HOME  |   WHAT WE DO  |   WHO ARE WE  |   OUR WORK  |   CASE STUDIES
BLOG HOME  |   NEWS  |   CONTACT          
login   |   register
A marketing resource for CEOs, CMOs, and VPs of Marketing with information on the impact of branding on revenue and profit.

What the Hell is... Textroversion

February 20, 2009 12:00 AM

By Michael Aaron Frandy, Studio Manager, The Halo Group

There's a relatively new term to describe a person who might be quiet and noncommunicative in person—-but who is rather loquacious when utilizing text (or instant) messaging and email: textroverted.

If you’re a textrovert, you gain your courage to communicate through these modern technologies. Imagine the freedom afforded to a shy teenage boy who might not have the intestinal fortitude to call up a girl to ask her for a date. Now, he can easily pick up his iPhone or BlackBerry and send off a quick offer to go out.

Textroversion also has its place in today's world of business communication. Since it is now de rigueur to have a two-way electronic device holstered to your hip, shooting off a brief, succinct request — and receiving a reply in kind — can quickly cleave through the sometimes unnecessary, time-wasting layers of in-person/verbal-based social pleasantries.

In today's business climate, where we're all called upon to do more with less person-power and fewer resources, you've got a finite amount of time to solve a seemingly infinite amount of problems. These new communication technologies afford nearly instantaneous responses in time-sensitive —and potentially money-losing — situations.

Just don't forget to occasionally take a break to look out the window, to catch up in person with your friends and workmates, and, most importantly, to breathe.
Subscription Options

You are not logged in, so your subscription status for this entry is unknown. You can login or register here.

No comments found.

Post a comment (login required)



 







Tags






Authors





Blogroll
CEOs:
Mark Cuban’s Blog
Matt Blumberg’s Blog

CMO Perspective:
Bernaise Source
MarketingProfs Daily Fix

Marketing:
ANA Marketing Maestros
Seth Godin’s Blog
Advertising Age

Resources:
Search Engine Watch Blog




Archives