NEW YORK, March 22, 2011 – The Halo Group, a New York-based branding and marketing communications agency, announced today that Josh Mattes has joined the agency as VP/Account Director. Mattes will develop and execute engagement programs for Halo client marketing communications plans, managing Halo’s key client relationships.
“Halo goes beyond traditional advertising agency offerings. Josh fits right in with our philosophy of delivering integrated communications, creativity and results,” said Linda Passante, CEO/Co-founder of The Halo Group.
An MBA post-graduate of New York University’s Leonard N. Stern School of Business specializing in marketing and strategy, Mattes brings more than 10 years experience in the advertising and client service industry. He has directed multi-disciplinary and specialized marketing programs for Fortune 100 companies spanning diverse categories including financial, healthcare, education, consumer packaged goods and pharmaceuticals.
“Halo has created a unique, collaborative environment where clients can engage all communication tactics, from traditional to mobile to social media,” said Mattes. “I was immediately attracted to their unique approach and immense talent.”
Prior to joining Halo, Mattes served a roster of agency clients at TBWA\Chiat\Day and McCann Relationship Marketing from Capital One, Empire BlueCross BlueShield, American Management Association, TIAA-CRE and Johnson & Johnson.
Mattes holds a Bachelor of Arts degree in Economics and Marketing Management from the University of Pittsburgh, Pittsburgh, PA.
About The Halo Group
# # #