Halo/Morgan Freeman Unveil Work at National Press Club

Washington, DC – Before a packed audience of notable print and broadcast journalists, Halo partner Denise Goodwin Pace spoke alongside The Bucket List star Morgan Freeman to announce the launch of Mr. Freeman's nonprofit organization, PLAN!T NOW.

Halo conceived the PLAN!T NOW brand platform and identity, including the organization's name, logo and website—PLANITNOW.ORG, which will launch in February 2008.

Mr. Freeman and the board members of the Grenada Relief Fund—an organization established to help rebuild the island of Grenada after 2004's Hurricane Ivan—approached The Halo Group with the goal of expanding their mission and territory. “As our relief efforts for the island of Grenada transitioned in the aftermath of Hurricane Ivan, and it was almost fully recovered, we realized a new mission to continue the good momentum that had started was in order,” said Mr. Freeman. “Halo is a premiere branding organization and we are lucky to have their help.”

“We are approached frequently for pro-bono work,” said Pace, “But an organization endorsed by Mr. Freeman and dedicated to helping coastal areas better prepare for storms of the future is an effort we could not walk away from. So, we matched our heads to our hearts and accepted the assignment.”

To view the PLAN!T NOW logo, click here: http://thehalogroup.net/presssamples/

Photo caption: Denise Goodwin Pace alongside Morgan Freeman at the Washington D.C. screening of The Bucket List. (also pictured: Representatives from event sponsors, AARP-L and Oxfam-R.)