The Halo Group Selected as Branding Agency of Record by Mercy College

New York, NY - Mercy College has named The Halo Group as its agency of record following a competitive review process. The Halo Group will execute a comprehensive marketing and branding program that raises awareness of the Mercy College brand and recognizes the value its graduates bring to the community.

Mercy College is a New York metropolitan area college with more than 9,000 students and campuses in Dobbs Ferry, the Bronx, Manhattan, White Plains and Yorktown, as well as online courses and degree programs. Its mission is to make available the transformational power of a postsecondary education to many people who would not otherwise have the opportunity.  Established in 1950 by the Sisters of Mercy for young women, it became co-ed and nonsectarian in 1969.

Over its 14-year history, The Halo Group has worked to brand and market several other institutions of higher education, including St. George's University, Grenada, West Indies; Baruch College, Manhattan; and Barry College, Florida.

"Mercy College offers a number of unique programs that are current and relevant, especially in the NY Metro area," says Linda Passante, CEO and Co-Founder of The Halo Group.  "We are excited to have the opportunity to work with the College leaders to promote them."