Legendary Mount Airy Casino Resort Communications Campaign - Redefining the Casino Experience
NEW YORK, December 9, 2010 – With the launch of an integrated communications campaign, Mount Airy Casino Resort, the renowned romantic escape in the Pocono Mountains, announced the addition of table gaming to its casino allowing the resort to compete directly with Atlantic City, Connecticut and local casinos. In an increasingly competitive Northeast gaming market the new 10 million dollar campaign, created by New York-based branding and marketing communications agency, The Halo Group, introduced the brand’s casino get-away experience in a distinctive way that uses everything Mount Airy and the surrounding Poconos area has to offer, from skiing to dining to gaming.
“When The Halo Group won the Mount Airy Casino Resort business we knew we had a challenge ahead of ourselves. In order for this casino resort to separate themselves from the other casino resorts in the Northeast region, they needed to stand for something. We decided that we weren’t selling a casino, or a resort, but an adult playground with an unlimited amount of ways to enjoy life. Mount Airy needed to believe in something…so we created their mantra, “We Believe in Fun. Above All Else,” said Linda Passante, CEO, Co-Founder of The Halo Group.
The innovative themes combine the thrill of the brand new hotel and casino, world-class dining, entertainment, and a host of year-round outdoor activities. They were inspired by the groovy, retro-hip posters of the ‘60s and carry simple headlines such as: “It’s All Fun And Games,” “Live More Frequently” and “Your Table Is Ready.”
The campaign is designed to connect with consumers in several media channels: print, television, radio, outdoor, transit, taxi, and online media in the Northern New Jersey, Eastern Pennsylvania and New York metro region. In three months, the resort with all of its amenities has already witnessed a record increase in revenues from regional travelers.
“We’ve created an identifiable signature. Upon first look the viewer gets a sense that this is a fun place to visit. And it very quickly became shorthand for the brand. Doing this kind of work for great clients is fun. Above all else,” said Passante.
To view high-resolution out of home and print campaign images, as well as TV and radio spots, please visit http://thehalogroup.net/mountairy/funaboveallelse.cfm.
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