halo's key relationships including Mount Airy Casino Resort, Liebherr Refrigeration North America and&nbsp;<span class="xn-location">St. George's</span>&nbsp;University in&nbsp;<span class="xn-location">Grenada</span>, West Indies.</span></span></p> <p><span style="font-size: small; "><span style="font-family: Arial; ">&quot;Client Services is at the core of all of Halo's functions. Garrick's personal drive to exceed client expectations, combined with his experience as an integrated marketing communications expert makes him uniquely qualified to lead Halo's and its clients into successful partnerships, &quot; said&nbsp;<span class="xn-person">Linda Passante</span>, CEO of&nbsp;</span></span><a target="_blank" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; color: rgb(96, 153, 233); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; " href="http://www.thehalogroup.net/"><span style="font-size: small; "><span style="font-family: Arial; ">The Halo Group</span></span></a><span style="font-size: small; "><span style="font-family: Arial; ">. &quot;Garrick is a perfect fit for Halo - a talented, assertive thought-leader with a drive for results - and we are very thrilled to have him on board.&quot;</span></span></p> <p><span style="font-size: small; "><span style="font-family: Arial; ">Gelinas brings more than 16 years international experience in the advertising and client service industry to the role. He has directed multi-disciplinary and specialized marketing programs for Fortune 100 companies spanning diverse categories including consumer electronics, consumer packaged goods, health and beauty, pharmaceuticals, and tobacco.</span></span></p> <p><span style="font-size: small; "><span style="font-family: Arial; ">&quot;What attracted me to Halo was their culture, passion for producing high quality work and appreciation of the ever evolving challenge of communicating with customers,&quot; said Gelinas. &quot;This is one of the most creative brand development agencies around and I look forward to utilizing their immense talent and capabilities in building quality client relationships.&quot;</span></span></p> <p><span style="font-size: small; "><span style="font-family: Arial; ">Prior to joining Halo Gelinas spent the majority of his illustrious career at Ogilvy in their&nbsp;<span class="xn-location">New York</span>&nbsp;and international offices spearheading holistic campaign development for key agency clients including Kraft Foods, British American Tobacco, Kodak and Motorola.</span></span></p> <p><span style="font-size: small; "><span style="font-family: Arial; ">He holds an MBA degree with a Marketing concentration from&nbsp;<span class="xn-org">Fordham University</span>&nbsp;Graduate School of Business and a BA from&nbsp;<span class="xn-org">Wheaton College in Norton, MA.</span></span></span></p> <div><span style="font-size: small; "><span style="font-family: Arial; "><b>About The Halo Group</b></span></span></div> <div><span style="font-size: small; "><span style="font-family: Arial; ">Founded in 1994,&nbsp;</span></span><a target="_blank" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; color: rgb(96, 153, 233); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; " href="http://www.thehalogroup.net/"><span style="font-size: small; "><span style="font-family: Arial; ">The Halo Group</span></span></a><span style="font-size: small; "><span style="font-family: Arial; ">&nbsp;is an independent marketing communications and branding agency, specializing in the education, consumer products, travel/tourism and financial industries. Halo brings together a roundtable of seasoned marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media experts to work with a select group of international clients. Halo has been honored with more than 250 industry awards. Visit&nbsp;</span></span><a target="_blank" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; color: rgb(96, 153, 233); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; " href="http://www.thehalogroup.net/"><span style="font-size: small; "><span style="font-family: Arial; ">www.thehalogroup.net</span></span></a><span style="font-size: small; "><span style="font-family: Arial; ">&nbsp;for more information.</span></span></div> http://www.thehalogroup.net/news/news.cfm?news=53 2010-08-09T00:00:00 HALO WINS 130th AWARD FOR ST. GEORGE’S UNIVERSITY <p style="text-align: left; "><font face="Arial"><span style="font-size:14.0px"><i>16-year Partnership Yields Continuing Industry Honors for Agency</i><b><i><br /> </i></b> </span></font></p> <div><font face="Arial"><span style="font-size:14.0px">NEW YORK, July 6, 2010 &ndash; The Halo Group, a branding and marketing communications agency, announced today its 130th award for longtime client St. George&rsquo;s University with a 2010 Bronze Telly Award for three videos: the University Feature, the Veterinary Medicine Profile of Dr. Danielle Pugliese, and the School of Medicine Overview. <br /> <br /> This award marks the 130th award won by The Halo Group in global, marketing effectiveness, creative, and specific category competitions for its partnership with St. George&rsquo;s University over the last 16 years. <br /> &nbsp;<br /> &ldquo;It is a remarkable achievement to be selected for such a prestigious honor,&rdquo; said Linda Passante, CEO of Halo. &ldquo;This consistent recognition is a testament to The Halo Group and St. George&rsquo;s University successful partnership and is as significant as our 16 years of continued growth with SGU.&rdquo;<br /> &nbsp;<br /> Halo&rsquo;s winning campaign videos celebrates the University&rsquo;s leadership position in international education. The University Feature was produced as an overview, explaining the overall philosophy of the School and showcasing its absolutely stunning Grenada campus. The Veterinary Medicine Profile of Dr. Danielle Pugliese offers insight into how an SGU degree will help prospective veterinary students follow a successful career path. Finally, the School of Medicine video highlights specific important aspects of the medical program critical for potential medical students to know and touches on the breadth and depth of the medical program.<br /> &nbsp;<br /> The 31st Annual Telly Awards honor the very best local, regional and cable television commercials and programs, as well as the finest video and film productions, and work created for the Web. Over 11,000 entries are received annually from the finest advertising agencies, production companies, TV stations, cable companies, interactive agencies and corporations in the world. <br /> &nbsp;<br /> <b>About The Halo Group<br /> </b>Founded in 1994, The Halo Group is an independent marketing communications and branding agency, specializing in the education, consumer products, travel/tourism and financial industries. &nbsp;Halo brings together a roundtable of seasoned marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media experts to work with a select group of international clients. Halo has been honored with more than 250 industry awards. Visit www.thehalogroup.net for more information.<br /> &nbsp;<br /> <b>About Telly Awards<br /> </b>Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions, and web commercials, videos and films. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. The Telly Awards is a widely known and highly respected national and international competition and receives over 11,000 entries annually from all 50 states and many foreign countries. To find out more about the Telly Awards, please visit www.tellyawards.com.&nbsp;</span></font> <!--EndFragment--></div> http://www.thehalogroup.net/news/news.cfm?news=52 2010-07-06T00:00:00 Liebherr Refrigeration North America Selects The Halo Group <!--StartFragment--> <div><em><span style="font-size: small; "><font face="Arial">First U.S. Agency to Handle Branding for Worldwide Leader in Green Refrigeration</font></span></em><span style="font-size: small; "><font face="Arial"><b> </b></font> </span></div> <div><span style="font-size: small; "> <font face="Arial"> <br /> </font></span><font face="Arial">NEW YORK, June 28, 2010 &ndash; The Halo Group, a branding and marketing communications agency announced today that it has been named Agency of Record by Liebherr Refrigeration North America, the world&rsquo;s largest premium refrigeration manufacturer, headquartered in Germany. &nbsp;<br /> &nbsp;<br /> &ldquo;What drew us to The Halo Group was their proven track record of providing bottom-line results for their clients,&rdquo; said Thorsten Platt, Vice President of Liebherr Refrigeration North America. &ldquo;We are excited to work with Halo as our strategic communications partner as we establish Liebherr as a top-of-the-line brand in the competitive U.S. market. By displaying an excellent understanding of our business, they proved they could provide us with all the integrated marketing capabilities we were looking for.&rdquo;<br /> &nbsp;<br /> With over 50 years experience in cooling technology in the appliance industry, Liebherr sets the pace with continuous product innovation, European styling and a proactive environmental approach to responsible manufacturing. Liebherr offers a wide range of ENERGY STAR rated built-in, freestanding and fully integrated refrigerators to meet the needs of their U.S. and Canadian consumers, complimented by an extensive selection of wine and humidor cigar storage units.<br /> &nbsp;<br /> Halo will create an integrated North American marketing communications campaign to build brand awareness amongst key trade and consumer audiences. &nbsp;The plan will focus on advertising, public relations, social media, promotions and event disciplines.<br /> &nbsp;<br /> &ldquo;Liebherr has successfully established their brand in Europe but is relatively unknown in the U.S.,&rdquo; said Linda Passante, CEO of The Halo Group. &ldquo;We are extremely honored Liebherr came to Halo as they continue to build brand awareness, bringing fresh, European design to the North American marketplace.&rdquo;<br /> <b><br /> About Liebherr<br /> </b>Driven by innovation and characterized by sophisticated, elegant design, Germany-based Liebherr Corporation brings the best of Europe to the refrigeration category in North America. Visit <font color="#0000FE">www.liebherr-appliances.com </font>to view Liebherr</font><font face="Helvetica, Verdana, Arial">&rsquo;</font><font face="Arial">s full product line of freestanding, built-in and fully integrated refrigeration and wine storage units.<br /> <b> </b></font></div> <div>&nbsp;</div> <div> <div><span style="font-family: Arial; "><b>About The Halo Group, Inc.<o:p></o:p></b></span></div> <div><span style="font-family: Arial; ">Founded in 1994,&nbsp;<a href="http://www.thehalogroup.net">The Halo Group</a>&nbsp;is an independent marketing communications and branding agency, specializing in the education, financial, travel/tourism and consumer products industries.&nbsp;&nbsp;Halo brings together a roundtable of seasoned marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media experts to work with a select group of international clients. Halo has been honored with more than 250 industry awards. Visit&nbsp;<a href="http://www.thehalogroup.net">www.thehalogroup.net</a>&nbsp;for more information.</span></div> </div> http://www.thehalogroup.net/news/news.cfm?news=51 2010-06-28T00:00:00 Michael Pantoja Joins The Halo Group as Senior Art Director <!--StartFragment--> <div><span style="font-size: small; "><span style="font-family: Arial; ">NEW YORK, June 23, 2010 &ndash; The Halo Group, a marketing communications and branding agency, announced today the appointment of Michael Pantoja as Senior Art Director.&nbsp; An award-winning Art Director, Pantoja brings 15 years experience in the creative field of graphic and web design, print and online direction to the role.</span></span></div> <div><span style="font-family:Arial"><o:p></o:p></span></div> <div>&nbsp;</div> <div><span style="font-size: small; "><span style="font-family: Arial; ">&ldquo;Michael is an amazing talent that will bolster the integrated skills of our team of highly skilled creative minds,&rdquo; said Linda Passante, CEO of </span></span><span style="font-family:Arial"><a href="http://www.thehalogroup.net"><span style="font-size: small; ">The Halo Group</span></a><span style="font-size: small; ">. </span><o:p></o:p></span></div> <div>&nbsp;</div> <div><span style="font-size: small; "><span style="font-family: Arial; ">Prior to joining </span><!--[if supportFields]><span style='font-family:Arial'><span style='mso-element:field-begin'></span><span style="mso-spacerun: yes">&nbsp;</span>CONTACT _Con-37E79D031 \c \s \l <span style='mso-element:field-separator'></span></span><![endif]--><span style="font-family: Arial; ">The Halo Group</span><!--[if supportFields]><span style='font-family:Arial'><span style='mso-element:field-end'></span></span><![endif]--><span style="font-family: Arial; ">, Pantoja held Senior Art Director positions at global </span><span style="font-family: ArialMT; ">agencies</span><span style="font-family: Arial; "> where he conceptualized, designed and executed online and print collaterals for campaigns and promotional advertising.&nbsp; His notable clients have included Del Monte, Starkist, Pepperidge Farm, Dove, Campbell&rsquo;s Soup, Kodak and Coca-Cola.</span></span><span style="font-family:Arial"><o:p></o:p></span></div> <div>&nbsp;</div> <div><span style="font-size: small; "><span style="font-family: Arial; ">&quot;The Halo Group is one of the most creative branding and marketing communications agencies around,&rdquo; said Pantoja. &ldquo;I look forward to working with a select group of the </span><span style="font-family: ArialMT; ">brightest talents in the business.&rdquo;</span></span><span style="font-size:13.0pt;font-family:ArialMT"><o:p></o:p></span></div> <div><span style="font-size: small; "><span style="font-family: Arial; ">Pantoja has been honored with numerous industry awards including a Gold Award for Best Overall Campaign for HSBC&rsquo;s Red MasterCard and a Silver Award for Best Marketing Campaign for Wella Philippines.</span></span><span style="font-family:Arial"><o:p></o:p></span></div> <div>&nbsp;</div> <div><span style="font-family:Arial"><b>About The Halo Group, Inc.<o:p></o:p></b></span></div> <div><span style="font-family:Arial">Founded in 1994, <a href="http://www.thehalogroup.net">The Halo Group</a> is an independent marketing communications and branding agency, specializing in the education, financial, travel/tourism and consumer products industries.<span style="mso-spacerun: yes">&nbsp; </span>Halo brings together a roundtable of seasoned marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media experts to work with a select group of international clients. Halo has been honored with more than 250 industry awards. Visit <a href="http://www.thehalogroup.net">www.thehalogroup.net</a> for more information.<o:p></o:p></span></div> <!--EndFragment--> http://www.thehalogroup.net/news/news.cfm?news=47 2010-06-23T00:00:00 The Halo Group Names Lara Cohn VP/Director of Public Relations <p style="text-align: left; "><span style="font-size: small; "><span style="font-family: Arial; "><i>Will Spearhead Public Relations for Branding and Communications Agency</i><!--StartFragment--></span></span></p> <p align="CENTER"><span style="font-size: small; "><span style="font-family: Arial; "><b> </b> </span></span></p> <p><span style="font-size: small; "><span style="font-family: Arial; "> NEW YORK, June 21, 2010 &ndash; The Halo Group, a marketing communications and branding agency, announced today that Lara Cohn has joined the agency as Vice President/Director of Public Relations. &nbsp;In her position, Cohn will be responsible for the internal and external development of public relations and corporate communication strategic programs and tactical plans for Halo and its clients.</span></span></p> <p><span style="font-size: small; "><span style="font-family: Arial; ">&ldquo;Lara rounds out Halo&rsquo;s communications efforts with her proven track record of developing and executing high-impact PR programs,&rdquo; said Linda Passante, CEO of <a href="http://www.thehalogroup.net">The Halo Group</a></span></span><font face="Arial"><span style="font-size: small; "><span style="font-family: Arial; ">. &ldquo;She will be an integral member of our collaborative roundtable team of experts, providing clients another key perspective in the communications mix.&rdquo;<br /> &nbsp;<br /> Prior to joining The Halo Group, Cohn held senior-level positions developing and managing brand-building campaigns at public relations agencies including HealthStar Public Relations, Zeno Group, Steele Rose Communications, MWW Group, DeVries Public Relations and The Lippin Group. &nbsp;&nbsp;A 15-year New York PR industry veteran, Cohn has created worldwide publicity and billions of gross media impressions for a roster of iconic brands including GlaxoSmithKline&rsquo;s weight-loss aid alli, Procter &amp; Gamble&rsquo;s Pantene, Noxzema and Old Spice, Reckitt Benckiser, American Red Cross and PetSmart. Cohn began her career managing publicity for the world-renowned Macy's Thanksgiving Day Parade.<br /> &nbsp;<br /> &ldquo;It is a privilege to join this accomplished group of practitioners who are the best in their fields,&rdquo; said Cohn. &ldquo;I look forward to playing a crucial role in the agency&rsquo;s development and delivering outstanding results for our clients.&rdquo;<br /> &nbsp;<br /> Cohn has been honored with numerous industry accolades including SABRE Awards, Big Apple Awards, Communicator Awards, Mercury Excellence Awards, PRNews 15-to-Watch and three Silver Anvils. &nbsp;She holds a journalism degree from Lehigh University.<br /> <b> <br /> About The Halo Group, Inc.<br /> </b>Founded in 1994, <a href="http://www.thehalogroup.net">The Halo Group</a></span></span><font size="4"><span style="font-size:14.0px"><span style="font-size: small; "><span style="font-family: Arial; ">&nbsp;is an independent marketing communications and branding agency, specializing in the education, financial, travel/tourism and consumer products industries. &nbsp;Halo brings together a roundtable of seasoned marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media experts to work with a select group of international clients. Halo has been honored with more than 250 industry awards. Visit www.thehalogroup.net</span></span><span style="font-size: small; "><span style="font-family: Arial; ">&nbsp;for more information.</span></span></span></font></font> <!--EndFragment--></p> http://www.thehalogroup.net/news/news.cfm?news=46 2010-06-21T00:00:00 Cynthia Barbarito Returns to The Halo Group <p><span style="font-size: small; "><span style="font-family: Arial; "><em>Rejoins Brand Agency as Vice President/Account Supervisor</em></span></span><span style="font-size:11.5pt;font-family:Arial"><o:p></o:p></span><span style="font-size: small; "><span style="font-family: Arial; "><b>&nbsp;</b></span></span><span style="font-family:Arial"><b><o:p></o:p></b></span></p> <p><span style="font-size: small; "> <span style="font-family: Arial; ">NEW YORK, June 14, 2010 &ndash; The Halo Group, a marketing communications and branding agency, announced today that Cynthia Barbarito has rejoined the agency as Vice President/Account Supervisor.&nbsp; Barbarito, who previously was an Account Executive at <!--[if supportFields]><span style='font-family:Arial'><span style='mso-element:field-begin'></span><span style="mso-spacerun: yes">&nbsp;</span>CONTACT _Con-37E79D031 \c \s \l <span style='mso-element:field-separator'></span></span><![endif]-->The Halo Group<!--[if supportFields]><span style='font-family:Arial'><span style='mso-element:field-end'></span></span><![endif]--> in 2002, will direct the strategic implementation and creative development for client marketing communications plans.</span></span><span style="font-family: Arial; "><o:p></o:p></span><span style="font-size: small; "><span style="font-family: Arial; "><br /> </span> </span></p> <p><span style="font-size: small; "><span style="font-family: Arial; ">&ldquo;It is a pleasure to welcome Cynthia back into the Halo family,&rdquo; said Linda Passante, CEO of </span></span><span style="font-family:Arial"><span style="font-size: small; "><a href="http://www.thehalogroup.net"><span style="font-family: Arial; ">The Halo Group</span></a><span style="font-family: Arial; ">. &ldquo;Her addition is part of our core vision to bring together a senior team of seasoned specialists from all disciplines - brand strategy, creative, traditional, digital, social media and public relations - to work collaboratively and effectively with our clients to service all of their marketing needs.&rdquo;</span></span><o:p></o:p></span><span style="font-size: small; "><span style="font-family: Arial; "><br /> </span></span></p> <p><span style="font-size: small; "><span style="font-family: Arial; ">Barbarito brings 18 years experience in the advertising and client service industry, with more than 13 years specializing in account and project management, tactical execution of collateral and promotional materials, direct mail, radio, and support programs. </span></span><span style="font-family:Arial"><o:p></o:p></span><span style="font-size: small; "><span style="font-family: Arial; "><br /> </span></span></p> <p><span style="font-size: small; "><span style="font-family: Arial; ">&ldquo;In all the agencies I have worked with, I always thought Halo was one of my best experiences,&rdquo; said Barbarito. &ldquo;Halo&rsquo;s clients regard us as trusted advisors and appreciate the value of integrated communications, ensuring mutually rewarding relationships.&rdquo; </span></span><span style="font-family:Times"><o:p></o:p></span><span style="font-size: small; "><span style="font-family: Arial; "><br /> </span></span></p> <p><span style="font-size: small; "><span style="font-family: Arial; ">Prior to rejoining Halo, Barbarito was the Regional Associate Director at Zimmerman Advertising, an Omnicom Group Company, spearheading regional marketing activities for Lennar Homes in Florida, New Jersey and Massachusetts. Previously, she held positions at Florida agencies McGuire &amp; Associates and Bridge House, where her client roster included Ritz-Carlton Club &amp; Residences, Tucker&rsquo;s Point Club Bermuda and the Miami Design District. &nbsp;</span></span><span style="font-family:Arial"><o:p></o:p></span><span style="font-size: small; "><span style="font-family: Arial; "><br /> </span></span></p> <p><span style="font-size: small; "><span style="font-family: Arial; ">She holds a Bachelor of Science degree in Marketing Communications from S.U.N.Y. Fashion Institute of Technology and is a member of the National Association of Professional Women, The Advertising Club and Advertising Women of New York.</span></span></p> <div><strong><span style="font-family: Arial; ">About The Halo Group, Inc.</span></strong></div> <div><span class="Apple-style-span" style="font-family: Arial; font-size: small; "><span style="font-family: Arial; "><a href="http://www.thehalogroup.net"><span style="font-size: small; ">The Halo Group</span></a></span><span style="font-size: small; "><span style="font-family: Arial; "><span style="font-family: Arial; "> is an independent Manhattan-based marketing communications and branding agency that brings together an Executive Roundtable of seasoned marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media experts to work with a select list of international clients. Since its founding in 1994, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions.&nbsp;</span></span></span></span></div> <div><!--EndFragment--></div> <p>&nbsp;</p> <div>&nbsp;</div> http://www.thehalogroup.net/news/news.cfm?news=45 2010-06-14T00:00:00 Venerable Mount Airy Brand Gets A Halo…and a New Image <p><span style="font-size: small; "><em><span style="font-family: Arial; ">The Halo Group to Rebrand Mount Airy Casino Resort as Poconos Top Destination</span></em></span><span style="font-size: larger; "><em><span style="font-family: Arial; "> </span></em></span><span style="font-size:11.5pt;font-family:Arial"><o:p></o:p></span><span style="font-size: larger; "><em><span style="font-family: Arial; ">&nbsp;</span></em></span><span style="font-family:Arial"><b><o:p></o:p></b></span></p> <p><span style="font-family:Arial">NEW YORK, April 6, 2010 &ndash; Once known as a honeymoon palace in the mountains, Mount Airy Casino Resort named The Halo Group, a marketing communications and branding agency, to launch a $5 million advertising campaign introducing the resort as the best place to escape in The Poconos. <o:p></o:p></span></p> <p><span style="font-family:Arial">&ldquo;Mount Airy is re-emerging as a leading vacation destination in The Poconos,&rdquo; said George Toth, CEO of Mount Airy. &ldquo;Now, our new table games, coupled with a high end hotel and spa, outdoor sports, shopping, and fine dining, will entice new generations to The Poconos. We&rsquo;re counting on <a href="http://www.thehalogroup.net">The Halo Group</a> to make it happen for us.&rdquo;<o:p></o:p></span></p> <p><span style="font-family:Arial">A newly built, $412 million, 188-room hotel and casino opened in 2007 on the site of the old Mount Airy Lodge, once the Poconos&rsquo; largest destination. The latest refinement at the new Mount Airy Casino Resort is the addition of table games, which the Pennsylvania Gaming Control Board is expected to approve by Summer 2010.<o:p></o:p></span></p> <p><span style="font-family:Arial">&ldquo;The resurgence of the Mount Airy brand is a game changer for the Northeast casino world,&rdquo; said Linda Passante, CEO of <a href="http://www.thehalogroup.net">The Halo Group</a>. &ldquo;Our passion to reestablish Mount Airy as a luxury destination is matched by the commitment of the DeNaples family to the legacy they are creating in their own backyard. Our advertising campaigns will make a whole new generation of vacation-goers feel the same way. Halo&rsquo;s work for Mount Airy will be seen on TV and radio, on billboards, on the web all over the New York metro region.&rdquo;</span></p> <div><span style="font-family:Arial"><b>About The Halo Group, Inc.</b></span></div> <div><span style="font-family:Arial"><b><o:p></o:p></b></span><span style="font-family:Arial"><a href="http://www.thehalogroup.net">The Halo Group</a> is an independent Manhattan-based marketing communications and branding agency that brings together an Executive Roundtable of seasoned marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media experts to work with a select list of international clients. Since its founding in 1994, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions.&nbsp;<o:p></o:p></span></div> <!--EndFragment--> http://www.thehalogroup.net/news/news.cfm?news=44 2010-04-06T00:00:00 The Halo Group Launches Fully Integrated Campaign to Advertising and Marketing Industry <p><span class="text12px"> <p><i>Hunts for One Perfect Client with &quot;Recipe for Success&quot;</i></p> <p>October 5, 2009 -- Starting today, The Halo Group, an independent marketing communications and branding agency, kicks off a campaign targeted at key industry players about the Agency's unique business-building model. The Agency is promoting its collaborative work style, which Halo leaders say is the only sensible solution to reaching consumers today.</p> <p>The five-day marketing initiative delivers daily insights, plus one baking ingredient, to ad agency search consultants and culminates in Halo's recipe for success. The campaign includes a pointed video of a singing barbershop quartet of mad scientist heads celebrating collaboration. The video will be launched in social media channels that include YouTube, Twitter and LinkedIn.</p> <p>&quot;Collaboration breeds insight. And we are in search of one perfect client who is accountable for business growth through marketing and who will be inspired by the different perspectives we offer,&quot; said Linda Passante, CEO of <a href="http://www.thehalogroup.net">The Halo Group</a>.</p> <p><strong>About The Halo Group, Inc.</strong><br /> The Halo Group is an independent Manhattan-based marketing communications and branding agency that brings together an Executive Roundtable of seasoned marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media experts to work with a select list of international clients, servicing all of their marketing needs. Since its founding in 1994, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit <a target="_blank" onclick="linkClick( this.href );" href="http://www.thehalogroup.net/">www.thehalogroup.net</a>.</p> </span></p> http://www.thehalogroup.net/news/news.cfm?news=43 2009-10-05T00:00:00 The Halo Group's Social Media Specialist Speaks About the Power of 'Personal Branding' During Advertising Week <p>September 25, 2009 - Today, Tyler Jennings, Social Media Specialist for The Halo Group, was the keynote speaker at the sold-out event titled &quot;Personal Branding 2.0: Best Social Media Practices&quot; on the closing day of Advertising Week, North America's premier gathering of cutting-edge communications leaders. Jennings addressed the Advertising Women of New York, the first women's association in the communications industry, and offered his expert point of view on the importance of personal branding given the uprise of social media.</p> <p>The Halo Group, a new agency model that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists, to work collaboratively with clients. Jennings functions as the social media strategist among the multidiscipline environment of seasoned professionals at Halo.<br /> <br /> &quot;Tyler's knowledge of social media has strengthened Halo's digital offering and will keep the agency on the forefront of the newest technology,&quot; said Linda Passante, CEO of The Halo Group. &quot;Personal branding is just as important as corporate branding and will remain so as social media continues to be a necessary tool of communication.&quot;</p> <p>Jennings shared expert tips on how to sell oneself through a variety of social media channels. For those who are not yet savvy about social media and for those who want to perfect personal branding in the social media realm, Jennings provided insightful feedback on how to stand out in an oversaturated and competitive environment by communicating strategic messages to targeted communities.<br /> <strong><br /> About The Halo Group, Inc.</strong><br /> The Halo Group is a Manhattan-based marketing communications and branding agency that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists to work collaboratively and directly with clients. Since its founding in 1994, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit <a href="http://www.thehalogroup.net">www.thehalogroup.net</a></p> http://www.thehalogroup.net/news/news.cfm?news=42 2009-09-25T00:00:00 Halo Recruits Developer/Designer <p><span style="font-size: small;"><span style="font-family: Arial;"><b><!--[endif]--></b></span></span><b><o:p></o:p></b><span style="font-size: small;"><span style="font-family: Arial;"><strong>New York, NY</strong> - The Halo Group announced today that Agustin Sevilla joined the marketing communications and branding agency as a Developer/Designer. &ldquo;Agustin&rsquo;s programming and designing talents enrich our digital capabilities,&rdquo; said Linda Passante, CEO of The Halo Group.</span></span><b><o:p></o:p></b> <!--EndFragment--></p> http://www.thehalogroup.net/news/news.cfm?news=40 2009-08-24T00:00:00 Joshua Arcus Joins Halo <p><span style="font-family: Arial;"><span style="font-size: small;"><strong>New York, NY </strong>- The Halo Group announces today the appointment of Joshua Arcus as the Senior Account Executive. &nbsp; </span></span><span style="font-family: Arial;"><span style="font-size: small;"><br /> </span></span></p> <div><span style="font-family: Arial;"><span style="font-size: small;">Prior to Halo, Joshua managed integrated marketing communications and brand development programs for clients that included New York Lottery and Empire City at Yonkers Raceway.</span></span></div> <div><span style="font-family: Arial;"><span style="font-size: small;">&nbsp;</span></span></div> <div><span style="font-family: Arial;"><span style="font-size: small;">&ldquo;The relationship is our number one priority. Clients will welcome Joshua&rsquo;s credentials, his straightforward approach and delivery of solutions,&rdquo; says Linda Passante, Halo CEO.</span></span></div> <p>&nbsp;</p> http://www.thehalogroup.net/news/news.cfm?news=41 2009-08-17T00:00:00 Goldstein Named PR Director <p><invalidtag content="" name="Title"></invalidtag> <invalidtag content="" name="Keywords"></invalidtag> <invalidtag content="text/html; charset=utf-8" http-equiv="Content-Type"></invalidtag> <invalidtag content="Word.Document" name="ProgId"></invalidtag> <invalidtag content="Microsoft Word 11" name="Generator"></invalidtag> <invalidtag content="Microsoft Word 11" name="Originator"></invalidtag> <link href="file://localhost/Users/amiller/Library/Caches/TemporaryItems/msoclip1/01/clip_filelist.xml" rel="File-List" /> <!--[if gte mso 9]><xml> <o:DocumentProperties> <o:Template>Normal</o:Template> <o:Revision>0</o:Revision> <o:TotalTime>0</o:TotalTime> <o:Pages>1</o:Pages> <o:Words>105</o:Words> <o:Characters>599</o:Characters> <o:Company>The Halo Group</o:Company> <o:Lines>4</o:Lines> <o:Paragraphs>1</o:Paragraphs> <o:CharactersWithSpaces>735</o:CharactersWithSpaces> <o:Version>11.1282</o:Version> </o:DocumentProperties> <o:OfficeDocumentSettings> <o:AllowPNG /> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:WordDocument> <w:Zoom>0</w:Zoom> <w:DoNotShowRevisions /> <w:DoNotPrintRevisions /> <w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery> <w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery> <w:UseMarginsForDrawingGridOrigin /> </w:WordDocument> </xml><![endif]--> <style type="text/css"> <!-- /* Font Definitions */ @font-face {font-family:"Times New Roman"; panose-1:0 2 2 6 3 5 4 5 2 3; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman";} table.MsoNormalTable {mso-style-parent:""; font-size:10.0pt; font-family:"Times New Roman";} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--StartFragment--></p> <p class="MsoNormal"><span style="font-size: small;"><strong><span style="font-family: Arial;">New York, NY</span></strong><span style="font-family: Arial;"> - Joanna Lauren Goldstein has been named PR Director for The Halo Group. In this role, she will be responsible for implementing and executing communications and media programs.</span></span><o:p></o:p><span style="font-size: small;"><span style="font-family: Arial;"><!--[if !supportEmptyParas]--><!--[endif]--></span></span><o:p></o:p><br /> <br /> <span style="font-size: small;"><span style="font-family: Arial;">Joanna arrives at Halo experienced in working with all aspects of media including print, TV, radio, online, blogs, podcasts, RSS Feeds, and mobile. Her credentials include work for clients such as Best Buy, Clinique, Heineken, Match.com, CoverBlend Cosmetics, David Blaine, The New York Post, and Def Jam Records. </span></span><o:p></o:p><span style="font-size: small;"><span style="font-family: Arial;"><!--[if !supportEmptyParas]--><!--[endif]--></span></span><o:p></o:p><br /> <br /> <span style="font-size: small;"><span style="font-family: Arial;">&ldquo;Joanna joins us at a critical phase in our industry,&rdquo; remarks Linda Passante, CEO of The Halo Group. &ldquo;Adding a media relations expert to our roundtable provides clients with another key perspective in communications.&rdquo;</span></span><o:p></o:p></p> <!--EndFragment--> <p>&nbsp;</p> http://www.thehalogroup.net/news/news.cfm?news=39 2009-07-20T00:00:00 Social Media Specialist Joins The Halo Group <p><i>Agency Continues to Expand Integrated Functions</i></p> <p>June 25, 2009 -- <a href="http://altfarm.mediaplex.com/ad/ck/12778-79120-27419-0" onclick="linkClick( this.href );" target="_blank" title="The Halo Group">The Halo Group</a> today announced Tyler Jennings, a veteran communications pro with an extensive background in social media, joined the agency as Social Media Specialist. Tyler further rounds out Halo&rsquo;s digital offering and keeps the agency on the forefront of the newest marketing communications disciplines.</p> <p>Before joining The Halo Group, Tyler consulted with various companies where he was responsible for social media efforts, monitoring and administration for specifically selected brands. He has worked with Twitter, Facebook, MySpace, YouTube, LinkedIn, Wikipedia, Blogger, WordPress, Ping and Bebo.</p> <p>&ldquo;Halo has been remarkable at finding the best and brightest talent in our business. Tyler&rsquo;s experience and work ethic were a perfect marriage with our offerings for our clients,&rdquo; says Michael Jean-Pierre, VP of Connection Planning at The Halo Group. &ldquo;We&rsquo;re excited about the forward movement as Tyler&rsquo;s experience pushes us to new heights.&rdquo;</p> <p>About The Halo Group<br /> Founded in 1994, The Halo Group is a 30-employee, Manhattan-based, independent marketing communications and branding agency. Halo combines brand architecture, marketing consultation and marketing communications services for its international clients. Since its founding, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit <a href="http://www.thehalogroup.net/" onclick="linkClick( this.href );" target="_blank">www.thehalogroup.net</a>.</p> http://www.thehalogroup.net/news/news.cfm?news=38 2009-06-25T00:00:00 Halo Wins 129th Award for Long-Term Client <p><em>Unique 15-year Agency-University Partnership Yields Continuing Industry Honors</em><br /> <br /> <strong>NEW YORK CITY</strong> &ndash; <a href="http://altfarm.mediaplex.com/ad/ck/12778-79120-27419-0">The Halo Group</a>, Agency of Record for St. George&rsquo;s University, announced its 128th and 129th awards for the client with Silvers in the Summit International and Admissions Advertising Awards shows. The latest awards for the 30-person agency follow a Silver Medallion for the same client in last year&rsquo;s Awards for Advertising and Marketing Effectiveness, in a competition featuring work for Ocean Spray, Lexus and Maybelline among others. Halo has been honored in global, marketing effectiveness, creative, and specific category competitions for the University over the last 15 years.<br /> <br /> &ldquo;The Halo Group and St. George&rsquo;s University partnership is a powerful combination of marketing and creative excellence,&rdquo; said Linda Passante, CEO of Halo. &ldquo;Our consistent recognition is testament to the fact that the right client-agency combination is needed to produce the right marketing strategies and great creative work.&rdquo;<br /> <br /> Halo&rsquo;s winning &ldquo;Heartbeat Campaign&rdquo; in the Summits celebrates the University&rsquo;s leadership position in international education by marrying global images of medical care for both humans and animals to the underlying message &ldquo;A heartbeat is what connects us all.&rdquo; <br /> <br /> Halo also won a Silver Admissions Marketing Award in Promotion and a Bronze in Direct Mail for St. George&rsquo;s, and a Merit for a mobile van created for Mercy College in Westchester.<br /> <br /> <strong>About The Halo Group</strong><br /> Founded in 1994, <a href="http://altfarm.mediaplex.com/ad/ck/12778-79120-27419-2">The Halo Group</a> is a 30-employee, Manhattan-based, independent brand communications agency. Halo combines brand architecture, marketing consultation and communications services for its international clients.&nbsp; Since its founding, Halo has been honored with over 250 creative awards, including Summits, Addys, Graphis, Tellys, and Midas Awards.&nbsp; <br /> <br /> <strong>About International Summit Awards</strong><br /> The 2009 <a href="http://www.summitawards.com">competition</a> is in its 15th year and celebrates the creative accomplishments of agencies with annual billings of $30 million or less. Agencies from 26 countries participated. <br /> <br /> <strong>About Admissions Marketing Awards</strong><br /> The <a href="http://www.hmrpublicationsgroup.com/Higher_Ed_Marketing_Report/hemr_awards_competition.html">Admissions Advertising Awards</a> is the largest educational advertising awards competition in the country. This year, over 2,000 entries were received from more than 1,000 colleges, universities and secondary schools from all 50 states and several foreign countries.</p> http://www.thehalogroup.net/news/news.cfm?news=37 2009-05-20T00:00:00 Garrett Named Senior Creative Director <p><span style="font-size: small;"><span style="font-family: Arial;"><strong>New York, NY</strong> - The Halo Group today announced the newest edition to its creative team - Stu Garrett, Senior Creative Director. Prior to joining Halo, Stu was instrumental in strategic development of TV spots, as well as print and digital campaigns for clients that included AT&amp;T, Sony, NFL, MBNA Bank, Johnson&amp; Johnson, Merck, and Dupont.<br /> <br /> Stu has received over 50 national advertising Awards, including awards from Cannes Film Festival, Addy Awards, Andy's, NJ Ad Awards, and Effie Awards.&nbsp; Communication Arts, Archive, Creativity, and Graphis magazine have recognized his work as an exemplary creative industry leader.<br /> <br /> &quot;Stu's talent is unmistakable and he creates compelling work, said Linda Passante, Halo CEO. &quot;The creative talent that calls Halo home are the best in the business.&quot;</span></span><br /> &nbsp;</p> http://www.thehalogroup.net/news/news.cfm?news=1 2009-01-12T00:00:00 Michael Pierre Joins Halo <p><b>New York, NY</b> - The Halo Group today announced the appointment of Michael Pierre as Vice President of Connection Planning. Michael will direct traditional and new media efforts for Halo and its clients. An early web innovator, Pierre's track record includes digital marketing efforts for Chase, Auto-bytel, Sony, US Army, DeBeers, Pfizer, Samsung, and Coldwell Banker.<br /> <br /> &quot;We advocate that all brand communications work interdependently. That includes all forms of paid advertising and social media...even sales presentations,&quot; said Linda Passante, Halo CEO. &quot;Michael's background and media skills give us an enviable edge in developing innovative customer engagement plans for Halo clients.&quot;<br /> <br /> &nbsp;</p> http://www.thehalogroup.net/news/news.cfm?news=2 2009-01-05T00:00:00 Halo Recruits Interactive Creative Director <p><strong>New York, NY - </strong>The Halo Group today announced that Guy Sealey, an industry veteran with an extensive background in creating interactive media, joined as Senior Creative Director, Interactive.&nbsp; Guy is an accomplished player in the new media space, guiding brands from Subway to US Airways to HBO, over the course of his career.</p> <p>&quot;The medium and the message - Guy fills an important role here at Halo as we continue to reshape and expand the agency to take advantage of all the offerings in digital media. Guy plans while he creates and that is an emerging and critical communications function,&quot; said Linda Passante, Halo CEO.</p> <p>Before joining Halo, Guy was an integral part of teams that secured major industry awards, including &quot;Mid-Size agency of the year 2005.&quot; He created the first ever viral campaign for HBO's &quot;Six feet Under&quot; and the first integrated campaign for Aunt Annie's Pretzels. Additionally, Guy was awarded a 2007 Emmy for Outstanding Achievement in Broadband Content.</p> http://www.thehalogroup.net/news/news.cfm?news=3 2008-11-21T00:00:00 The Halo Group Named 2008 AME Award Winner <p>The Halo Group was named a winner in the Advertising and Marketing Effectiveness (AME) 2008 award show.&nbsp; Today, the agency was honored with the Silver Medallion for the St. George's University School of Medicine` &quot;Animal Facts&quot; campaign.<br /> <br /> This year's AME competition consisted of entries from over 30 countries, spanning five continents. Halo won in a category that included entries from industry powerhouses Gotham and McCann Erickson.<br /> <br /> Throughout the past 15 years, Halo has won almost 250 creative awards, including over 120 in various competitions for St. George's University.<br /> <b><br /> About the Advertising and Marketing Effectiveness Award</b><br /> The AME award is in its 14th year of honoring creativity and marketing worldwide.&nbsp; A part of the New York Festivals, AME is one of nine international competitions, with representation in 62 countries. &nbsp;<br /> <br /> For more information visit, <a href="http://www.newyorkfestivals.com/">www.newyorkfestivals.com</a></p> http://www.thehalogroup.net/news/news.cfm?news=36 2008-11-21T00:00:00 Director/Producer Joins Halo <p><strong>New York, NY</strong> - The Halo Group today announced that Tim Goodwin, an experienced film/video editor and motion graphic designer, who worked on teams nominated for an Academy Award (Murderball) and Emmy (ABC Sports), joined the agency as Director/Producer of New Media.&nbsp;</p> <p>&quot;Halo is the next generation of agency,&quot; said Linda Passante, CEO. &quot;We integrate ALL communications, including those for social media and web 2.0, and Tim will spearhead the creation of social video for the agency and its clients. We're already doing what the big guys wish they could do - incorporate new media strategically and organically into all our communication plans.&quot;</p> <p>Tim's background of experience includes film and broadcast credits of clients including HBO, ESPN, Yahoo, Nickelodeon, ABC Sports and Pepsi.</p> http://www.thehalogroup.net/news/news.cfm?news=4 2008-11-01T00:00:00 MSG Returns to The Halo Group for Team Brand Makeovers <p><b>New York, NY -</b> The <a href="http://www.thegarden.com/">Madison Square Garden Organization</a> again tapped The Halo Group to rebrand its Knicks City Kids and Knicks City Tumblers teams. The rebranding effort includes new logos for each team, new positioning lines, an audio logo for the Knicks City Kids, and new uniform designs for both teams.</p> <p>The Kids' &quot;Keeping the Dreams of New York&quot; and the Tumblers' &quot;Keeping the Energy of New York&quot; follow on the heels of last season's <a href="http://kcd.nyknicks.com/">Knicks City Dancers</a> brand makeover, also created by Halo. That effort, repositioning the Dancers to a team dedicated to &quot;Keeping the Rhythm of New York,&quot; resulted in its becoming a self-sustaining brand with new sponsors, not to mention fan approval in an otherwise dismal year for New York basketball devotees.</p> <p>To see the new Knicks City Kids and Knicks City Tumblers logos and uniforms, to hear the Kids Dance logo, or to view the Kids in action in their new uniforms, click <a href="http://thehalogroup.net/presssamples/#knicks">here</a>.</p> http://www.thehalogroup.net/news/news.cfm?news=5 2008-10-15T00:00:00 Who the heck is Linda Passante? <p><strong>New York, NY</strong> - With a headline that played off a running feature in our The Halo Effect blog, that question was posed to a national business audience in September's issue of the <a href="http://thestevies.com/SmallBizNews/September2008fulltext.html#story_01">Small Business Newsletter</a> sponsored by The Stevie Award organization. The article featured Linda Passante, CEO and Co-Founder, as a past winner for <a href="http://www.thehalogroup.net/news/2007/11/passante-wins-stevie-award-for.html">Best Entrepreneur in a Service Business</a> - up to 100 Employees. It also included excerpts of the weekly posting <a href="http://www.thehalogroup.net/blog/cat-wth/">&quot;What the Hell is...&quot;</a>, the source that explains the latest buzzwords in marketing and new media.</p> <p>The newsletter focuses on current and past Stevie Award winners, profiles of influential business people, a list of interesting and useful blogs and a calendar of upcoming events of interest to small businesses. Detailing the business philosophy behind Halo's successes, the article explains the agency's unique characteristics that define Halo as one of the more exceptional agencies in the branding industry.&nbsp;</p> <p><strong>About The Stevie Awards</strong><br /> Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales &amp; Customer Service. Honoring companies of all types and sizes and the people behind them, the Stevie's recognize outstanding performances in the workplace worldwide.&nbsp; Learn more about The Stevie Awards at <a href="http://www.stevieawards.com/">www.stevieawards.com</a>.</p> <div>&nbsp;</div> http://www.thehalogroup.net/news/news.cfm?news=9 2008-09-29T00:00:00 Passante Advises Future College Grads on Job Interviews <p><strong>New York, NY</strong> - Linda Passante, CEO and Co-Founder of The Halo Group, is featured on the <a href="http://imageatworkclub.com/">Image@ Work Club</a>, a website dedicated to providing tools and tips for college students entering the workforce. The organization recognizes that business culture differs across varying industries and sought Linda's perspective as a professional in advertising and media. <br /> &nbsp;</p> <p>Listen to the interview <a target="_blank" href="http://imageatworkclub.com/images/stories/videos/audios/Linda_HaloGroup.mp3">here</a>.<br /> &nbsp;</p> http://www.thehalogroup.net/news/news.cfm?news=24 2008-09-25T00:00:00 Generation Y Steps Up at Manhattan Brand Agency <p><i>The Halo Group Promotes Generation Y Associates</i></p> <p><strong>New York, NY</strong> - Generation Y'ers make up almost half of The Halo Group's culture.&nbsp; At the Manhattan-based brand agency, the <em>next generation</em> has a voice and - more importantly - they are becoming marketing leaders.&nbsp; The Halo Group has recently promoted Gen Y associates, Meg Moody and Gillian Kindel.</p> <p>Meg Moody has been with Halo for over one year as the copywriter in the creative team.&nbsp; Meg is now the Associate Creative Director, where she will assume a leadership role in development of advertising and design concepts.</p> <p>Gillian Kindel, a member of the Halo client services team since July 2007, has been promoted to Account Executive.&nbsp;&nbsp; She will take on detailed initiatives to further develop Halo client brands.</p> <p>&quot;Good ideas and inspiration can come from any one of our associates.&nbsp; We welcome the Gen Y's creative ideas and unconventional suggestions,&quot; states Linda Passante, CEO and Co-Founder of The Halo Group.&nbsp; &quot;These ladies have demonstrated exemplary work ethic and dynamic marketing leadership skills.&quot;</p> http://www.thehalogroup.net/news/news.cfm?news=10 2008-09-09T00:00:00 Senior Account Executive Joins Branding and Advertising Agency - The Halo Group Welcomes Andy Holtz <p><strong>New York, NY</strong> - The Halo Group today announced Andy Holtz as the newest member to join the branding and advertising agency.&nbsp; As Senior Account Executive, Holtz will play an integral role in building and sustaining client relationships at the Manhattan-based branding agency.&nbsp;</p> <p>Before joining The Halo Group, Holtz managed product launches, television productions, advertising campaigns and media plans for clients that included Verizon Wireless Retail, AutoTrader.com, Chiquita, Cox Communications and U.S. Cellular at Hill Holiday Agency, in New York, and Doner Advertising, in Southfield, Michigan.</p> <p>&quot;Halo goes far beyond traditional advertising agency offerings. Andy fits right in with our philosophy of delivering integrated communications, great creativity and marketing ROI,&quot; says entrepreneur <a href="http://www.thehalogroup.net/news/2007/11/passante-wins-stevie-award-for.html">Linda Passante</a>, CEO and Co-Founder of The Halo Group. &quot;He joins us at an exciting time, when we are increasingly being honored with <a href="http://www.thehalogroup.net/news/2008/04/halo-takes-best-in-show-intern.html">industry creative awards</a> and <a href="http://www.thehalogroup.net/news/2008/06/the-halo-group-selected-as-bra.html">new account wins</a>.&quot;</p> http://www.thehalogroup.net/news/news.cfm?news=11 2008-07-16T00:00:00 The Halo Group Wins Top Honors at 2008 Interactive Media Awards <p><img alt="" align="right" width="102" height="80" margin-left="10px" src="http://www.thehalogroup.net/news/ima_award.gif" /></p> <p><strong>New York, NY</strong> - The Halo Group today announced it was honored for Outstanding Achievement in Website Development by the Interactive Media Award&trade; for its work on the St. George's University website. The site was honored specifically for the excellence in university category.</p> <p>The judging consisted of various criteria, including design, usability, innovation in technical features, standards compliance and content.</p> <p>For additional information about the Interactive Media Awards, visit <a href="http://www.interactivemediaawards.com/">www.interactivemediaawards.com</a>.</p> http://www.thehalogroup.net/news/news.cfm?news=12 2008-06-25T00:00:00 The Halo Group Selected as Branding Agency of Record by Mercy College <p><strong>New York, NY</strong> - <a href="http://www.mercy.edu/">Mercy College</a> has named The Halo Group as its agency of record following a competitive review process. The Halo Group will execute a comprehensive marketing and branding program that raises awareness of the Mercy College brand and recognizes the value its graduates bring to the community.</p> <p>Mercy College is a New York metropolitan area college with more than 9,000 students and campuses in Dobbs Ferry, the Bronx, Manhattan, White Plains and Yorktown, as well as online courses and degree programs. Its mission is to make available the transformational power of a postsecondary education to many people who would not otherwise have the opportunity.&nbsp; Established in 1950 by the Sisters of Mercy for young women, it became co-ed and nonsectarian in 1969.</p> <p>Over its 14-year history, The Halo Group has worked to brand and market several other institutions of higher education, including <a href="http://www.sgu.edu/">St. George's University</a>, Grenada, West Indies; Baruch College, Manhattan; and Barry College, Florida.</p> <p>&quot;Mercy College offers a number of unique programs that are current and relevant, especially in the NY Metro area,&quot; says Linda Passante, CEO and Co-Founder of The Halo Group.&nbsp; &quot;We are excited to have the opportunity to work with the College leaders to promote them.&quot; &nbsp;</p> http://www.thehalogroup.net/news/news.cfm?news=25 2008-06-19T00:00:00 Reeves named Halo Creative Director <p><strong>New York, NY</strong> - The Halo Group today announced that Joseph Reeves, an international advertising veteran, joined as a Creative Director. Reeves has executed integrated programs in multiple languages and markets, and accounts under his direction have been honored with numerous awards, including Gul Korn, ADC Design Sphere, PDN and Zappa.</p> <p>&quot;The Halo Group has done outstanding work and I am very pleased to be part of the team,&quot; says Reeves.</p> <p>&quot;All creatives are not equal,&quot; says Linda Passante, CEO and Co-Founder of The Halo Group.&nbsp; &quot;Maybe it's his European background, but Joseph's work is fresh and brings an unexpected voice to our clients.&quot;</p> http://www.thehalogroup.net/news/news.cfm?news=14 2008-05-19T00:00:00 Halo Takes Best in Show - International Creative Award 2008 <p><strong>New York, New York</strong> - The Halo Group is a best of show winner in the 2008 Summit Creative Awards&reg; for its Guy Carpenter &quot;Origami&quot; B2B Trade Publication campaign.&nbsp; Halo was also awarded one Gold, three Silvers and one Bronze in the Website, Media Campaign, Logo Re-brand and Best Idea Never Produced categories for St. George's University, Plan!tNow and Guy Carpenter.</p> <p>The Summits give Best of Show in five categories only; this year's competition drew over 5000 entries from 25 countries.</p> <p>The Summit Creative Awards recognizes and celebrates the creative accomplishments of small- and medium-sized advertising agencies and other creative groups with annual billings of $30 million or less. Over the past 15 years, the competition has established itself as the premier arbiter of creative excellence for firms of this size. All entries are reviewed and scored by a panel of 16 judges representing many of today's top creative agencies worldwide.&nbsp;</p> <p>Additional information about the Summit International Awards organization, its competitions and winning firms can be found at <a href="http://www.summitawards.com/">www.summitawards.com</a>.</p> http://www.thehalogroup.net/news/news.cfm?news=15 2008-04-28T00:00:00 Passante Authors Adweek Column <p><strong>New York, New York</strong> - Linda Passante, CEO and Co-Founder of The Halo Group, is featured in Adweek's &quot;The Path to Profits&quot; column, with advice to readers on evaluating new media. Passante, deemed a &quot;branding guru,&quot; shares her insight on innovation and earnings.</p> <p>&quot;We in the advertising world are creating our own noisy rhetoric, abandoning traditional marketing paths to business growth and mistaking new technology as its own strategy - instead of a tactic to answer it,&quot; Passante advises.&nbsp; &quot;Some of us even forget that a brand serves a business, and a business is supposed to generate a profit.&quot;</p> <p>Adweek is the premier American advertising trade publication published weekly for industry professionals. Created in 1978, Adweek covers creativity, client/agency relationships, global advertising, accounts in review and new campaigns.</p> http://www.thehalogroup.net/news/news.cfm?news=16 2008-03-31T00:00:00 Kent Sednaoui Joins The Halo Group as Chief Marketing Officer <p><strong>New York, New York</strong> - Accomplished advertising industry veteran Kent Sednaoui joined The Halo Group as Chief Marketing Officer, to spearhead the agency's new business efforts.&nbsp; With an outstanding portfolio of expertise, Sednaoui has been instrumental in the success of brand awareness and increased market share for accounts that include 7UP, Viagra, Mercedes Benz, AT&amp;T and Ford over the course of his career.</p> <p>Sednaoui declares, &quot;This is one of the most creative brand development agencies around and I look forward to utilizing their immense talent and capabilities and partnering with like-minded clients.&quot;</p> http://www.thehalogroup.net/news/news.cfm?news=17 2008-03-27T00:00:00 Halo Honored with Six Admissions Awards <p><strong>New York, NY</strong> - The Halo Group was honored today with six Admissions Marketing Awards. The 23rd annual competition recognized top entrants in the field of admissions marketing and advertising, displaying exceptional quality, creativity and message effectiveness.</p> <p>For its long-time client, St. George's University, Halo takes home two Gold awards in the Website and Total Advertising Campaign categories; two Silver awards for the Media and Annual Report entries; and two Merit awards in the Student View book and Logo categories.</p> <p>For more information on Admissions Marketing Awards, visit <a href="http://www.hmrpublicationsgroup.com/">www.hmrpublicationsgroup.com</a>.</p> http://www.thehalogroup.net/news/news.cfm?news=18 2008-02-25T00:00:00 Halo/Morgan Freeman Unveil Work at National Press Club <p><img class="mt-image-right" alt="denise-and-morgan.jpg" width="303" height="395" style="margin: 0pt 0pt 20px 20px; float: right" src="http://www.thehalogroup.net/news/denise-and-morgan.jpg" /><b>Washington, DC</b> &ndash; Before a packed audience of notable print and broadcast journalists, Halo partner Denise Goodwin Pace spoke alongside The Bucket List star Morgan Freeman to announce the launch of Mr. Freeman's nonprofit organization, PLAN!T NOW.<br /> <br /> Halo conceived the PLAN!T NOW brand platform and identity, including the organization's name, logo and website&mdash;PLANITNOW.ORG, which will launch in February 2008. <br /> <br /> Mr. Freeman and the board members of the Grenada Relief Fund&mdash;an organization established to help rebuild the island of Grenada after 2004's Hurricane Ivan&mdash;approached The Halo Group with the goal of expanding their mission and territory. &ldquo;As our relief efforts for the island of Grenada transitioned in the aftermath of Hurricane Ivan, and it was almost fully recovered, we realized a new mission to continue the good momentum that had started was in order,&rdquo; said Mr. Freeman. &ldquo;Halo is a premiere branding organization and we are lucky to have their help.&rdquo;<br /> <br /> &ldquo;We are approached frequently for pro-bono work,&rdquo; said Pace, &ldquo;But an organization endorsed by Mr. Freeman and dedicated to helping coastal areas better prepare for storms of the future is an effort we could not walk away from. So, we matched our heads to our hearts and accepted the assignment.&rdquo;<br /> <br /> To view the PLAN!T NOW logo, click here: <a href="http://thehalogroup.net/presssamples/">http://thehalogroup.net/presssamples/</a><br /> <br /> <i>Photo caption: Denise Goodwin Pace alongside Morgan Freeman at the Washington D.C. screening of The Bucket List. (also pictured: Representatives from event sponsors, AARP-L and Oxfam-R.)</i><br /> &nbsp;</p> <p>&nbsp;</p> http://www.thehalogroup.net/news/news.cfm?news=19 2007-12-19T00:00:00 “Lemur Swami” Game Featured in PRWeek <p><img class="mt-image-right" alt="Lemur_Swami.jpg" width="300" height="300" style="margin: 0pt 0pt 20px 20px; float: right" src="http://www.thehalogroup.net/news/Lemur_Swami.jpg" /><b>New York, New York</b> &ndash; The &ldquo;Lemur Swami,&rdquo; an offbeat Internet brainteaser game developed by The Halo Group for long-term client St. George&rsquo;s University, was featured by Hamilton Nolan in last week&rsquo;s issue of <i>PRWeek</i>.<br /> <br /> The article appeared in the Campaigns section of the publication, and outlined the strategy, tactics, and results of the campaign, which has successfully driven hundreds of potential veterinary students to the St. George&rsquo;s University website.<br /> <br /> <i>PRWeek</i> was founded in 1998 and is published weekly for public relations professionals. It has a circulation of over 10,000 and covers the public relations business, including the latest news, in-depth analysis, reviews of campaigns, and job opportunities for public relations professionals across the U.S. It also provides coverage of the European and international public relations industry.<br /> <br /> To play the Lemur Swami game, visit <a target="_blank" href="http://www.sgu.edu/emc/games.nsf/lemur/lemur2.html">http://www.sgu.edu/emc/games.nsf/lemur/lemur2.html</a> and click on the game icon.</p> http://www.thehalogroup.net/news/news.cfm?news=20 2007-11-19T00:00:00 Passante wins Stevie® Award for Women in Business <p><img class="mt-image-right" alt="StevieAwards_2007.jpg" width="200" height="324" style="margin: 0pt 0pt 20px 20px; float: right" src="http://www.thehalogroup.net/news/StevieAwards_2007.jpg" /><b>New York, New York</b> &ndash; Linda Passante, Managing Partner and Co-Founder of brand development agency The Halo Group, was named a winner Monday in the <i>Best Entrepreneur &ndash; Service Businesses &ndash; Up to 100 Employees &ndash; Advertising/Marketing/Public Relations</i> category of the Stevie Awards for Women in Business.<br /> <br /> Passante was in good company at Caesars Palace in Las Vegas, where hundreds of women business owners, executives, bloggers and mentors were gathered from all 50 states and many countries around the world, including Canada, Pakistan, South Africa and Ireland.<br /> <br /> &ldquo;I have been defying convention for 25 years and I am thrilled to be in this room with such accomplished women who are also defying convention,&rdquo; said Passante. She also thanked her mother, &ldquo;who is my biggest fan.&rdquo;<br /> <br /> Hailed as &ldquo;the business world&rsquo;s own Oscars&rdquo; (<i>New York Post</i>, April 27, 2005), the Stevie Awards for Women in Business is an international competition honoring women executives, entrepreneurs and the companies they run. Members of the Board of Distinguished Judges and Advisors determined each category&rsquo;s winners among the finalists. The Stevie Awards attracted more than 800 entries from more than 300 organizations around the world. For more information, visit <a target="_blank" href="http://www.stevieawards.com/women">www.stevieawards.com/women</a>.</p> http://www.thehalogroup.net/news/news.cfm?news=21 2007-11-13T00:00:00 New York Sun Quotes Passante as Branding Expert <p><b>New York, New York</b> - Halo's Managing Partner Linda Passante was quoted in October 25th's <i>New York Sun</i>. Highlighted as a &quot;go to&quot; branding expert, Passante spoke to the issue of City Council members putting their names on trash cans and garbage trucks.<br /> <br /> &quot;I don't subscribe to the idea that any publicity is good publicity,&quot; she said. &quot;If I'm walking by a garbage pail and I'm smelling garbage and seeing a name associated with it,&quot; it wouldn't leave &quot;a positive impression.&quot;<br /> <br /> <i>The New York Sun</i> is a daily broadsheet covering local, regional and national news. Its sections include news, editorial, opinion, entertainment and features. It has a circulation of about 94,000.<br /> <br /> Read the full article here: <a target="_blank" href="http://www.nysun.com/article/65252">http://www.nysun.com/article/65252</a></p> http://www.thehalogroup.net/news/news.cfm?news=22 2007-10-29T00:00:00 Passante Named Stevie® Award Finalist <p><b>New York, New York</b> &ndash; Linda Passante, Managing Partner of The Halo Group, today was named a Finalist in the Best Entrepreneur &ndash; Service Businesses - Up to 100 Employees Category in The 4th annual Stevie Awards for Women in Business, presented by Infiniti. The Stevie Awards for Women honor women executives, entrepreneurs, and the companies they run &ndash; worldwide.&nbsp; The Stevie Awards have been hailed as &ldquo;the business world&rsquo;s own Oscars.&rdquo;&nbsp; (<i>New York Post</i>, April 27, 2005). Nicknamed the Stevies for the Greek word &ldquo;crowned,&rdquo; winners will be announced during a gala event at Caesars Palace in Las Vegas on Monday, November 12. &nbsp;</p> http://www.thehalogroup.net/news/news.cfm?news=23 2007-10-15T00:00:00 Laila Curtner Returns to The Halo Group <p><b>New York, New York</b> &ndash; Laila Curtner rejoined The Halo Group as Vice President of Account Services after a two-year stint as Global Brand Director for Godiva Chocolatier and Bombay Sapphire at Sugartown Creative. &ldquo;I always respected Halo&rsquo;s integrity, brains and style. That, coupled with the explosive growth of the company since its move into Manhattan, lured me to return,&rdquo; said Curtner.</p> http://www.thehalogroup.net/news/news.cfm?news=26 2007-10-01T00:00:00 Halo Recognized with Two Gold Graphis Awards <p><strong>New York, New York</strong> - The Halo Group snared coveted Gold Graphis awards in this year's Advertising Annual showcase for their work for Guy Carpenter. Halo's &quot;Storybook&quot; and &quot;Lightbulb&quot; print ads were both honored with Gold awards. Almost 1,000 international entries competed to rank among the best in creative advertisements.</p> <p>Since 1944, the Graphis Advertising Annual has featured intelligent, creative advertising solutions ranked as the top 10% in the industry. Graphis has upheld its reputation as the premier publication covering graphic communications worldwide and has been revered for its artistic presentation, impeccable design, and exemplary production qualities. Global in scope, Graphis is a compelling record of the most significant and influential communication work being produced today.</p> http://www.thehalogroup.net/news/news.cfm?news=27 2007-09-28T00:00:00 Passante Shows Business Owners How to Grow Through Marketing <p><b>New York, New York</b> &ndash; Small business owners from across New York City gathered today at a United States Federation of Small Business event in Manhattan as Linda Passante, Managing Partner of Halo, explained how to grow profits through marketing. Sponsored by the Small Business Federation and WCBS News Radio 880, the seminar also included experts in sales, public relations, and website development. Passante&rsquo;s presentation on the &ldquo;Five Simple Marketing Tenets to Outmaneuver the Big Guys&rdquo; led off the two-hour discussion, which was marked by vigorous debates and expert information sharing.</p> http://www.thehalogroup.net/news/news.cfm?news=28 2007-09-27T00:00:00 Adweek Calls Halo Campaign “Positively Gripping” <p><b>New York, New York</b> &ndash; The campaign produced by The Halo Group to re-brand its client Guy Carpenter was highlighted today in the ad industry&rsquo;s premier trade publication <i>Adweek</i>. Mark Dolliver, <i>Adweek</i> Editor at Large, called Halo&rsquo;s creative work &ldquo;positively gripping&rdquo; and said it would &ldquo;grab the attention of its audience.&rdquo; The article featured one of the campaign images, which the writer calls &ldquo;more than distinctive.&rdquo;<br /> <br /> The article may be viewed in its entirety at: <a target="_blank" href="http://www.adweek.com/aw/search/article_display.jsp?vnu_content_id=1003646132">http://www.adweek.com/aw/search/article_display.jsp?vnu_content_id=1003646132</a></p> http://www.thehalogroup.net/news/news.cfm?news=29 2007-09-25T00:00:00 Halo Unveils New Branding Campaign for Guy Carpenter <p><b>New York, New York</b> &ndash; Halo introduced a new brand campaign today for Guy Carpenter, the 85-year-old reinsurance industry leader, personifying its preeminent position as a resource for &ldquo;Capital Ideas.&rdquo; The campaign features currency folded into origami: a swarm of arrows, flying cranes, and blowing dandelions demonstrating how reinsurance, as practiced by Guy Carpenter, can free capital for its clients. The origami campaign will appear in print and online media and will serve as the theme underlying Guy Carpenter&rsquo;s presence at the premier reinsurance industry event in Monte Carlo in September.&nbsp;</p> http://www.thehalogroup.net/news/news.cfm?news=30 2007-09-06T00:00:00 Premier Telly Award to Halo <p><strong>New York, New York</strong> &ndash; The Halo Group received a Bronze Award for an online video segment, &ldquo;30 on 30,&rdquo; created for St. George&rsquo;s University in the 28th Annual Telly Award Show. With a record 14,362 entries from all 50 states and around the world, this year's competition was the most competitive and successful in the long history of the Telly Awards. Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest film and video productions, and groundbreaking web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.</p> http://www.thehalogroup.net/news/news.cfm?news=31 2007-06-25T00:00:00 Knicks City Dancers Selects Halo to Build the Brand <p><strong>New York, New York</strong> &ndash; Madison Square Garden&rsquo;s Knicks City Dancers (KCD) named The Halo Group as their brand development company to help them crystallize their mission and position them as an independent, iconic brand with a new positioning: &rdquo;Keeping the Rhythm of New York.&rdquo; The plan includes a total brand makeover: new uniforms, brand identity, more cause-related community appearances and brand messaging in the form of advertising and merchandising. KCD and Halo will work to broaden the KCD fan base beyond the core Knicks season ticket holders.</p> http://www.thehalogroup.net/news/news.cfm?news=32 2007-06-11T00:00:00 Halo Takes Top Honors in BOLI Award Show <p><strong>New York, New York</strong> &ndash; The Halo Group announced today that it won ten awards at last week&rsquo;s 2007 Best of Long Island advertising competition, including three top spots for Best Overall Campaign of the Year, Best Institutional Advertising Campaign of the Year and Best Television Commercial, Institutional. Halo also received two Golds, three Silvers, and two Bronze awards for creative work that appeared on the internet, on radio, in print, and in &ldquo;out of home&rdquo; media. All the BOLI awards recognized work Halo created for St. George&rsquo;s University.</p> http://www.thehalogroup.net/news/news.cfm?news=33 2007-05-10T00:00:00 Halo Takes Top International Awards <p><strong>New York, New York</strong> &ndash; Halo is a Gold, Silver and Bronze winner in The 2007 Summit Creative Awards, a respected international competition that recognizes work from agencies with billings under $25 million, and draws 5,000-plus entries from 23 countries across five continents. Halo received a Gold for a Television Spot, &ldquo;Cricket,&rdquo; for St. George&rsquo;s University. For Guy Carpenter, Halo was awarded a Silver for &ldquo;Decoder&rdquo; in the Consumer Magazine Full Page category and a Bronze for &ldquo;i-aXs&rdquo; in the Consumer Magazine Campaign category.</p> http://www.thehalogroup.net/news/news.cfm?news=34 2007-04-23T00:00:00 Halo Nabs Gold Admissions Award for Total Advertising Campaign <p><strong>New York, New York</strong> &ndash;In the 22nd Annual Admissions Marketing Awards, the oldest and largest educational advertising awards competition in the country, with entries from institutions in all 50 states and several foreign countries, Halo was honored with two Gold Awards for work created for St. George&rsquo;s University. One Gold, in the competitive Total Advertising Campaign category, recognized Halo&rsquo;s &ldquo;Caribbean Visionaries&rdquo; campaign, which combined new media, old media and direct mail components.<br /> <br /> The other honored Halo&rsquo;s &ldquo;Fingerprint Mailer&rdquo; in the Direct mail Advertising category.</p> http://www.thehalogroup.net/news/news.cfm?news=35 2007-02-10T00:00:00 <p>&nbsp;<b>The Halo Group Wins 2011 MarCom Award for QR Code Mobile Survey</b><!--[if gte mso 9]><xml> <o:DocumentProperties> <o:Template>Normal</o:Template> <o:Revision>0</o:Revision> <o:TotalTime>0</o:TotalTime> <o:Pages>1</o:Pages> <o:Words>409</o:Words> <o:Characters>2332</o:Characters> <o:Lines>19</o:Lines> <o:Paragraphs>4</o:Paragraphs> <o:CharactersWithSpaces>2863</o:CharactersWithSpaces> <o:Version>11.1539</o:Version> </o:DocumentProperties> <o:OfficeDocumentSettings> <o:AllowPNG /> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:WordDocument> <w:Zoom>0</w:Zoom> <w:DoNotShowRevisions /> <w:DoNotPrintRevisions /> <w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery> <w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery> <w:UseMarginsForDrawingGridOrigin /> </w:WordDocument> </xml><![endif]--><!--StartFragment--></p> <p class="MsoNormal" align="center" style="text-align:center"><i>Branding and Marketing Communications Agency Honored for Innovative Promotion Campaign<span style="mso-spacerun: yes">&nbsp; </span><o:p></o:p></i></p> <p class="MsoNormal" align="center" style="text-align:center"><b><!--[if !supportEmptyParas]-->&nbsp;<!--[endif]--><o:p></o:p></b></p> <p class="MsoNormal">NEW YORK, November 15, 2011 &ndash; The Halo Group, a New York-based branding and marketing communications agency, announced today that it was awarded a 2011 MarCom Award, an international competition that recognizes the creative achievements by marketing and communication professionals. The Halo Group won a Gold award in the Marketing/Promotion Campaign category for developing the <span style="font-family:Arial"><a href="http://www.docstoc.com/docs/73633643/Halo-BRITE-11-Conference-Survey-Resultsv"><span style="font-family:&quot;Times New Roman&quot;">&lsquo;Marketing Innovation Reality Check&rsquo;,</span></a></span> a mobile survey sponsorship at Columbia University Business School's Center on Global Brand Leadership BRITE <span style="font-family:Helvetica">'</span>11 Conference. <o:p></o:p></p> <p class="MsoNormal"><!--[if !supportEmptyParas]-->&nbsp;<!--[endif]--><o:p></o:p></p> <p class="MsoNormal">The Halo Group<span style="font-family:Helvetica">'</span>s mobile survey was accessed via a QR code and promoted by a program that included<span style="color:black"> </span>conference signage, social media and an onsite &ldquo;street team.&rdquo; This enabled attendees to participate in a survey, enter a drawing and understand the real internal challenges to creating, implementing and measuring innovation within their organization. Survey respondents were BRITE conference attendees ranging from CMOs from top brands to leading academics to some of the foremost marketing and branding agencies. <o:p></o:p></p> <p class="MsoNormal"><!--[if !supportEmptyParas]-->&nbsp;<!--[endif]--><o:p></o:p></p> <p class="MsoNormal">&ldquo;It&rsquo;s a privilege to be presented with this esteemed honor,&rdquo; said Linda Passante, CEO/Founding Partner of The Halo Group. &ldquo;We&rsquo;re always striving to be recognized for our work we create for clients so it is very gratifying to win for our own marketing efforts, especially as we believe our survey gave attendees a candid look at our shared challenges and brought clarity to those that serve marketing driven organizations.&rdquo; <o:p></o:p></p> <p class="MsoNormal"><!--[if !supportEmptyParas]-->&nbsp;<!--[endif]--><o:p></o:p></p> <p class="MsoNormal">The MarCom Awards are administered and judged by the Association of Marketing and Communication Professionals, an international organization consisting of several thousand creative professionals. The mission of the MarCom Awards is to honor excellence and recognize the creativity, hard work and generosity of marketing and communication professionals. There were over 6,000 entries from throughout the United States, Canada and several other countries in the 2011 competition.<o:p></o:p></p> <p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none; text-autospace:none"><b><!--[if !supportEmptyParas]-->&nbsp;<!--[endif]--><o:p></o:p></b></p> <p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none; text-autospace:none"><b>About The Halo Group<o:p></o:p></b></p> <p class="MsoNormal">The Halo Group is a branding and marketing communications agency. Founded in 1994, Halo brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media experts marketing for domestic and international clients in 40 countries including St. George&rsquo;s University, Mount Airy Casino Resort and Liebherr Home Appliances. For more information, please visit <span style="font-family:Arial"><a href="http://www.thehalogroup.net"><span style="font-family:&quot;Times New Roman&quot;">www.thehalogroup.net</span></a></span> and follow Halo on Facebook/thehalogroupny, Twitter/thehalogroup, and Linkedin.com/company/the-halo-group.<o:p></o:p></p> <p class="MsoNormal" align="center" style="text-align:center"><!--[if !supportEmptyParas]-->&nbsp;<!--[endif]--><o:p></o:p></p> <!--EndFragment--> http://www.thehalogroup.net/news/news.cfm?news=64 1900-01-01T00:00:00 The Halo Group Claims Lottery Win <p style="margin: 0.1pt 0in; text-align: left;"><strong><span style="font-size: small;"><span style="font-family: Arial;"><i>Agency Creates Captivating Branding and Loyalty Campaign for Lottery Rewards</i></span></span></strong><o:p></o:p></p> <p class="MsoNormal" style="text-align: left;"><span style="font-family: Arial;"><span style="font-size: small;"><span style="font-family: Arial;">The Halo Group</span></span></span><span style="font-size: small;"><span style="font-family: Arial;">, a New York City based branding and marketing communications agency, is pleased to announce they have been selected by Retail Gaming Solutions (RGS), <span style="color: rgb(38, 38, 38);">a New York based company specializing in physical lottery merchandising and affinity programs, to launch </span></span></span><a href="http://www.lotteryrewards.com" style="font-family: Arial;"><span style="font-size: small;"><span style="font-family: Arial;">Lottery Rewards</span></span></a><span style="font-size: small;"><span style="font-family: Arial;">, a retailer based, interactive<s style="font-family: Arial;"> </s>second chance sweepstakes for lottery players.</span></span></p> <p class="MsoNormal" style="text-align: left;"><span style="font-size: small;"><span style="font-family: Arial;">The<span style="color: rgb(38, 38, 38);"> first </span><span style="color: rgb(46, 46, 46);">retailer-based lottery affinity and loyalty program </span><span style="color: rgb(38, 38, 38);">in U.S., Lottery Rewards will be l</span>aunching its national roll out this fall at Hess Express, Tops <span style="color: rgb(52, 52, 52);">Friendly Markets</span> and Jackspot locations in select East Coast markets. Lottery Rewards &ldquo;second-chance&rdquo; programs will offer<s>s</s> players holding losing lottery tickets the opportunity to win cash sweepstakes, promotions and prizes such as concert tickets, vacations or exclusive prizes like free gas or groceries for a year. &nbsp;</span></span><o:p></o:p></p> <p class="MsoNormal" style="text-align: left;"><span style="font-size: small;"><span style="font-family: Arial;">&ldquo;This win-win business concept <span style="color: rgb(38, 38, 38);">is an innovative step to drive lottery and overall store sales.</span> Every lottery player deserve a second chance, and our proprietary program allows select retailers to offer players an on-going second chance opportunity,&rdquo; said Jeff Perlee,<span style="color: rgb(52, 52, 52);"> Chief Executive Officer, Retail Gaming Solutions and a </span><span style="color: rgb(38, 38, 38);">20-year veteran of the U.S, lottery industry having served as Director/CEO of the New York Lottery and General Counsel with the Illinois lottery</span>. &ldquo;Halo provided what we needed; a stopping campaign that would introduce this concept in the marketplace and increase lottery play at each location. By displaying an excellent understanding of our business, they proved they could provide us with all the integrated marketing capabilities we were looking for to reach and reward our loyal players.&rdquo;</span></span><o:p></o:p></p> <p class="MsoNormal" style="text-align: left;"><span style="font-size: small;"><span style="font-family: Arial;">In order to capture lottery player&rsquo;s attention and encourage non-winning players to sign-up for their second chance to win, Halo humanized a lottery ticket character.&nbsp; With inspirational messages such as &ldquo;It Ain&rsquo;t Over&rdquo; and &ldquo;Don&rsquo;t Give Up on Me Man&rdquo;, he has hopes and aspirations of &ldquo;winning big&rdquo; - driving a brand new luxury car or lounging by the pool at his mega-mansion.</span></span></p> <p class="MsoNormal"><span style="font-size: small;"><span style="font-family: Arial;">&quot;Retail Gaming Solutions has <span style="color: rgb(38, 38, 38);">decades of experience in nationwide lottery retail optimization;</span> they&rsquo;re smart, bold and understand the value of innovative marketing. I think we&rsquo;re a good fit,&rdquo; said Linda Passante, CEO/Co-Founder, The Halo Group. &nbsp;</span></span><o:p></o:p></p> <p class="MsoNormal"><span style="font-size: small;"><span style="font-family: Arial;">&ldquo;We&rsquo;re serving multiple clients, Lottery Rewards to introduce and explain this new concept, and each of their partner chains to help drive sales inside each of their convenience stores. This is one of the most crowded retail environments so, in addition to traditional tactics, we&rsquo;re using unusual tactics. Audio messages and trash receptacles, the last possible place where we can make an impression that they are about to throw away their chance at winning,&rdquo; explained Passante.</span></span><o:p></o:p></p> <p class="MsoNormal"><span style="font-size: small;"><span style="font-family: Arial;">The agency is helping to develop Lottery Rewards&rsquo; brand experience; from loyalty program parameters, brand identity, website, and communications program; broadcast, print and social media, as well as in-store point-of-sale and promotional communications pieces. The campaign will be tested in retail locations in Massachusetts and New York.</span></span><o:p></o:p></p> <p style="margin-top:.1pt;margin-right:0in;margin-bottom:.1pt;margin-left:0in; text-align:justify"><span style="font-size: small;"><span style="font-family: Arial;"><br /> </span></span></p> <p style="margin-top:.1pt;margin-right:0in;margin-bottom:.1pt;margin-left:0in; text-align:justify"><span style="font-size: small;"><span style="font-family: Arial;">Lottery Rewards is fast and simple. &nbsp;Players can follow these easy steps:</span></span><o:p></o:p></p> <p style="margin-left:.5in;text-align:justify;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in;vertical-align:baseline"><span style="font-size: small;"><span style="font-family: Arial;"><!--[if !supportLists]-->&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <!--[endif]-->Step 1: Buy a ticket at a participating retailer</span></span><span style="font-size: 12pt; font-family: Arial;"><o:p></o:p></span></p> <p style="margin-left:.5in;text-align:justify;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in;vertical-align:baseline"><span style="font-size: small;"><span style="font-family: Arial;"><!--[if !supportLists]-->&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <!--[endif]-->Step 2: Receive retailer passport code</span></span><span style="font-size: 12pt; font-family: Arial;"><o:p></o:p></span></p> <p style="margin-left:.5in;text-align:justify;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in;vertical-align:baseline"><span style="font-size: small;"><span style="font-family: Arial;"><!--[if !supportLists]-->&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <!--[endif]-->Step 3: Enter code on the Lottery Rewards website via mobile phone or online</span></span><span style="font-size: 12pt; font-family: Arial;"><o:p></o:p></span></p> <p style="margin-left:.5in;text-align:justify;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in;vertical-align:baseline"><span style="font-size: small;"><span style="font-family: Arial;"><!--[if !supportLists]-->&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <!--[endif]-->Win cash and prizes</span></span><span style="font-size: 12pt; font-family: Arial;"><o:p></o:p></span></p> <p style="text-align:justify;vertical-align:baseline"><span style="font-size: small;"><span style="font-family: Arial;">To view the campaign, please visit </span></span><span style="font-size:12.0pt;font-family:Arial"><a href="http://thehalogroup.net/news/2013/lottery-rewards.html"><span style="font-size: small;"><span style="font-family: Arial;"><span style="color: rgb(0, 0, 245);">http://thehalogroup.net/news/2013/lottery-rewards.html</span></span></span></a><o:p></o:p></span></p> <p align="center" style="margin-top:.1pt;margin-right:0in;margin-bottom:.1pt; margin-left:0in;text-align:center"><span style="font-size: small;"><span style="font-family: Arial;"><i># # #</i></span></span><o:p></o:p></p> <p class="MsoNormal"><span style="font-size: small;"><span style="font-family: Arial;"><br /> <b>About The Halo Group<br /> </b>The Halo Group is a marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Halo helps companies with every experience that a customer has with their brand. The Halo team works alongside a select group of international, national and regional clients. Halo&rsquo;s work has been honored with some of the industry&rsquo;s top awards; Telly, Webby, and Internet Advertising Competition Awards but, more important, these campaigns are building relationships around the globe. Founded in 1994, The Halo Group is an independently owned agency, headquartered in New York and is a member of AAAA, PRSA, NAWBO, and a recognized MWBE. &nbsp;Visit </span></span><span style="font-size: small;"><a href="http://www.thehalogroup.com/"><span style="font-family: Arial;"><span style="color: black;">http://www.thehalogroup.com</span></span></a><span style="font-family: Arial;">&nbsp;for more inform<span style="color: rgb(38, 38, 38);">ation.</span></span></span><o:p></o:p></p> <p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-family:Arial;mso-bidi-font-family:&quot;Times New Roman&quot;">&nbsp;</span></b></p> <!--EndFragment--> http://www.thehalogroup.net/news/news.cfm?news=81 1900-01-01T00:00:00