Knicks City Dancers Selects Halo to Build the Brand

New York, New York – Madison Square Garden’s Knicks City Dancers (KCD) named The Halo Group as their brand development company to help them crystallize their mission and position them as an independent, iconic brand with a new positioning: ”Keeping the Rhythm of New York.” The plan includes a total brand makeover: new uniforms, brand identity, more cause-related community appearances and brand messaging in the form of advertising and merchandising. KCD and Halo will work to broaden the KCD fan base beyond the core Knicks season ticket holders.