HOME  |   WHAT WE DO  |   WHO ARE WE  |   OUR WORK  |   CASE STUDIES
BLOG HOME  |   NEWS  |   CONTACT          
login   |   register
A marketing resource for CEOs, CMOs, and VPs of Marketing with information on the impact of branding on revenue and profit.

What the Hell is... Matrix Organization?

April 21, 2008 12:00 AM

A matrix organization takes workers with matching skill sets and places them together, allowing a project manager to select the employees that are needed for a given task. In this decentralized system, everything flows through a project manager, who then reports to a corporate executive or department head.

Matrix organizations arose in response to "silos," divisions wherein a strict hierarchical structure left employees in isolated groups only responding and communicating to their direct supervisor. Since information was not effectively shared between the silos, project coordination fell to a C-Suite executive.

In a matrix organization, synergies can be realized by combining elements of project and functional management, as the sharing of resources and employees leads to cost reductions and a more efficient organization. The silos, which in a matrix organization consist of a group of programmers or engineers for example, are now required to communicate. 

Critics question the sustainability of matrix organizations over time as the fluid nature of the corporate structure means that employees can have several superiors and talented workers might feel overburdened.

Origin:

The concept of the matrix organization rose to prominence in the 1970's and 1980's. It was outlined in Professor Jay R. Galbraith's work, Matrix Organization Designs: How to combine functional and project forms.

Subscription Options

You are not logged in, so your subscription status for this entry is unknown. You can login or register here.

No comments found.

Post a comment (login required)



 







Tags






Authors





Blogroll
CEOs:
Mark Cuban’s Blog
Matt Blumberg’s Blog

CMO Perspective:
Bernaise Source
MarketingProfs Daily Fix

Marketing:
ANA Marketing Maestros
Seth Godin’s Blog
Advertising Age

Resources:
Search Engine Watch Blog




Archives