Unique 15-year Agency-University Partnership Yields Continuing Industry Honors
NEW YORK CITY – The Halo Group, Agency of Record for St. George’s University, announced its 128th and 129th awards for the client with Silvers in the Summit International and Admissions Advertising Awards shows. The latest awards for the 30-person agency follow a Silver Medallion for the same client in last year’s Awards for Advertising and Marketing Effectiveness, in a competition featuring work for Ocean Spray, Lexus and Maybelline among others. Halo has been honored in global, marketing effectiveness, creative, and specific category competitions for the University over the last 15 years.
“The Halo Group and St. George’s University partnership is a powerful combination of marketing and creative excellence,” said Linda Passante, CEO of Halo. “Our consistent recognition is testament to the fact that the right client-agency combination is needed to produce the right marketing strategies and great creative work.”
Halo’s winning “Heartbeat Campaign” in the Summits celebrates the University’s leadership position in international education by marrying global images of medical care for both humans and animals to the underlying message “A heartbeat is what connects us all.”
Halo also won a Silver Admissions Marketing Award in Promotion and a Bronze in Direct Mail for St. George’s, and a Merit for a mobile van created for Mercy College in Westchester.
About The Halo Group
Founded in 1994, The Halo Group is a 30-employee, Manhattan-based, independent brand communications agency. Halo combines brand architecture, marketing consultation and communications services for its international clients. Since its founding, Halo has been honored with over 250 creative awards, including Summits, Addys, Graphis, Tellys, and Midas Awards.
About International Summit Awards
The 2009 competition is in its 15th year and celebrates the creative accomplishments of agencies with annual billings of $30 million or less. Agencies from 26 countries participated.
About Admissions Marketing Awards
The Admissions Advertising Awards is the largest educational advertising awards competition in the country. This year, over 2,000 entries were received from more than 1,000 colleges, universities and secondary schools from all 50 states and several foreign countries.
