The 2008 Summer Olympics was one of the most marketing and branding-dense spectacles the world has ever seen. Not only did brands from all over the world and from many different segments strut their stuff in Beijing, but the world also witnessed a large scale branding effort on the part of an entire country - China.

So now that the torch has been passed onto London for 2012, and we've had a few weeks to digest our victories (go USA!), we can really look back and see which brands struck gold and, well, those that did not.