The Halo Group Promotes Generation Y Associates
New York, NY - Generation Y'ers make up almost half of The Halo Group's culture. At the Manhattan-based brand agency, the next generation has a voice and - more importantly - they are becoming marketing leaders. The Halo Group has recently promoted Gen Y associates, Meg Moody and Gillian Kindel.
Meg Moody has been with Halo for over one year as the copywriter in the creative team. Meg is now the Associate Creative Director, where she will assume a leadership role in development of advertising and design concepts.
Gillian Kindel, a member of the Halo client services team since July 2007, has been promoted to Account Executive. She will take on detailed initiatives to further develop Halo client brands.
"Good ideas and inspiration can come from any one of our associates. We welcome the Gen Y's creative ideas and unconventional suggestions," states Linda Passante, CEO and Co-Founder of The Halo Group. "These ladies have demonstrated exemplary work ethic and dynamic marketing leadership skills."
New York, NY - The Halo Group today announced Andy Holtz as the newest member to join the branding and advertising agency. As Senior Account Executive, Holtz will play an integral role in building and sustaining client relationships at the Manhattan-based branding agency.
Before joining The Halo Group, Holtz managed product launches, television productions, advertising campaigns and media plans for clients that included Verizon Wireless Retail, AutoTrader.com, Chiquita, Cox Communications and U.S. Cellular at Hill Holiday Agency, in New York, and Doner Advertising, in Southfield, Michigan.
"Halo goes far beyond traditional advertising agency offerings. Andy fits right in with our philosophy of delivering integrated communications, great creativity and marketing ROI," says entrepreneur Linda Passante, CEO and Co-Founder of The Halo Group. "He joins us at an exciting time, when we are increasingly being honored with industry creative awards and new account wins."
Mercy College is a New York metropolitan area college with more than 9,000 students and campuses in Dobbs Ferry, the Bronx, Manhattan, White Plains and Yorktown, as well as online courses and degree programs. Its mission is to make available the transformational power of a postsecondary education to many people who would not otherwise have the opportunity. Established in 1950 by the Sisters of Mercy for young women, it became co-ed and nonsectarian in 1969.
Over its 14-year history, The Halo Group has worked to brand and market several other institutions of higher education, including St. George's University, Grenada, West Indies; Baruch College, Manhattan; and Barry College, Florida.
"Mercy College offers a number of unique programs that are current and relevant, especially in the NY Metro area," says Linda Passante, CEO and Co-Founder of The Halo Group. "We are excited to have the opportunity to work with the College leaders to promote them."
New York, NY – The Halo Group today announced that Joseph Reeves, an international advertising veteran, joined as a Creative Director. Reeves has executed integrated programs in multiple languages and markets, and accounts under his direction have been honored with numerous awards, including Gul Korn, ADC Design Sphere, PDN and Zappa.
“The Halo Group has done outstanding work and I am very pleased to be part of the team,” says Reeves.
“All creatives are not equal,” says Linda Passante, CEO and Co-Founder of The Halo Group. “Maybe it’s his European background, but Joseph’s work is fresh and brings an unexpected voice to our clients.”
New York, New York - The Halo Group is a best of show winner in the 2008 Summit Creative Awards® for its Guy Carpenter "Origami" B2B Trade Publication campaign. Halo was also awarded one Gold, three Silvers and one Bronze in the Website, Media Campaign, Logo Re-brand and Best Idea Never Produced categories for St. George's University, Plan!tNow and Guy Carpenter.
The Summits give Best of Show in five categories only; this year's competition drew over 5000 entries from 25 countries.
The Summit Creative Awards recognizes and celebrates the creative accomplishments of small- and medium-sized advertising agencies and other creative groups with annual billings of $30 million or less. Over the past 15 years, the competition has established itself as the premier arbiter of creative excellence for firms of this size. All entries are reviewed and scored by a panel of 16 judges representing many of today's top creative agencies worldwide.
Additional information about the Summit International Awards organization, its competitions and winning firms can be found at www.summitawards.com.
New York, New York - Linda Passante, CEO and Co-Founder of The Halo Group, is featured in Adweek's "The Path to Profits" column, with advice to readers on evaluating new media. Passante, deemed a "branding guru," shares her insight on innovation and earnings.
"We in the advertising world are creating our own noisy rhetoric, abandoning traditional marketing paths to business growth and mistaking new technology as its own strategy - instead of a tactic to answer it," Passante advises. "Some of us even forget that a brand serves a business, and a business is supposed to generate a profit."
Adweek is the premier American advertising trade publication published weekly for industry professionals. Created in 1978, Adweek covers creativity, client/agency relationships, global advertising, accounts in review and new campaigns.
New York, New York - Accomplished advertising industry veteran Kent Sednaoui joined The Halo Group as Chief Marketing Officer, to spearhead the agency's new business efforts. With an outstanding portfolio of expertise, Sednaoui has been instrumental in the success of brand awareness and increased market share for accounts that include 7UP, Viagra, Mercedes Benz, AT&T and Ford over the course of his career.
Sednaoui declares, "This is one of the most creative brand development agencies around and I look forward to utilizing their immense talent and capabilities and partnering with like-minded clients."
New York, NY - The Halo Group was honored today with six Admissions Marketing Awards. The 23rd annual competition recognized top entrants in the field of admissions marketing and advertising, displaying exceptional quality, creativity and message effectiveness.
For its long-time client, St. George's University, Halo takes home two Gold awards in the Website and Total Advertising Campaign categories; two Silver awards for the Media and Annual Report entries; and two Merit awards in the Student View book and Logo categories.
For more information on Admissions Marketing Awards, visit www.hmrpublicationsgroup.com.
Washington, DC – Before a packed audience of notable print and broadcast journalists, Halo partner Denise Goodwin Pace spoke alongside The Bucket List star Morgan Freeman to announce the launch of Mr. Freeman's nonprofit organization, PLAN!T NOW.Halo conceived the PLAN!T NOW brand platform and identity, including the organization's name, logo and website—PLANITNOW.ORG, which will launch in February 2008.
Mr. Freeman and the board members of the Grenada Relief Fund—an organization established to help rebuild the island of Grenada after 2004's Hurricane Ivan—approached The Halo Group with the goal of expanding their mission and territory. “As our relief efforts for the island of Grenada transitioned in the aftermath of Hurricane Ivan, and it was almost fully recovered, we realized a new mission to continue the good momentum that had started was in order,” said Mr. Freeman. “Halo is a premiere branding organization and we are lucky to have their help.”
“We are approached frequently for pro-bono work,” said Pace, “But an organization endorsed by Mr. Freeman and dedicated to helping coastal areas better prepare for storms of the future is an effort we could not walk away from. So, we matched our heads to our hearts and accepted the assignment.”
To view the PLAN!T NOW logo, click here: http://thehalogroup.net/presssamples/
Photo caption: Denise Goodwin Pace alongside Morgan Freeman at the Washington D.C. screening of The Bucket List. (also pictured: Representatives from event sponsors, AARP-L and Oxfam-R.)
New York, New York – The “Lemur Swami,” an offbeat Internet brainteaser game developed by The Halo Group for long-term client St. George’s University, was featured by Hamilton Nolan in last week’s issue of PRWeek.The article appeared in the Campaigns section of the publication, and outlined the strategy, tactics, and results of the campaign, which has successfully driven hundreds of potential veterinary students to the St. George’s University website.
PRWeek was founded in 1998 and is published weekly for public relations professionals. It has a circulation of over 10,000 and covers the public relations business, including the latest news, in-depth analysis, reviews of campaigns, and job opportunities for public relations professionals across the U.S. It also provides coverage of the European and international public relations industry.
To play the Lemur Swami game, visit http://www.sgu.edu/emc/games.nsf/lemur/lemur2.html and click on the game icon.
