Famous athletes have long been part of the marketing world, whether they're endorsing their "favorite" brand--sure Derek Jeter drives a Chevy--or they're starting their own (i.e., Michael Jordan). Today the brand + athlete pairing is as creative as ever, so let's take a look at how some of today's top athletes have worked with their brand teammates and how it has affected their respective brand's performance.

We are keeping track of what's going on in the world, and we're looking at the implications those events or actions may have on the brands and their respective bottom lines. Then, we're plotting them on our handy-dandy uber-scientific graph that takes a look at the relationship between brands and profit.

The Business of Music
Almost a decade ago, the music industry found itself in the midst of the mp3/p2p music-sharing fiasco. Today, as the dust clears, we've seen evidence (iTunes) of a new way of looking at the music industry, and lately there's been a new wave of change truly challenging the business model, as detailed here in this great NY Times article that asks "if it's retail, is it still rock?"