New York Sun Quotes Passante as Branding Expert
New York, New York - Halo's Managing Partner Linda Passante was quoted in October 25th's New York Sun. Highlighted as a "go to" branding expert, Passante spoke to the issue of City Council members putting their names on trash cans and garbage trucks.
"I don't subscribe to the idea that any publicity is good publicity," she said. "If I'm walking by a garbage pail and I'm smelling garbage and seeing a name associated with it," it wouldn't leave "a positive impression."
The New York Sun is a daily broadsheet covering local, regional and national news. Its sections include news, editorial, opinion, entertainment and features. It has a circulation of about 94,000.
Read the full article here: http://www.nysun.com/article/65252
"I don't subscribe to the idea that any publicity is good publicity," she said. "If I'm walking by a garbage pail and I'm smelling garbage and seeing a name associated with it," it wouldn't leave "a positive impression."
The New York Sun is a daily broadsheet covering local, regional and national news. Its sections include news, editorial, opinion, entertainment and features. It has a circulation of about 94,000.
Read the full article here: http://www.nysun.com/article/65252
